It will take place, but you don't get the money, and will scream that you cheated.

Cannot be on a rocket (this deal) fly sitting on top and without masks.

 the deal on the table-people at the table.

 Deal is not one, but a gain agreement.

 Now 1/256 rates: woman on top.

 Sector (management, finance, trade), the sectors should not intersect.

The first world war is to break the financial sectors.

Revolution is the dominance of product sectors and entering them on financial and managerial groups of sectors.

The second world war this domination management sectors, reached its climax after the financial collapse: financiers lost-Al'kapone-store clerk, to mark the fortieth year.

Over the next sixty years the situation has changed little.

We moved along the path of the rule management sectors, the collapse of the Soviet Union.

United States-the path of the rule of financial sectors-separation of towers.

Europe, most likely on the way the rule product sectors and mitigate management sector.

Probably, the best option is the movement of a State without distortions and zahljostov some other sectors.

The task of corporate advertising newspaper interests and extreme border exit a sector for its frontiers.

The task of the independent newspaper advertising-general interests of enterprises with different groups of sectors.

In my opinion, with this approach, when sectors work without biases towards each other-mathematical rationale for a third world war is not. Each group of sectors (management, finance, trade) proved in bloody wars its right to exist:

-Commodity sector produce and transport.

-Financial sector must digitize product and enroll digital evidence at enterprise account operators.

-Management sector provides legal justification when moving goods in a geographical plane and regulate it, protecting the interests of the person, on the one hand, as a manufacturer, on the other, as the end user.

The most suitable tool for communication between groups of sectors (management, financial, commodity) is the advertising press (numbers, letters, symbols).

The newspaper, in this transcription, accelerate transaction and make them understandable to all.

 Tend to confuse business with trade.

Most likely, the trade is a concept that refers exclusively to the retail level. Its main attributes are cash.

Retail work Kings of cash. Natural that entrepreneurs from other levels often offended when they are called trade workers. For them to hustle and cash-wildness!

Business, most likely it is the ability to control trade flows within one or another administrative unit, using all the possibilities of your enterprise and local government resource. It is not excluded that, if retail point is an integral part of the distribution network, and it is considered a business structure.

 coordinate system:

LEVELS.

Divided businesses (as operators) to levels-founded the geographical principle. There are manufacturer, there are user: among them a certain distance, not allowing the consumer to buy the product directly from the manufacturer.

In this case, according to mathematical laws, there is a territorial problem, which is solved only due to transportation.

It is important to understand: the process of moving the goods sufficiently conservative. There are vehicles and they have their (standard) tonnage.

So in Russia adopted the practice as follows: Auto-40 tons; container ship-20 tons; KAMAZ 10 tons; ZIL-5 tons; Gaz-2 tons; Gazelle-1.5 tons. "Moskvich"-500 kg. Other vehicles with another tonnage or does not exist, whether or not they meet the standard, and therefore do not have a mass application. Therefore, we can conclude: the Division of goods moving from a distance, can be produced in volume, primarily along five dimensions: truck, KAMAZ, ZIL, Gaz, "Moskvich".

This variant of commodity flows and produces what we call market levels from the manufacturer to the end consumer.

The first link in the chain is the manufacturer of the goods.

Manufacturer. Maximum interest him: getting around three (3%) per cent of total profits. The primary advertising interest manufacturer-find client, which (rarity) he had not yet heard of a large wholesale buyer or its regional representative.

His category of readers-product piece!

The second interest of the manufacturer is a monopoly on the market for its products. For this he needed advertising, many advertisements that its product know all. It is the manufacturer is obliged to schedule your advertising costs. Each generated them and already sold, for example, a bottle of lemonade has to pay to sell that which is currently in the pipeline.

A successful advertising campaign in the newspaper will take place if the manufacturer controls all pricing chain passing their goods to the consumer.

Do not offer a production concept of developing an advertising plan, businesses with other levels (a trader, small trader, retailer). Mediators are not Patriots of this product. They are "patriots" per cent on turnover, which allotted at their level. And if their expensive mechanism gives the desired product is not profit, then they refuse from it without regret.

The manufacturer does not do such an act ever!

The time period for "Advertising" is five years (five years).

