SERGEY ROSTISLAVOVICH SUBBOTENKO

THOUGHTS YEMELYA

ABOUT BUSINESS, ABOUT ADVERTISING ON THE LIFE

Vladimir-2002/2012 g.

BBC 65.422 + 76.006.5/Vl/

© 89

Subbotenko S.r.

Thoughts Yemelya: about business, on advertising, about life. Scientific-practical manual.

Vladimir: "Vladimirskaya offset printing house», 2002 (first edition), 88 p.

The scientific and practical guide, recommended practicing entrepreneurs and journalists, as well as persons over the age of twenty-five (25) years, kind, strong and hard-working.

© 2002, Yemelya Thoughts-2011.

© Subbotenko s.r., 2002-2011.

© Design. OOO «Expo-Torg ", 2002-2011.

ISBN 5-93350-063-1

AUTHOR

... The Department of State regulation in the economy within the framework of its

competence considered your appeal received Ministry of economic development and trade of RF, o. Gref and reports:

The management of the Department of State regulation of the economy closely familiar with materials and practical experiences outlined in your book "Thoughts Yemelya: about business, on advertising, about life and share your findings on the importance of small and medium business development for both the economy and the social sphere. Entrepreneurship can provide significant GDP growth, lead to the creation of new jobs, eradicate poverty and reduce social tension in regions of the Russian Federation, to become the basis for the development of the middle class in Russia.

-the structure of money income of population share of income from business and property in 2006 totaled 19.3%;

-There are industries where small businesses dominate: small businesses produce 50-60% of plastic Windows and doors, over 97% of the number of organizations carrying out economic activity in construction,

are small businesses;

the percentage of profitable small enterprises has a stable tendency of growth (an average of 0.74% per year).

Of course, the situation in the sphere of small business is far from ideal. Low efficiency in the use of factors of production, personnel issue, monopolization, difficulties in obtaining access to production areas, "unfriendly" actions of large enterprises and many other problems impede development of small business in the Russian Federation.

However, we are confident that your instructional materials, practices and main points outlined in the book will become an essential tool in the day-to-day work of the staff of the Ministry.

Responsible p. Pustotelin, March 19, 2007

Russian businessmen

90-ies of XX century is dedicated to ...

FROM THE AUTHOR:

Image-the image of Yemelya collective.

Each one of us, or loved, or does not read the tales of fabulous Yemelya with desire to change life, without changing their attitude to it.

Honestly working and living, since the early 1990s, Vitol is no longer just a hallucination to others, but also the man who almost became an invalid adjustment, democratization and follow a series of economic reforms.

However, despite their experiences, thoughts, Yemelya whom he wants to share with the same as it would be only good, only life-affirming theses and arguments.

This approach gives reason to believe in real help his reasoning, those who learn to live independently and earn money by competently using advertising technologies.

Laziness-the engine of progress!

INTRODUCTION:

The text of this book is built on the fragmental'nomu principle.

The basis for dividing the chapters taken the principle of three fields: economic, informational and public.

As a basis for dividing into paragraphs, sentences and phrases (up to two words) taken the principle of self-sufficiency, which does not require further clarification by the author.

This separation helps each reader to independently develop the thought about how to make, how to protect their economic interests through advertising and, finally, how to live on their land.

In evidentiary each individual thought, graphics or advertising model used:

-only sketches with reality;

-only historical communication;

-only latitude;

-math (logical) solutions;

-only real company; goods; the city.

Some thoughts should be treated as scientific developments, requiring very careful application in daily work.

CHAPTER 1

ECONOMIC FIELD

PRODUCT I PRODUCT I I I PRICE SUPPLEMENT: QUALITY OF SERVICE

THE DEAL I FIRM I SECTOR (I) LEVELS OF (I) THE STATE PYRAMID

 "white" Business-economic activity of the enterprise, in the calculations which take into account the presence on the economic field States (VAT).

 Business "black"-the economic activity of the enterprise, in the calculations which does not take into account the presence in the economic field States.

For this reason, black business is destructive construction leading to overload, overheat at some level or the commodity sector. On the ideological parameters of the black business:

is the Guild ideology, fielding the measure of all things and earnings-narrow-minded material notions about wealth, luxury goods (car, House, mistress, apartment).

In mathematics, bending the whole amplitude of economic activity to the principles of market trading, is a vestige of feudalism.

 Business then would be effective when employees learn prices.

There is one observation: young employees, matured in the 1990s, do not know mathematics, do not know the numbers. They don't like numbers.

They watched movies on porno and crimes, and these are two arcs blemish, maximum remote from the figures. Therefore, the benefits of their labour is no more than the models on the site.

 Exchange without people.

 There are cases where enterprises-manufacturers or their distributors from major cities to come to other cities and, ignoring the math (turnover), opt-in partners Distributor and wholesaler.

