- •Английский язык
- •Методические указания
- •По развитию навыков чтения и перевода
- •Оригинальной литературы для студентов 2-го курса
- •Очной формы обучения по направлению подготовки
- •100700 «Торговое дело»
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор г.В. Царева Редактор издательства л.Н. Мажугина
- •Предисловие
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. The economic environment
- •Vocabulary notes
- •7. Discuss with your partner why advertising is urgent for business success.
- •8. A. Have a look at the business card and answer the following questions:
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. Measuring economic activity
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •8. Discuss with your partner why economic statistics plays an important part for the economy of the country.
- •9. Note the layout of a business letter.
- •1. Reliance holdings finance group
- •88 Martins Lane London ec2v 6bh Telephone 01-58803782
- •10. Put the sentences in the business letter in the correct order. Food machines
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. The role of market
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •4. Find in the text English equivalents for the following.
- •5. Replace the parts in italics by synonyms.
- •6. Give explanations in English.
- •7. Translate using all the active possible.
- •9. Answer the questions using the information on the envelope. Note that on the envelope the sender’s address is typed on the left against the margin.
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes.
- •Injections
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •4. Find in the text English equivalents for the following.
- •5. Replace the parts in italics by synonyms.
- •6. Give explanations in English.
- •7. Translate the following sentences using all the active possible.
- •8. Speak on government expenditure and its forms.
- •9. Read the format for covering letter (letter of application) and translate it into Russian.
- •10. Read the cv (resume, brief personal history) format. Note that it is written in a form of a table. Curriculum vitae
- •Interests
- •11. Write a short cv and a covering letter to the following job advertisement. Pa to the Head of Personnel
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. Withdrawals
- •Imports
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •10. Read the following fax and write an answer to it in a form of a letter.
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes.
- •Inflation
- •Vocabulary notes
- •The impact of inflation on business
- •3. High interest rates
- •4. Higher costs
- •Vocabulary notes
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. Money and banking
- •Vocabulary notes
- •7. Speak on the history of money.
- •8. Letters of offers should give information about as many as possible of the following points. Match the two columns.
- •9. Match the two columns describing different types of order.
- •10. Write a letter to a foreign manufacturer of some article you are familiar with. Enclose an order and state your requirements regarding quantity, quality, appearance and delivery. Unit 9
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes.
- •Money and the return it earns
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •8. Discuss in pairs what way of earning a return you consider the safest and most profitable?
- •9. Read the information about sales contract and translate it into Russian.
- •10. Did a breach of contract take place? If so, how? If not, why not?
- •Unit 10
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes.
- •Interest rates and bond prices
- •Vocabulary notes
- •8. Discuss with the partner the steps you should make to reach the international market.
- •9. Read the sample of letter of handling a complaint and answer the questions after it.
Vocabulary notes
consumers |
|
a recession |
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total spending |
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to decline |
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income |
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unemployment |
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to purchase (syn. to buy) |
|
to cut expenditure |
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luxury items |
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the high street banks |
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to suffer badly |
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profits |
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to incur (syn. to bear, to suffer) losses |
|
to borrow from |
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to earn interest |
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loans |
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to default on repayment |
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a debt |
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profit margins |
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to have dealings |
|
2. Answer the questions to the text.
What does the economy comprise?
What's a boom in the economy? What characterises the state of the economy at that time?
What happens when the economy moves into a recession?
What are "bad debts"?
What happened to some banks in the early 1990s and why?
3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
The government and local authorities; firms experience high sales; their sales fall; total spending declines as income falls; luxury items; the high street banks suffered badly; to earn interest on loans; so-called "bad debts".
4. Find in the text English equivalents for the following.
Играть заметную роль; формировать среду; сокращать расходы на... (2 вар.); сократить размеры прибыли; переживать подъем; переживать тяжелые времена; прийти в упадок; доходы падают (2 вар.); нести убытки; состояние экономики; иметь большое значение для бизнеса в целом; отсюда, естественно, следует; лишать возможности; результат действий; не выполнять обязательств по уплате.
5. Replace the parts in italics by synonyms.
The economy comprises millions of people; losses were incurred; the nation has dealings; changes in the state of the economy affect all types of business; profits declined; losses amounted to over £ 100 million.
6. Translate using all the active possible.
Состояние экономики (экономической среды) имеет большое значение для успешной деятельности фирм.
Когда экономика находится на подъеме, то фирмы продают больше товаров, что ведет к получению больших прибылей и процветанию.
Упадок экономики характеризуется сокращением объема производства и сбыта продукции. Отсюда, естественно, следует, что доходы предприятий снижаются и они несут убытки.
Результатом деятельности всех субъектов производства (групп общества) является формирование той или иной экономической среды в которой развивается бизнес.
У фирмы не было возможности увеличить расходы на рекламу в результате чего она потеряла часть рынка сбыта.