Full "Advertising plan is developed precisely to the manufacturer. As a rule, the main clientele is directly by the manufacturer and at the opening of offices in another region it passes to their distributors (sales representative). On the market of one or another administrative unit (province, territory, Republic) on behalf of the producer acts as Distributor.

Distributor (sales representative)-the concept of geographical. Its origin is dictated by moving in space trade flows. Generally, the Distributor is appointed to the territory, which is part of a single administrative formation (region, province, Republic of China).

He must ensure that the main condition for the survival of the manufacturer accepting credit for becoming productive capacity, put the work to the money producer (broker on its behalf) received immediately. Thus, the number of parties to the transaction is a Bank, manufacturer, Distributor, broker is reduced to four (steps up to the handing over of the goods to the buyer, and vice versa, money to the Bank), against seven, when activated the complete schema. In the case of triggering the complete system increases the expenditure part, by increasing the time of the transaction, the finish which is fixed at the time the Bank receives money (repayment).

Therefore, within the framework of the development of advertising campaigns is the only distributor of all four parties to the transaction, who has the right to work with all levels of the product market. He is planning an advertising campaign, gives advertising (ideological) support everyone who works with his goods, to ensure its quick end implementation.

The annual advertising campaign has a strong impact and policy of the Central Bank of the RUSSIAN FEDERATION and the Government of the Russian Federation. According to accepted practice, at present, budget money (public procurement) "dealt" at all-Russian exhibitions. It is time to hold such trade fairs and is considered the unofficial start of the campaign. At least, this format is almost equivalent to the right with the calendar schedule (September-May).

The time period for "Advertising" is the calendar year.

Wholesaler. Moving category of entrepreneurs. Here comes the first premium goods are already really present at regional (aggregate) marketplace. Usually it is about 5% of the basic price (plus shipping). In sight are small wholesalers firm and large owners of retail chains. They know their competitors (in person) and will be happy if you offer them at least one option, how to beat your opponent. If this is not possible, then with the money they are not violent.

The second task of the wholesaler is to collect as many exclusive items that will ensure him a guaranteed volume of sales. Unlike the Distributor he devoid of limitation on the submission of certain brands. And in most cases (the human factor when the theme finds Distributor and under a certain percentage resets them to a trader), a wholesaler becomes real the first seller of a product.

In connection with its position exactly wholesaler needs advertising campaign is promoting a product. The result he needed immediately. So, often without using print media resource, they turn on the radio and tv. This is logic, but no prospects with the emergence of competitors: audience of electronic media limited (and constant) and many sectors shall be a maximum of 25-40% of all market participants.

The prospect is beginning an advertising campaign is a mistake.

The second error is infinite staff of commercial agents, damaged ends relationship with small wholesalers. As a result, wholesalers are deprived of the resource of fine wholesale, which in a normal scheme must be linked to the retail level.

The time period for "Advertising"-six months.

Retail seller. Work at the level of the market, where "all in all" are given fifteen (15%) percent markup from the basic cost, including transportation costs. The competition here is tough enough, and unpredictability factor is very high. The main customer of small wholesalers is retail stores and private entrepreneurs. Massive advertising is important for a great number of readers. With advertising they need constantly, because for a short time some stores go broke, some appear, and their Director know nothing about "table of ranks" on the wholesale market. Data managers at least once a month to report its existence. Otherwise, they will start to forget and turnover their business will fall.

For each level you create small databases, each of which from one to thousands of polling booths. The rhythm of work English, they fetch or goods, or they take it somewhere nearby. The format of the cabin does not allow normal wholesale supply (more than five tons in volume). Moreover, the presence of a number of large numbers of competitors leads them to thinking about the pointlessness, as control over selection and any advertising campaigns.

Often this attitude is justified. This is because when you work on a wholesale basis several years they acquire a dominant behavior there is interchange. The first turnover was undoubtedly increases, but in the end, this cabin is losing its identity and becoming one of the many. Way out there can only be one: need a new product, a new subject, and the constant advertising for the retailer and end customers-legal entities.

The time period for "Advertising"-quarter.

Retailer. Data owners are very reluctant to independent advertising. Certainly, they need direct advertising support producers or on their behalf. For the most part good Directorate publicistic advertising. Interview with portrait against the background of his store, the company is quite an achievable goal. Very often they resort to such kind of advertising as a flyer. With no need to argue; Indeed, for the store needed a much smaller group of readers than for wholesale firms. In particular, if the store is not located in the city centre.