The case here is that they are given the wholesaler immediately called the Distributor, and it immediately like it! But, ignoring the math coming firm loses and, primarily, on such parameter as market capacity.

Instead of through the Distributor (your own or someone who is already working on this sector) to establish good relationships with all wholesalers and monitor all wholesale level, they are choosing one wholesaler, maximum, will control (to distribute their goods) only 10% (market capacity), or much less.

This is due to the fact that in most regions of the wholesaler is a very small store at the Moscow outskirts on technique, the level of work and trafficking. And although firms from mega-cities is sometimes satisfied, advertising newspaper it is better not to engage in such a transaction would not continue.

Little did that wholesaler might think about themselves and how to offer?

I also sometimes think that I am the King!?

This wholesaler, remember the song from Ivan Cucina: "before I was a thief and a thug in potency ...", essentially homeless, bomzhoj on the self-determination of the Genghis Khan!

In mathematics, he controls a maximum of 1/100 of the local market (with standard 1/10) or less. The area generally is empty, because he and no advertising budget, without which the field doing nothing.

On technology it's not ready for this (trailers) and wholesalers as operator on trade flows and, most likely, will not stand: due to its ideology and inability to say no! the proposal be Distributor.

Distributor (sales representative) not arguing with mathematics, and, unlike such wholesaler, sells at least 1 container in 1 day (!), and not polkontejnera the perpetual realization.

Have a vision of that said that, despite the best wholesaler proposals remain a wholesaler and work under its ten to fifteen (10-15%) per cent and not immediately rejoice steep rank distributor with less interest (income).

-you say chronic loser? You have that is reliable Blat not?

-I'm not a loser! I am fate money at interest, longer?!

 currently State the percentage from each transaction on the 20% value added tax (VAT). A lot or a little? In my opinion, Yes! -at least for Russia four times-a lot! If you approach the mathematical (VAT) is a tax on the deal.

Transaction in Russia is a geographical concept, due to its distance in ten thousand kilometers from West to East. The second factor is the fragmentation of the goods on instalment from a distributor (container) to the wholesaler, the wholesaler, the retailer and, finally, to the final consumer (not one container, and one item-one unit from the container). And it turns out that in a business deal-collective concept: it's one product from production to final consumption and it consists of four mini-transactions between operators according to the levels of the movement of goods.

Thus, distances (geography) in Russia, overcoming sickness levels (math)-Distributor, wholesaler, wholesaler, retailer. Total turns out 4 units. This is the minimum that the State must recognize.

In the case of such recognition, vat (20%) It should be divided into 4 parts and get 5% off Mini deals (from Distributor to a trader and so on).

Most likely, only 5% VAT from each mini deal should depart the State. Everything else (five per cent), ultimately, affect the cost price of the goods more than "greed" facilitators and leads: or to care economy in shade (escape from VAT); or the cost of goods (four times 20% is 80% mark-up on the part of the State); or to trade directly from the plant, and this is nonsense, as violates mathematical laws (in geography) product division at the party-up to one unit. Eventually found one person anywhere in the country and one (one unit) product.

Therefore, VAT at the rate of 20% (State revenue from the whole deal) should be the same collective interest like the deal.

 in horizontally measured time, and only in the horizontal direction.

Just twenty-four hours for the whole globe.

To work in each territory for up to eight hours.

The whole world just three working shifts per day.

This is the amplitude of the material world and three economic peaks (dollar): Singapore-London-New York.

The Russian economy should snag one or two (Singapore-Vladivostok, London-Moscow) peaks of the three. The third American, latch on, with the help of Cuba.

 in Office should not be people from their desks.

All my staff have to leave the House.

Correct form of Organization Office-post (round or triangular) in the middle. To it is attached the entire information about the current deal is sides, as departments, through which it passes.

On Perimetre of a premise-tables: this for legal documents to finance this for advertising and so on. Documents on tables rather than on a post just because man is more convenient to work with them in horizontal!

If you go further in the development of thought on the Organization of Office work, then the person is not on the enterprise: from here to pm, and over the deal!

Therefore, one employee taking advertising works on a desktop, if it is necessary to prescribe, on the financial desktop. And so on.

This allows you to maintain control over the documentation: it is not necessary to search all tables. All the documentation for common use, together with the Office, the Office shall have his place of residence "on a desktop or in a near-standing closet.

An exception is made for folders. They are all numbered row, stand in the financial table. On the financial desktop notebook lay on accounts, account invoices and "clamshell" (book: company name, account number, amount, date of payment, Manager). It is convenient and, regardless of the human element, at any moment, any employee can continue any transaction. After completing all transactions details-post!

 at different times I wanted to lay off one another and stayed only because of who I wanted to dismiss, well argued as a man.

