In turn, the speed of receipt of money for goods sold (from the retail level on production) depends on whether the company or that the level of unjustified increase in prices or not!

Keep in mind that to achieve its goal in advertising is possible only through advertising product, which also made really trading margin. It is governed by market relations and gives a principled profit growth. If you go the other way and advertise the product, which was produced by adventurous (speculative) markup, a positive result will not be achieved.

 Build financial component of the enterprise should be only on a white field.

Build in the black box leads to the fact that the first white deal will undermine the entire financial system, as the company contacts simultaneously and with suppliers (Purchasing Department) and buyers (Sales Department).

White deal going with tax increases (decreases) twenty percent immediately. This is because regardless of the origin of the money price of the commodity is aligned, because legitimate money far more than illegal, and it is legal money dictate pricing policies.

In this regard, I must admit: the shadow economy in General should not come into contact with a legal transition, because the underground economy of money is much less than legal. If contact occurs, then the shadow businesses immediately fall on VAT amount (equal pricing). And then, the chain has them all taxes.

The second negative for illegal-the inability to work with the public resource: all businesses under Government are VAT payers. In line with this, they are electrically connected to work with the same public enterprises (read white).

Magnetism there huge. Break it not real.

Contact with State enterprises can only occur when you make your finances on a white field. This is your entrance ticket to business: white accounting, payment of VAT with every transaction.

 staff rights to use enterprise resource must be balanced against their financial (salary) liability in case of failure in the transaction. All this should enter into a contract.

 Price this magic carpet for the item.

Goods (mathematically) can move with it in any direction, at any time and for any deletion. And thus, his company launched-in time and space with kopeechkoj always will be! And further: the more running on a carpet-airplane product units, the more the company's cashier copecks, and consequently, the salary of its employees. Not life, but a fairy tale straight, whatever: If you believe-validating parser!

 «Drawing» adventurous system margins.

How to make margins on rezvom the food sector?

Shock takes when this you see: we will take the goods at the chromosome level the implementation price, top it covers, for example, ten (10) rubles, and the price is ready.

Unfortunately, work in progress, thus nacenjonnogo the goods is meaningless. A positive result will not:

-Firstly, nacenjat' alien generally immoral

-and, secondly, the rules of the game on the market it is necessary to know.

Only three market-buyer, seller and the State.

Among this Trinity of the special situation of the State-it is always in proportion to any transaction. In the language of the law is called VAT (20%).

Therefore, before something nacenjat', we need to extract from the amount of the goods VAT.

Rule one: sum after deduction of VAT should be round, better without shares. This is the law of large numbers and the ignorance of it is not exempt from "popadalova," and even, on the contrary, is sentenced to it.

On the resulting figure of nabrasyvaete, but not with the "ceiling" ten (10) rubles, and your expenditures (plus the profitability) for the time that you took to sell this product (this deal).

Rule two: mark-up for the whole amount is done (on ethics), if you have paid the goods fully. In this case, you nacenjaete your capital!

And its value is equal to the derivative of the financial system rates.

For example, if the Bank issues a loan under 50%, this percentage share based on the time, how much you will have to go bargain is your margin on invested capital. Do not be greedy: I assure you, the rise will be enormous.

Only after the markups on the expenditure side and, if utilized capital, and capital invested may be sketching out the VAT. And more do not wind-will the real money in the cashier, instead of "buy-in", which is always in the future.

 Coming distributor "Monster" (as in our coordinate system is the usual wholesaler or even a small wholesaler), primarily collects the best footage. And fear in this situation need not so much his product or service quality, and how much of what human resource-limited size and not every new employee can be immediately productive force.

Fear must lose frames: in their buying power has come a Distributor.

After their purchase, it binds "coverage" those businesses that are currently on the trading floor of the sector.

The objective of the advertising agency (holder of the advertising budget local Distributor) to implement a number of activities to its customer to stay on the trading floor.

The math here is that if your customer is left, then on the "communicating vessels"-single price (digital) space-it is stretched to a new level exactly come Distributor.

And if the last huge assortment, better yet: narrowing the range of your customer and advertising only "trump" position is a victory. at a time when all other firms committed to new player and admitted its Chief on this sector. They lost forever, and you win: come the Distributor can leave-it grew from your customer the same principles work Distributor. And local-local, he has his own-a hundred points ahead of him in front of everyone coming from wholesalers.

This is the main task of an advertising agency in a given situation. Higher economic fields and those "dinosaurs" that it go (come, go away).

Advertising agency must help local businesses (trade) to assert their rights are not enforced and intellectual ways. If it is possible, with equal chances come Distributor and local always agree among themselves how they will trade under one roof. Even without the participation of an advertising agency.

 failure circumstances, traders sometimes say:

-I have lost "a bread card.

An entrepreneur's workstation on the market (economic), which allows you to independently earn money.

If you translate what was said in the documentary-real mode, then it is understood that after the arrival of a strong competitor with the low prices of business becomes meaningless, and "bread card-certificate of registration of the private entrepreneur, like skipping in the business, is not necessary.

 employment in collective (editorial) build first.

Don't take the work of Secretaries, and so know nothing.

-Clean room; wash the dishes; bring drinking water.

This is one of the basic principles of good luck with the formation of the band.

 Radius is a real border, economic interests of one or other manufacturer (monopoly-monarhista), respectively, and the border and to spread the ad newspaper. It should be borne in mind when programming budget for the next year. Each RADIUS is the increase in the expenditure side of the budget. Moreover, the proportions of the let and conditional, but real and showing that still few enterprises capable of safely leaving a RADIUS distribution of its products.

The reason is that they do not provide the RADIUS distribution in product cost and hope that entrepreneurs from other cities (regions) will come to them yourself. They do not come: there is the rate of return, which allows to earn money on this product. Probably such a RADIUS distribution of the goods are more properly called "zero" RADIUS or RADIUS "pickup".

To find a way out of this situation is it is necessary in any case to recognize: If the company decided to produce the goods, without the RADIUS distribution (the price) is not a product, and the product.

Pricing grid, in this case, the Passport product that defines the territory (mathematically) distribution for this product.

Such recognition would allow entrepreneurs from other regions included in the RADIUS distribution of such goods, calculate their income part or "take" her with a price grid. The same entrepreneurs who operate outside the base radius of distribution of this item, can put a price tag on a similar product in the region and increase the volume of its sales.

This is important for the producer that if successful advertising plan and market saturation (the specified RADIUS) product, it increases the volume of sales without any problems. Product quality know and agree with its price (it had). In this and the strength of the pricing grids: the larger the RADIUS, the more profit, allowing the cost of distribution of goods from point "a" production to a point "b" is the remote item consumption of this product.

Thus, the economic border is floating value that depends only on mathematical layout (and costs) and quality (internal content) product. There are quality and the price suits you own markets within the calculated base RADIUS.

Poor quality or ignored math-you with their goods are locked in economic boundaries that coincide with the territory of your enterprise.

This commodity democracy future States: their economic borders should not coincide with either financial nor with management nor with commodity goods distribution radii.

Man, as the end user it is impossible not to grab, not attach.