- •Содержание
- •Введение
- •Part I Business correspondence
- •§ 1. Standards of Business correspondence
- •§ 2. International Letter Requisites
- •Образец расположения реквизитов международного письма
- •Примеры оформления писем
- •Контрольные вопросы
- •Practice
- •§ 3. Language and style
- •Контрольные вопросы
- •§ 4. Types of business letters
- •Quotation (Offer) — предложение
- •Enquiry letter (Inquiries) — письмо запрос
- •Order (of Goods) — письмо-заказ (на товары)
- •Confirmation of order — письмо-подтверждение
- •§ 4.1. Quotation
- •§ 4.2. Enquiry letter
- •§ 4.3 Order of goods
- •§ 4.4 Confirmation of order
- •§ 4.5 Contract
- •Основные пункты контракта
- •Типы организаций
- •Шапка е-почты
- •Примеры формального вступления
- •Сетевой этикет
- •Practice
- •Part II. Business communication
- •§ 1. Effective business negotiations
- •Reading
- •Business Negotiation
- •Practice
- •I. Answer the questions on the text.
- •II. Give the English for:
- •III. Match the words on the left with their definitions on the right.
- •IV. Complete the sentences with one of the words from the previous exercise.
- •Text 2. Read and discuss the text about business negotiations.
- •5 Ways to Negotiate More Effectively
- •Improve Your Negotiation Skills to Improve Your Bottom Line
- •1) Learn to flinch.
- •2) Recognize that people often ask for more than they expect to get.
- •3) The person with the most information usually does better.
- •4) Practice at every opportunity.
- •5) Maintain your walk away power.
- •Practice
- •III. Work with a partner. Act out situations using the five strategies presented
- •In the text.
- •IV. Match the sentence beginnings (1-8) with the correct endings (a-h).
- •V. Negotiating styles. Read the passage and then do the task below.
- •VI. Probing. One way of furthering negotiations is probing (asking the right questions and listening carefully to the answers). Here are some probing questions:
- •Useful phrases Study topical phrases on business negotiations Making offers / Предложение сделки
- •Rejecting the offer / Отказ от сделки
- •Conditions / Условия
- •Winning time / Выигрыш времени
- •Reaching agreements / Достижение соглашения
- •Making complaints / Предъявление претензий
- •Apologizing / Извинения
- •Practice
- •II. Complete the phrases below using the correct form of the words in
- •III. Dealing with problems. When negotiations get stuck, and don’t progress,
- •Speaking
- •1. Discussing a contract
- •I. Read and act the dialogue out.
- •II. Find English equivalents for the following.
- •III. Answer the questions.
- •IV. Make these sentences complete.
- •V. Translate into English.
- •VII. You need to buy supplies for your company from a foreign supplier. Act out a conversion and discuss the details of your deal.
- •Manager and Clerk: Tricky Conversations
- •Boss and Employee: Resolving Difficulties
- •Employer and Employee: Asking for a pay rise
- •Manager and Client: Difficult Clients
- •Challenge
- •Prepare and act out negotiations between a boss and an employee.
- •II. You can choose any other situation to practice your negotiation skills and act it out with your colleagues.
- •§ 2. Presentations
- •Reading Text 1. Read and discuss the text about giving an effective presentation. Effective Presentation Tips
- •Check your understanding with this follow-up quiz.
- •II. Read and discuss the information about presentation structure. Structure
- •Read. Now read the examples of two ways of opening presentations. As you read, try to find in the conversation expressions from “Useful phrases” list above.
- •Practice. Finish the sentence with the correct word or phrase.
- •Put in order. Put the sentences from a presentation opening into the correct order.
- •II. Presentations: body
- •Introduction. The body is the 'real' presentation. If the introduction was well prepared and delivered, you will now be 'in control'. You will be relaxed and confident.
- •Visual aids
- •Think it over. Imagine you are giving a presentation and using some visual aids. What phrases might you use to draw your audience’s attention to these slides?
- •Useful Phrases. Read the phrases and find Russian equivalents for them.
- •Read. Now read two examples of people giving presentations. As you read, try to find in the conversation expressions from “Useful phrases” list above.
- •Practice. Finish the sentence by choosing the correct words and writing them into the empty spaces.
- •Using and discussing visuals
- •Pay attention to the use of prepositions:
- •Now insert the necessary prepositions.
- •III. Keep in mind whether a noun is countable or uncountable when discussing information presented in you visuals.
- •IV. Fill in the blanks with the necessary words from the table above.
- •Useful phrases
- •Commenting diagrams / Комментирование диаграмм
- •Upward trend / Тенденция улучшения
- •Downward trend / Тенденция ухудшения
- •Continuing trend / Стабильная тенденция
- •Adverbs of change / Наречия изменений
- •Contrast and comparison / Контраст и сравнение
- •Practice
- •IV. Read the passage describing the profit of the company for the 5 years.
- •V. This is the report of a Sales Manager at the meeting describing the performance of some products. Read it and draw a graph. Check yourself.
- •VI. Translate sentences into English using the vocabulary of exercise V.
- •Presentations: questions
- •Introduction. At the end of your presentation, you may wish to open the floor to questions – to ask if anyone has any questions about your presentation.
- •Think it over. Imagine it is the end of your presentation and you are asking if there are any questions. What phrases might you use or hear?
- •Useful Phrases. Read the phrases and find Russian equivalents for them.
- •Read. Now read an example of someone asking if there are any questions As you read, try to find in the conversation expressions from “Useful phrases” list above.
- •Practice. Finish the sentence with the correct word or phrase.
- •Practice. Finish the sentence with the correct word or phrase.
- •Signposting
- •Challenge
- •§ 3. Markets, products and modern marketing
- •I. Market
- •1. Market
- •I. Now study word combinations with ‘market’ and find their Russian equivalents.