It is the opinion of the employees is a counterweight to his own opinion.

 in coordinate system (sectors/levels) and Distributor (trade representative), and the producer is legally and financially independent enterprises. They share only benefit: raising money from that implemented the product.

Usually, since King-Pea-practiced hard submissive representation (Distributor) metropolis (the manufacturer).

Methods are different, but the essence of one drive into debt and company (Distributor) and its leader. The most important thing is that the head was the sensible guy and sign all documents. And then it will be years, decades-old practice that is called: "-you should have been at school do not teach lessons and math."

Therefore, you cannot borrow money to build a distribution network, will not help immediately to live well. At the very beginning of the collaboration with the manufacturer, your product market only in your mind can recapture made placing the topic of money.

Do not hesitate, he who gives money, everything counted more than once.

Do not give. And if naprjazhjotes' and still give, zagubite, not only the equipment, bought with the money, but, probably, and your health.

Start: step by step to raise money for kopeechke.

Never money not solve the main task-formation distribution themes.

Professional understands what credibility gained and earned the name. Not in one year is done, and especially not swoop in one month.

Live in the modern world, rather than King-Pea: product manufacturer and product market is yours! And no dependencies.

 Drive in "rashodku"-a set of measures that can increase the cost of goods at the expense of rival increasing its spending (Executive budget).

This set of activities is held firms with base in the goods sectors against companies with a base of financial and managerial sectors.

Unwanted guests as it is through the growth of their spending in the Executive budget.

 War event, today it is a field kitchen, where a heavily destroyed by the end consumer-Army-products sector metal (noble, colored, stainless steel, djural'ki). an aluminum spoon.

 All the "big" money earned in a good mood.

 All merchants 1990-x, as the Commissioners 1920 's came out of the poor.

 unites all Russians one ruble.

Therefore, it would be more correct to call us call-rubljane.

 Main cause of retail and newspaper advertising-moving goods.

Increase in turnover is the only reason to venture to book an advertisement in the newspaper.

However, sometimes managers in enterprises confused everything and say:

-the main thing is that the Director liked it.

In my opinion this is offensive for an advertising newspaper staged work.

In such cases, it is necessary to answer:

-We say-you pay; you say how you pay.

All positions are agreed, in addition to the emasculation of meaning (digital toppings) in advertising material. If such at the request of a Director going, then it is better to refuse the proposal. Nothing but problems this contract you will not bring, because you and the Director of the different measurement scale a positive result from an activity. You expect to result in a completely different "tables Mendeleev (figuratively).

Experience shows that cooperation after such advertisement is stopped, at least for a year or until the change of leadership in the enterprise. And this is not surprising: on the economic field no man, and even more so his whims. There is a product that moves on economic field from the place of production to the place of consumption. Only this (party/price) must be reflected in advertising newspaper.

Bright colorful layouts cannot be denied, but in my opinion, their place in the quarterly catalogs: in color, great paper and Deluxe version. Such directories guests give look to a conversation under the "trial" one hundred grams.

In an advertising newspaper such videos-filing product information unconvincing: it does not speak about how it can earn.

 State economic pyramid fields (administrative, financial, commodity sector) is not a denial of one group of other sectors and the recognition of the wealth of different forms of Government and ideology.

It is in the State pyramid principle from odnoplanovosti to intersectionality and the most important thing is the movement to each other and the inseparability of monarchy and democracy.

Monarchy and democracy are different pole in the State pyramid.

Top of the pyramid is the monarchy, because management and financial sector have a common appreciation of the challenges and common standards of conduct necessary for the sustainability of the whole structure.

The extreme ends of the monarchy on the economic field is the manufacturer and its Distributor (sales representative) on the trading floor of a city (region, province, Republic).

It is a manufacturer and Distributor are "patriots" (monarchists in politics) of goods (quality), which they present in this product market. They are, in principle, represent the interests of those who invested their efforts in producing this product.

Therefore, the Monarchy is right to defend the interests of their only (!) of the goods.

In this regard, it must be recognized that monarchies-producers may be many, but democracy is one at all!

Democracy is the right of the buyer, as the end user to choose from!

Free choice.

Therefore, the closer to the levels to the buyer moves the goods, the less the monarchy and more democracy. Judge for yourself: the wholesale base of 1000 items of goods, approximately (logically), from 100 monarchies.

Whether on economic ideology (hsss) small wholesaler to give preference to one or another manufacturer? Of course, no.

As soon as he begins to show patriotic feelings to one or another group of products, it will immediately stop appearing Director retail shops and more and more of his colleagues will appear with each level.

He automatically became when patriotism is a wholesaler, and if he went even further and became a patriot of a single product, it became a Distributor.

In this regard, it is worth saying that the error of past ages in philosophy this postulate: one monarchy varies by one democracy! Wrong postulate, if viewed from the standpoint of the economic field.

