- •Английский язык
- •Методические указания
- •По развитию навыков чтения и перевода
- •Оригинальной литературы для студентов 2-го курса
- •Очной формы обучения по направлению подготовки
- •100700 «Торговое дело»
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор г.В. Царева Редактор издательства л.Н. Мажугина
- •Предисловие
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. The economic environment
- •Vocabulary notes
- •7. Discuss with your partner why advertising is urgent for business success.
- •8. A. Have a look at the business card and answer the following questions:
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. Measuring economic activity
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •8. Discuss with your partner why economic statistics plays an important part for the economy of the country.
- •9. Note the layout of a business letter.
- •1. Reliance holdings finance group
- •88 Martins Lane London ec2v 6bh Telephone 01-58803782
- •10. Put the sentences in the business letter in the correct order. Food machines
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. The role of market
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •4. Find in the text English equivalents for the following.
- •5. Replace the parts in italics by synonyms.
- •6. Give explanations in English.
- •7. Translate using all the active possible.
- •9. Answer the questions using the information on the envelope. Note that on the envelope the sender’s address is typed on the left against the margin.
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes.
- •Injections
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •4. Find in the text English equivalents for the following.
- •5. Replace the parts in italics by synonyms.
- •6. Give explanations in English.
- •7. Translate the following sentences using all the active possible.
- •8. Speak on government expenditure and its forms.
- •9. Read the format for covering letter (letter of application) and translate it into Russian.
- •10. Read the cv (resume, brief personal history) format. Note that it is written in a form of a table. Curriculum vitae
- •Interests
- •11. Write a short cv and a covering letter to the following job advertisement. Pa to the Head of Personnel
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. Withdrawals
- •Imports
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •10. Read the following fax and write an answer to it in a form of a letter.
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes.
- •Inflation
- •Vocabulary notes
- •The impact of inflation on business
- •3. High interest rates
- •4. Higher costs
- •Vocabulary notes
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes. Money and banking
- •Vocabulary notes
- •7. Speak on the history of money.
- •8. Letters of offers should give information about as many as possible of the following points. Match the two columns.
- •9. Match the two columns describing different types of order.
- •10. Write a letter to a foreign manufacturer of some article you are familiar with. Enclose an order and state your requirements regarding quantity, quality, appearance and delivery. Unit 9
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes.
- •Money and the return it earns
- •Vocabulary notes
- •2. Answer the questions to the text.
- •3. Suggest the Russian equivalents for the following word-combinations and make up sentences with them.
- •8. Discuss in pairs what way of earning a return you consider the safest and most profitable?
- •9. Read the information about sales contract and translate it into Russian.
- •10. Did a breach of contract take place? If so, how? If not, why not?
- •Unit 10
- •1. Read the text and translate it into Russian paying attention to the vocabulary notes.
- •Interest rates and bond prices
- •Vocabulary notes
- •8. Discuss with the partner the steps you should make to reach the international market.
- •9. Read the sample of letter of handling a complaint and answer the questions after it.
1. Read the text and translate it into Russian paying attention to the vocabulary notes. Money and banking
Although the crucial feature of money is its acceptance as the means of payment or medium of exchange, money has other functions. It serves as a standard of value, a unit of account, a store of value and as a standard of deferred payment.
Money, the medium of exchange, is used in one-half of almost all exchange. Workers exchange labour services for money. People buy and sell goods in exchange for money. We accept money not to consume it directly but because it can subsequently be used to buy things we do wish to consume. Money is the medium through, which people exchange goods and services.
To see that society benefits from a medium of exchange, imagine a barter economy.
A barter economy has no medium of exchange. Goods are traded directly or swapped/or other goods.
In a barter economy, the seller and the buyer each must want something the other has to offer. Each person is simultaneously a seller and a buyer. In order to see a film, you must hand over in exchange a good or service that the cinema manager wants. There has to be a double coincidence of wants. You have to find a cinema where the manager wants what you have to offer in exchange.
Trading is very expensive in a barter economy. People must spend a lot of time and effort finding others with whom they can make mutually satisfactory swaps. Since time and effort are scarce resources, a barter economy is wasteful. The use of money – any commodity generally accepted in payment for goods, services, and debts – makes the trading process simpler and more efficient.
Money can also serve as a standard of value. Society considers it convenient to use a monetary unit to determine relative costs of different goods and services. In this function money appears as the unit of account, is the unit in which prices are quoted and accounts are kept.
In Russia prices are quoted in roubles; in Britain, in pounds sterling; in the USA, in US dollars; in France, in French francs. It is usually convenient to use the units in which the medium of exchange is measured as the unit of account as well. However there are exceptions. During the rapid German inflation of 1922 – 1923 when prices in marks were changing very quickly, German shopkeepers found it more convenient to use dollars as the unit of account. Prices were quoted in dollars even though payment was made in marks, the German medium of exchange.
The situation in Russia nowadays reminds of that of in Germany.
Money is a store of value because it can be used to make purchases in the future.
To be accepted in exchange, money has to be a store of value. Nobody would accept money as payment for goods supplied today if the money was going to be worthless when they tried to buy goods with it tomorrow.
Finally, money serves as a standard of deferred payment or a unit of account over time. When you borrow, the amount to be repaid next year is measured in pounds sterling or in some other hard currency. Although convenient, this is not an essential function of money. UK citizens can get bank loans specifying in dollars the amount that must be repaid next year. Thus the key feature of money is its use as a medium of exchange.
There exist different kinds of money. A token money is a means of payment whose value or purchasing power as money greatly exceeds its cost of production or value in uses other than as money.
The essential condition for the survival of token money is the restriction of the right to supply it. Private production is illegal.
Society enforces the use of token money by making it legal tender. The law says it must be accepted as a means of payment.
In modem economies, token money is supplemented by IOU money.
An IOU money is a medium of exchange based on the debt of a private firm or individual.
A bank deposit is IOU money because it is a debt of the bank. When you have a bank deposit the bank owes you money. You can write a cheque to yourself or a third party and the bank is obliged to pay whenever the cheque is presented. Bank deposits are a medium of exchange because they are generally accepted as payment.
