Swot Analysis

Strengths	Weaknesses
Positive perspective in the development of alternative energy and servicing electronic vehicles. Support from the government institution for sustainability and green policies in Poland in terms of legalisation. Gaining profit with low working capital expenditures.	Relevantly strong competition of the market and strong competition in the perspective. At the current time, the market share is in the process of development and has potential mostly in the closer future.

Opportunities	Threats
Enlargement of business in and outside of Warsaw. Cooperation with electric vehicles manufactories. Negotiation of the wholesale prices. Facilitating of green vehicles purchasing. Creating the regular basis of vehicles in Poland and opening a saloon.	Competition on the market. Profitability in the long term.

From the starting point of business, it is assumed that the first month is going to be experimental one and the client base is going to achieve 8 purchases in one month in the best scenario of sales.

Returning to the data on 462 cars registered during one year, we can calculate that in one month the amount of electric cars registered are 38 per month. That in the best scenario will give = (38/8*100) = 21% of market share.

Business Model Canvas

Operational Plan

In this section of the business plan it is assumed to estimate the levels of expenses and possible purchases that could be made within the period of one month. As it was previously described, the further plan is not available for the estimation due to the absence of real data on sales. Therefore here will be described the situation when 8 cars would be purchased during one month. For all of the vehicles, currently would be counted different models of Nissan Leaf to be sold since it is the most popular electric vehicles being sold for the last years.

In this section we are going to consider the purchase of Nissan Leaf 2015 model with equipment SL. Since the volume of the fuel bin is less than 2.0 then the excise is going to amount 3,1% of the price after transporting and border control.

Based on this we could forecast the expenses and at se same time present the technological mechanism for this example:

For the whole operation it is considered that such technological scheme is going to be implemented:

Purchase of the vehicle: the starting point that would require finding the best price of the vehicle to maximize the profit. In our example the purchasing price is going to amount 880$.

Auction Fee: in this case we consider expenses on auction, with an average of 350$ for the registration.

SWIFT transaction: the ordinary technological transaction with commission is going to count 52$.

Delivery expenses:Delivery
Delivery to New Jersey	325
Delivery from New Jersey to Bremerhaven	350
Bremerhaven brokerage services	300
Delivery from Bremerhaven to Warsaw	350

According to the scheme different origin of purchase amounts different expenses, for our case if the vehicle transporting to Warsaw is going to be done from Milwaukee, industrial port and city in southeastern Wisconsin, on the western shore of Lake Michigan.

Border control fee: in case of Poland is going to amount 10% of the expenses that include price of purchase + delivery expenses.

Taxes expenses:

Taxes
- Excise tax	359
- VAT 23%	2 504
Price of the car after tax and border control	11 939

Warsaw vehicle registration fee: is going to amount approximately 256 PLN that is 64$ according to the current exchange rate.

Additional expenses:

Brokers in Warsaw	35
Additional expenses	10
Repairs and preparation of the vehicle in TIR	150
Purchasing of chargers in case of their absence
Charger transformation to 220v	40
Cleaning	45
Certification	270

Marketing activity/milestone	Description
Advertising on google	Simple and regular technology of advertising in the internet in order to make interested in car charging aware of the business. The Google platform offers the best selection and targeting systems for business now. In addition, it can be shown to customers interested in purchasing electric car in Warsaw.
Creating the Facebook page	Creating Facebook page will provide good customer relationships and will inform customers. Basically, the page is not going to be actual, the main role of it is to promote the service and it is not considered to be for creation of interactions between customers. The main role of the page is going to be informative. It can be also used for posting news concerning sustainability and events related to eco vehicles. It would also create good image for the company and be informationally useful for customers.
Promotional campaigns on electronic car events	During events like electric cars exhibitions it will be practical to provide brochures to visitors who would have told about the company and its offer.

Marketing Plan

Pricing of the strategy:

The first issue that is going to be developed is going to be Facebook page. Currently, social media plays a significant role in the development of the business and promotion. Additionally, Facebook as well as Google provides the most accurate targeting systems that exist. Based on that, it is possible to purchase temporary promotion aimed on a certain segment.

For starting position it is assumed that the campaign is going to take one month from the beginning of the operational month. By calculating prices on Facebook we can assume the following:

For the campaign that will count 47-88 clicks per day, the cost of the advertisement will count 60 PLN per day that in our case according will take 28 days for the first month of establishing.

In the results that gives us 420$ of expenses for the campaign that gives 1316-2464 clicks per month, that in our case is relevantly good number taking into the consideration the fact that the segment of the business is not supposed to be volatile.

Management Team

Based on the size of the business and the potential demand, it is assumed that for the business could be created three positions.

1. Business Owner: responsible for all payments and contacting. During the technological line is also responsible for delivery till Poland due to contacting.

2. Customer relationships manager: the persons who is responsible for contacting by phone and via internet. The position would require mobility and usual access to communication services.

Another responsibility for the position is going to be supporting the Facebook page and cooperation for the website.

For this position it is considered that salary is going to amount fixed cost of 3500 PLN with a perspective for the further career development.

3. Project manager:is a person that is considered to be responsible for the delivery and legislation on the territory of Poland. For this person are taking all the actions that require presence on the border control during certification in Warsaw, repairs and other technological issues.

Due to the huge responsibility and participation in the business at significant levels, there is going to settled 25% of income agreement as a partnership.

Financials

According to the expected pricing on the market and previous analysis of pricing it is expected that sale of the vehicles of Nissan Leaf based on the model and equipment level.

According to the following numbers the calculations are provided in the Excel file, attached to the business plan.

After the whole technological line, the profit is going to estimate8,67% from the financial turnover including all stages.

In our particular case the possible profit is expected to achieve 12 911$ net with subtracted expense on salaries.

Initial Investments Requirements

For such business it is not expected that initial investments need to achieve high numbers, due to the fact that business is going to be established on the basis of remote maintenance. Therefore no expenses are required for renting office area or other attributes to the business.

The main issue for establishing the business is creating website and advertisement campaigns. Other expenses are based on wages. Therefore, we can assume the following initial investments requirements:

Website developing and creation, designers wages to amount 1000$. Additionally, to that the domain expense 40$ monthly for usage of domain and e-mails connected to them.

Additionally, would be required the fixed salary of 875$ for customer relationship manager. In case of project manager, the percentage of salary is going to be obtained.

Advertisement campaign is going to amount the rest of the required fixed investments in amount of 1000$.

In the result, initial investment is going to point: 2915$