Only a few monarchies can be replaced with a democracy.

Democracy alone and there are always many monarchies!

If you are faced with a monarchy, you know, somewhere near there, and yet not one ...

Means, who is to blame, how to ask a famous revolutionary?

Answer English-man as the end user!

What to do, how to question another equally famous revolutionary?

If you found the monarchy and mathematics on your side, somewhere near another heap of them, become a "Democrat" and open wholesale basis-they themselves to you all! Wholesale Depot allows you to download in a single mathematical democratic place (ordinal logics)-up to 10 monarchies, retail base-up to 100 monarchies, retail store-up to 1000 monarchies.

And it turns out that a strong monarchy in human factor has only the manufacturer (pride in their factory-election).

Then, this pride, after passing into a silent condition called goods and in such a State, the more levels from the manufacturer, the less the product of Pontus (the monarchist patriotism)-goes to the final consumer in a retail store and meets with other pole-democracy expressed emotional (as well as in the plant) in the human factor: "-here want it!".

The right to manufacture one product from a thousand-right monarchies (producer).

The right to choose one item from a thousand-right democracies (buyer).

But we should not forget about that and there is man, his economic (life!) interests.

Note also that the stability of the whole structure called the State pyramid (management, financial, commodity sector) and compliance with its vital functions give two small zolotnichka:

-Exchange (broker) and exhibition (Distributor).

If you do not recognize and advertising newspaper does not deal with, otherwise we get Socialist barracks when a manufacturer with its blunt stubbornness comes to control over the retail network and "thulite» buyer only your single product.

It is a monarchy!

Or, on the contrary, the buyer comes to the manufacturer and require him to do what he cannot in principle: everything at once and in one place!

This is anarchy!

Democracy, as I've said, it's many, many monarchies in the production of goods and the one democracy (counter) for all that these monarchies fired!

Democracy and monarchy remain on the ground and do not move, but moved toward monarchies-cashflow and towards democracy-goods!

 State enterprises does not happen.

Modern understanding of State enterprise is a usurpation of the concept-"part of a whole.

It's like the two in bed will say that love belongs to them, and only by them and their bed, rather than a pair in the Park on a bench; and not having a rest at the Seaside Park with warm pebbles. Love belongs to everyone-man (two as one), wherever he was.

And the State belongs too man, regardless of where it is located, where the economic field is at work. So, logically-all State enterprises (meaningful, useful).

 Money-the weakness of the cities.

It is understood that the digital absolute economic field and, consequently, the product is money. It banner-invisible Ideas. It is and it isn't. But if the money (after goods) go from a city, then it ceases to be. The product goes on the road.

In intelligence-the power of cities. It connects the city with the countryside and entitles the person to free time. It is in is a smart economic fields, expressed in enterprises at all levels: from a brokerage firm to a private entrepreneur on collective-farm market.

 City where there is a stockbroker and Distributor, not only the Bank and the police.

 the retail Distributor does not trade!

He generally doesn't sell merchandise-selling contracts.

His place on the Exchange when he buys a batch of goods; and at exhibitions, when he rasprodajot it in parts.

 thinking about land reform (weld on at on Earth-Mother or not?), came to mind as follows:-in our State has an idea to assign each INN in order to borrow money. And it seems to me that to start-we must not assign and issue the INN business passport (birth certificate) with a number which is both a bank account number, which is controlled by the tax inspectorate.

To do this, before you take something from the person-you must first give him something.

Invite again "vaucherizirovat'" subsoil and ground and extracted cubic meters (m3) of oil, gas, with each square meter (m2) of topsoil to charge each person-citizen of the Russian Federation-interest because all this wealth belongs to the people: once and for all!

In this approach, there will be no problem:

-no land reform: all-for!;

-either with a tax ID number (birth certificate): all it will get resubmit (immediately) and into the fray.

In order to avoid panic, you can start with those of citizens of our country, which are now, in these moments.

 If owner (he got his cheated) is stranded with the economic field, he must understand: only commodity flows can return it back as an active player, not a possession order, where the product stops.

He does not need to take larjok, booth at the base, warehouse or Office. Not to be held.

Caught per room, he would likely try to lure suppliers, flaunting their authority in business in the past, but sold the goods rather than the premises where it is stored and not a person who rents these premises.

And the reason is that people (investors, brokers, producers) that direct trade, very thin feel human condition (entrepreneur); and see success in his quest to get their goods to the market only in complex activities that are able to spend a few enterprises (distribution network) rather than one company or one person, even with the experience in the past.

Remember: once-beaten should not step on the same rake!

A return to the past impossible. Ahead of the entrepreneur (Enterprise) calm, step by step, the path to the previous positions.

The main thing is not to hurry up, working with a new product flow.