Дисципліна: «Ділова іноземна мова (англійська)»

Екзаменаційний білет №

1.Write Ukrainian versions of the sentences.

If the goal of marketing is to find a need and fill it, the heart of marketing is finding what products people want and seeing that they get them. Product is one of the four P's of the marketing mix.

What is product? The question is more complex than it seems. Product is everything that one receives in an exchange, including all tangible and intangible attributes and expected benefits. The basic product may be a good, a service, or an idea.

A good is a real, physical thing that we can touch. A service is the result of applying human or mechanical effort to a person or thing. Basically, a service is a change we pay others to make for us. A real estate agent's services result is a change in the ownership of real property.

2. Find the right translation of the following terms:

1. luggage.

1) багаж 3) вакцинація

2) багаторазова віза 4) демпінг

2. multiple visa.

1) відмовити у виданні візи 3) видати візу

2) відміняти податок 4) багаторазова віза

3. free luggage.

1) безкоштовний багаж 3) вибірковий контроль

2) багажна квитанція 4) ввозити товари

4. import the goods.

1) ввозити товари 3) безмитна торгівля

2) безмитні товари 4) очищення

5. smuggle out.

1) вивозити контрабандою 3) відшкодовувати податки

2) товари широкого вжитку 4) виплата зборів

3. Match the word with the definition and translation the sentences into Ukrainian.

1. Market

1) the study of how people use their limited resources to try to satisfy unlimited wants;

2) all the potential customers for a product;

3) the persistent expansion of a country’s production possibilities;

2. Marketing

1) All the potential customers for a product;

2) the identification of customer demand, and the satisfaction of that demand by the development, distribution and exchange of goods and services;

3) gathering, recording and analyzing of facts related to marketing goods and services;

3. channel of distribution.

1) money, property and assets used in a business;

2) value of a company based on its total share value;

3) the sequence of firms involved in moving the goods from the producer to the consumer;

4. Customs.

1) a distinctive sign, trade-mark used to identify a product or its manufacturer or distributor;

2) activities that increase customer’s awareness and demand;

3) the place at the port, airport, or border where officials check that people are not bringing anything into a country illegally;

5. customer.

1) anyone who buys or rents products or services;

2) anyone who sells products or services;

3) activities that increase customer’s awareness and demand;

Екзаменаційний білет №

1.Write Ukrainian versions of the sentences.

Products can be grouped into two general categories: consumers and industrial. Products purchased to satisfy personal and family needs are consumer products. Those bought for use in firm's operations or to make other products are industrial products.

These are different classes of consumer products. There are convenience goods (minimum shopping effort), shopping goods (where people compare price and quality), and specialty goods (where consumers will go out of their way to get them).

Industrial products can be placed in six categories: raw materials, components, accessory equipment, installations, supplies, and services.