3. Promotion and advertising of the project "Museum Troopers".

(Slide 7) 1. Development of advertising texts and promotional products’ layouts about the project of a mobile informational museum complex "Museum Landing Troopers".

(Slide 8) 2. Publishing information about the “Museum Landing Troopers” project in social media and on the official site of the GBUK of the Arkhangelsk Regional Museum (www.kraeved29.ru), in educational institutions and cultural institutions, etc. in Arkhangelsk and in the zones of routes of the Museum Landing Troopers: from. Kholmogory village, Volokhnitsa village, Emelyanovskaya village, Bobrovsky raid village, Perkhachevo village, B. Anisimovo village, Katunino village, Isakogorka village, Volokhnitsa village, Upper Matigory (in adm.), Emelyanovskaya village, Bobrovsky raid, Uemsky village, Cherny Yar village.

3. Distribution of posters and advertisements in schools and institutions in Arkhangelsk and in the zones of routes "Museum Landing Troopers".

4. Development of the draft treaty and conclusion of a contract for museum services within the project "Museum Landing Troopers" with educational institutions, cultural institutions, etc. in Arkhangelsk and in the zone of the routes.

5. Development of a schedule of trips for the month.

6. Creation of souvenirs. It serves as an additional source of replenishment of the revenue part of the museum budget and a way of indirect promotion of the museum, because of being a sign that reflects the specifics of this institution and place. Souvenirs should be small in size, inexpensive and functional.

7. Development of your own project site (For example, www.museumdesant29.ru).Providing links to the site on all posters, layouts, etc.

8. Audio and video advertising. Placement of information about forthcoming exhibitions at radio stations and television.

9. Creation of a corporate style of the museum: a museum’s logo and color stylistics.

4. Informational museum complex “Museum Troopers”: a scientific stuffing of funds

1. Development of the advertisement and publishing it in advertizing leaflets on “Museum Landing Troopers” project for residents of Arkhangelsk and Arkhangelsk region in a zone of routes about a possibility of transferring objects of museum value to funds of the Arkhangelsk regional museum.

2. Consultation of residents of Arkhangelsk and the Arkhangelsk region in a zone of routes about transferring objects of museum value for formation and replenishment of a museum’s collection of the Arkhangelsk regional museum by residents of villages in a route zone.

3. Identification of objects of museum value for formation and replenishment of a museum’s collection of the Arkhangelsk regional museum by residents of Arkhangelsk of the Arkhangelsk region in a zone of routes.

4. Collecting objects of museum value for formation and replenishment of a museum’s collection of the Arkhangelsk regional museum by residents of Arkhangelsk and the Arkhangelsk region in a zone of routes.

5. Transportation and shipping of objects to the Arkhangelsk regional museum.