- •Рецензенты:
- •Unit 1. Accounting and financial statements
- •1. Match the terms with the definitions.
- •2. T 1 Listen to Sarah Brandston, an accountant in New York, talking about bookkeeping and tax accounting. Then answer the following questions.
- •4. Insert the words in the box in 3 in the gaps in the text. Accounting and financial statements
- •Vocabulary
- •5. Complete the following sentences.
- •6. Answer the following questions.
- •8. Speak on accounting and financial statements. Unit 2. Banking
- •1. Match these terms with the definitions below.
- •2. Discuss the questions.
- •Types of Bank
- •Vocabulary
- •3. Find the words or expressions in the text which mean the following.
- •4. Match the verbs and nouns below to make common collocations from the text.
- •6. Speak on types of bank. Unit 3. Stocks and shares
- •1. Discussion.
- •2. Read the following text and answer the questions.
- •Companies
- •Vocabulary
- •3. Write questions that could produce the following answers.
- •4. Find the words in the text which mean the following.
- •6. Match the following words and definitions.
- •7. There is a logical connection among three of the four words in each of the following groups. Which is the odd one out, and why?
- •8. Speak on companies. Unit 4. Bonds
- •1. In Tom Wolfe's novel, The Bonfire of the Vanities, Sherman McCoy is a bond dealer in New York. One weekend his six-year-old daughter comes up with a question.
- •2. Can you explain what bonds are - to an adult rather than a six-year-old? If not, listen to Richard Mahoney, a Vice-President with j.P. Morgan and Co. In New York.
- •3. Match the words and phrases.
- •4. Discuss the following questions.
- •5. Read the text below and answer the following questions.
- •Vocabulary
- •6. In each case, which of the three statements is true?
- •7. Match the expressions with the definitions.
- •8. T 3 Listen to Richard Mahoney again, defining three different types of bonds. After listening to the definitions, try to work out:
- •9. Speak on bonds. Unit 5. Futures and derivatives
- •1. Match the words with the definitions.
- •2. Select ten or eleven of the following words that you would expect to find in a text about futures and options.
- •3. Read the text, and see if you find the words you selected. Futures, options and swaps
- •Vocabulary
- •4. Complete the following sentences.
- •5. Find words in the text that are in an obvious sense the opposite of the terms below.
- •7. T 5 Read the following extract from the talk while listening to the second part, and then match up the expressions in italics with the definitions or synonyms below.
- •8. T 6 Listen to the third part of the talk and answer these questions.
- •9. Discuss the questions.
- •Unit 6. Market structure and competition
- •Market leaders, challengers and followers
- •Vocabulary
- •3. Find words in the text which mean the following.
- •4. Match up these words with the definitions below.
- •5. Classify the following markets according to whether you think they are example of the following.
- •6. Speak on market leaders, challengers and followers. Unit 7. Takeovers, mergers and buyouts
- •1. Match up these words with the definitions below.
- •2. You will hear Max Pocock, a director of the international corporation Leica, talking about how it was formed.
- •3. T 8 Listen to the second part of the interview and answer the following questions.
- •4. Read the following text and underline the arguments in favour of leveraged buyouts. Leveraged buyouts
- •Vocabulary
- •7. Speak on leveraged buyouts. Contents
- •Коваль Оксана Ивановна
Vocabulary
barriers to entry |
барьеры входа |
cartel |
картель (одна из форм объединения промышленных, коммерческих или политических организаций) |
dominant-firm oligopoly |
господствующая олигополия |
entrepreneur |
предприниматель |
marginal cost |
маржинальная стоимость |
market challenger |
рыночный претендент (фирма в отрасли, которая борется за увеличение своей рыночной доли, за вхождение в число лидеров) |
market concentration |
рыночная концентрация, концентрация предложения (показывает, насколько большая доля рынка приходится на относительно малое количество фирм; одним из наиболее известных инструментов измерения рыночной концентрации является индекс Херфиндаля) |
market follower |
рыночный последователь (фирма в отрасли, которая проводит политику следования за рыночным лидером) |
market leader |
компания, занимающая самую большую долю рынка |
market structure |
рыночная структура |
monopolistic competition |
монополистическая конкуренция |
monopoly |
монополия |
monopsony |
монопсония, монополия покупателя |
natural monopoly |
естественная монополия |
oligopoly |
олигополия |
patent |
патент |
product |
продукт |
differentiation |
модификация (придание товару уникальных черт, качеств с целью сделать его отличным от конкурентной продукции) |
unique selling proposition |
уникальное торговое предложение |
vulnerable |
уязвимый |
3. Find words in the text which mean the following.
1a company's sales expressed as a percentage of the total market
2 short-term tactics designed to stimulate stronger sales of a product
3 the situation in which there is only one seller of a product
4 companies offering similar goods or services to the same set of customers
5 a short and easily memorized phrase used in advertising
6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers
7 a small and specific market segment
8 a factor which makes you superior to competitors in a certain respect
9 a business's total sales revenue
10 a period during which an economy is working below its potential
4. Match up these words with the definitions below.
barriers to entry cartel dominant-firm oligopoly economies of scale monopolistic competition monopoly monopsony natural monopoly oligopoly perfect competition
1 ......................................................exists when products are homogeneous, and there are a great many firms too small to have any influence on the market price, and firms can easily enter and exit the industry.
2 A......................................................is a market in a particular product in which a single producer can fix an artificial price.
3 ......................................................is the situation in which there is only one buyer.
4 A.....................................................is an industry in which the efficient existence of more than one producer is impossible; examples include public utilities such as water, gas and electricity, where it would be inefficient to have several competing companies laying their own networks of pipes or cables.