- •Complete the tv reporter's commentary with words from the box.
- •2. Companies and markets
- •Study word combinations and examples with ‘market’ and find their Russian equivalents.
- •II. Use the correct form of the words in brackets to complete the sentences.
- •III. Study more word combinations and examples with ‘market’ and find their Russian equivalents.
- •IV. Replace the underlined expressions with words from the table above. You may need to add a verb in the correct form.
- •3. Competitors and competition
- •Read this description of a language training market. Answer the questions.
- •II. Marketing
- •Marketing definition
- •2. The four Ps
- •Read the article and answer the questions. Role of marketing in modern business
- •II. Answer the questions:
- •3. Market orientation
- •Reading Text 1. Read and discuss the text about evolution of modern marketing. Marketing
- •Practice
- •I. Answer the questions on the text.
- •Give the English for:
- •III. Match the words on the left with their definitions on the right.
- •IV. Complete the sentences with one of the words from the table above.
- •III. Internet marketing
- •I. Answer the questions.
- •II. Skim through the passage and find terms related to the Internet.
- •Reading Text 2. Read and discuss the text about Internet marketing.
- •Practice
- •I. Answer the questions on the text.
- •II. Give the English for:
- •III. Complete the sentences.
- •IV. Read the text below and find in it expressions with the following meanings:
- •V. Do you remember the terms: b2b, b2c and b2g? Read the piece of information and answer the questions below.
- •‘Negotiate’ is not a dirty word
- •The art of negotiating
- •Business communication
- •Business interviewing
- •7. Internet business success stories
- •62 Year Old Grandmother Creates The World's Most Popular Online Greeting Card Site
- •7 Deadly sins that sabotage business success
- •Ten missteps that could cost you your business
- •Social marketing
- •Integrated marketing communications
- •Advertising effectiveness
- •Http://www.Questia.Com/library/communication/advertising-and-public-relations/advertising-research/advertising-effectiveness psychology and advertising
- •Consumer behavior
- •What makes an "excellent" presenter?
- •How to find and sell to your target market
- •Part 1: Finding Your Target Market
- •Part 2: Using Market Segmentation to Define Your Target Market
- •Top 10 home business opportunities
- •IV. Products and brands
- •1. Products
- •Study word combinations and examples with ‘product’ and find their Russian equivalents.
- •II. Match the sentence beginnings (1-7) with the correct endings (a-g). The sentences all contain expressions exercise I.
- •3. Brands and branding
- •I. Complete this marketer's description of his work using expressions from the passage about brands above.
- •II. Answer the questions:
- •V. Price
- •1. Pricing
- •I. Read the conversation between two managers, find Russian equivalents for
- •II. Look at the price list. Are the statements below true or false?
- •III. Study word combinations and examples with ‘price’ and give their Russian equivalents.
- •IV. Complete the sentences with the appropriate form of words from the table above.
- •2. Upmarket and downmarket
- •Mass markets and niches
- •Speaking
- •I. Work with a partner. Read about the three gifts. Which one would you choose to promote the new cereal, and why?
- •II. Three managers – Carmen, Ned and Anna – are discussing the gifts. Read their conversation. Which one do they choose?
- •III. What advantages and disadvantages do they mention for each gift? Read again and fill in the table.
- •IV. Read again. What expressions do they use to give their opinion?
- •Glossary
- •References
Контрольные вопросы
Какой принцип лежит в основе коммуникативной деятельности человека?
На чем основывается эффективность речевого взаимодействия?
Каковы интернациональные черты официально-делового стиля как особого функционального стиля речи?
Каковы основные параметры официально-делового стиля русской коммуникации?
Каковы основные параметры официально-делового стиля английской коммуникации?
В чем заключается основная задача в составлении письма?
Что является предметом официальной переписки?
Из каких частей состоит абзац?
Какую функцию выполняет повтор?
Как проявляется в английском языке принцип скромности?
Какими факторами объясняется разнообразие содержания деловых писем?
§ 4. Types of business letters
Наиболее востребованными видами деловых писем являются:
Quotation (Offer) — предложение
образец письма-предложения
Господа!
Мы признательны посольству Великобритании в Вашингтоне, за предоставление вам нашего наименования и адреса. В соответствии с запросом, мы направляем вам сегодня наш иллюстрированный каталог электрических часов.
Все часы могут работать как на переменном, так и на постоянном токе. Настольные часы могут поставляться с будильником и без него. Наши приборы являются продуктами высочайшего мастерства, изготовленными из лучших материалов, и не уступят никому в дизайне и надежности.
Хотите разместить пробный заказ и убедиться, что наши утверждения основаны на фактах?
С уважением, ……. |
Dear Sirs,
We are obliged to the British Embassy in Washington for giving you our name and address. As requested we are forwarding to you today our illustrated catalogue of Electric Clocks.
All clocks can be used with A/C and D/C; table clocks can be supplied with or without an alarm. Our instruments are the product of the finest materials and the highest craftsmanship and are second to none in design and reliability7.
Won't you give us a trial order and convince yourself that our claims are based on facts?
Yours faithfully, …… |
Enquiry letter (Inquiries) — письмо запрос
образец письма-запроса
Господа!
В связи с вашей рекламой в газете «Сегодня» мы хотели бы получить прайс-лист на телефонные аппараты «Кобра» с памятью от 50 до 99 номеров.
Пожалуйста, укажите, какую скидку вы делаете при оптовых закупках и при оплате наличными.
С уважением … |
Gentlemen:
With reference to your advertisement in the newspaper Today we would like to receive your price-list of Cobra telephone with 50 - 99 number memory.
Please state what discount you allow for quantities and cash payment.
Respectfully yours, |