Practice has shown that the leaflets to do a-5 format, run up to thousands of copies. However, it is important to convince advertisers that the best distribution of leaflets is their attachment to the part of circulation free newspaper, which is distributed in the right for the advertiser.

The time period for "Advertising" is monthly.

End customers-individuals (society). The most valuable link in the whole chain! It is from his desires, his wallet, it all depends on intelligibility Torgovo-Proizvodstvennaya (State) pyramid. Everything in this world, ultimately boils down to one thing-the individual satisfaction. Today, right now. Of this amount, the interests of each individual develops what we call "market levels" (manufacture, wholesale, small wholesale, retail)!

From an economic point of view, buyers (consumers) are a last link in the chain of commodity-money relations. They serve as a warehouse (cellar, barn). Not coincidentally, the warehouse model is very actively promoted companies with so-called style "direct sales". For the management of these enterprises, it is important to not that the consumer is necessary, and that he is a consumer, (on their behalf) becomes the basic warehouse. In their financial calculations, data firm scams include all adults by region and by refocusing (due to trade illiteracy people) make them simple shops "on legs". It all ends badly for them (in a society shaped by negative attitudes towards the brand), and for those who decided to peddle-he eventually consumes himself (cosmetics, medicines, etc.).

End customers-legal entities (society). Currently, legal persons, the link: weak throughout the single market. End users can be considered trade-union committees in enterprises, military trades, services, municipal boards of education and medicine, etc. Normally this category consumers are often overlooked, which lost a layer of real consumers of a product. He, or overlooked at all of trade (and advertising), or processed fragmental'no (randomness).

On the technique of conducting transactions, it may be noted that legal persons as consumers most profitable partners. They constitute a request for the entire State. Our coordinate system, we classify them as end-users. This is because they buy goods for final consumption, use and therefore not differ from individuals. Another thing-the volume of shipments. But in this case remains the logic. When properly constructed distribution network volume party is understandable and it exhibited price. Therefore, the end user, as well as commercial enterprise of any level may take advantage of all the discounts that are provided in the price grid.

In this regard, it may be noted that the fifth level in the face of legal persons is the dominant structure in the system of consumption and financial stock much more than a financial reserve of natural persons.

So understandably, when the Advertising plan is developed taking into account only to the final customer is a natural person, advertising does not bring the desired result, because goods are produced based on physical and legal persons. The latter never face a crisis that happens with a first (non-payment of wages, moving person).

Excess goods that falls on individuals, leads to paralysis of the economy senselessness and advertising.

Advertising specialist when working with advertisers must necessarily take into account this fact and part promotional materials placed with a view to the final customer is a legal entity. In particular, if the advertiser is working directly with the manufacturer or Distributor.

 Discounts is the money already earned and running within wholesale (retail) purchase of enterprise (advertising agency), bands (revised) paper.

Strip already disbursed, if you are an advertising agency; circulation is already paid for, if you are advertising. You are the owners of the material object and do discounts for real in your property "things".

 Rock.

This product, which may not be present when the transaction (on the table).

The goods only in documents. And if on the table and put something-then it obstinately declare-a product! This product is the letters, numbers, or symbols in documents.

Therefore, it is assumed that product recalls "the rock", the object of the material world does not need the attention of the Enterprise until:

-It is not found,

-defined markup, allowing you to cover all costs and make a profit.

 Weakness of any corporation as State intelligence services-in a variety of brain, simultaneously working on the same task in the fight against "something."

Oppose corporations can only one brain, running not against someone but on "subject" and moving, with the help of legal persons as operators in the economic field the goods, creating events in a given math algorithm.

 Word.

We have It-mustard seed to combine economic world.

 Change of aesthetics in business-cancel someone's attachments.

 Reduced volume for the same price-cancels a large quantity price for and makes it significantly lower. For this reason, Distributor, "torganuvshij" in retail can bring down the entire distribution network. To recover, he must set price thresholds (according to the price grids) for a specific amount and never diminish. They laid all the expenditure part plus the profitability of crushing goods on consignment.

 Reduced volume for one price leads to the fact that buyers becomes not profitable to invest in your product. Plus it gets at the root of return, already set for sale of goods back into the product (to you at warehouse). As a result, the company falls to the level below.