- •Business for beginners деловой английский для начинающих минск
- •Introduction to economy
- •The economic system
- •Vocabualry excersices
- •Unit 2 business organization
- •Organization
- •Types and forms of business organization
- •Why are companies referred to as Ltd; Inc; GmbH; or s.A.?
- •Becoming a learning organization
- •Vocabulary excersices
- •Questions for review
- •What are cross cultural differences?
- •Intercultural management
- •Working across cultures
- •Individualistic or collectivist?
- •High-context and low - context culture styles
- •Corporate culture and national characteristics
- •Vocabulary excersices
- •In accordance with, in advance, in arrears, in circulation, in due course,
- •In error, in a position to, in the process of, in round figures,
- •In stock, in transit, in debt
- •Questions for review
- •Lexical minimum
- •Unit 4 corporate culture
- •First impressions
- •Our values
- •The kritz-carlteen corporate philosophy
- •Vocabulary excersices
- •Questions for review
- •Unit 5 management
- •Approaches to management
- •Art or science?
- •Principles of management
- •Scientific management
- •Management by Objectives
- •What is outscourcing?
- •Краудсорсинг
- •Vocabulary excercises
- •Ex. 7. Complete the following table.
- •Questions for review
- •Lexical minimum
- •Management: Art or Science?
- •Management as a profession
- •Which bosses are best?
- •What makes a good manager?
- •Richard branson’s 10 secrets of success
- •How to be a great manager
- •International managers
- •Leadership styles
- •The Three Classic Styles of Leadership
- •Leadership vs management
- •Теории и типы лидерства
- •V0cabulary excersices
- •Questions for review
- •Lexical minimum
- •Hr activities and objectives
- •Recruiting
- •Job specification
- •People in organization
- •Happiness at work
- •The concepts of ability and motivation
- •Employee motivation theories
- •Incentive scheme or cash?
- •Vocabulary excersices
- •Questions for review
- •Lexical minimum
- •Examination topic
- •Evolution of marketig
- •What is marketing?
- •Vocabulary excersices
- •Historical milestones in advertising
- •Advertising
- •Does advertising make us too materialistic?
- •Public relations
- •Vocabualry excersices
- •7 A jingle is a short tune to g) whom the advertisement is intended to appeal
- •Key terms: Advertising, advertisement (ad, advert), publicity, bying habbits, advertising campaign, positioning, promotion, advertiser, commercial
- •Unit 10
- •Teamwork and team developmeny
- •Understanding team roles
- •I. Typical features:
- •II. Positive qualities:
- •III. Allowable weaknesses:
- •How to build a winning team
- •Vocabulary excersices
- •Questions for review
- •Lexical minimum
- •Examination topic Teambuilding
- •Become smarter and quickcer
- •Nine steps that can nhelp you (?) (!)
- •Case analysis
- •Personality and decision making
- •Managing Projects
- •Meetings
- •Vocabulary excersices
- •Verb Noun (concept) Noun (agent) Adjective
- •Questions for review
- •Lexical minimum
- •Examination topic Problem solving
Vocabualry excersices
Ex. 1. Fill in the gaps with the words given below. Mind your grammar.
Economy, economic, economical, economize
1. Home ... is a subject studied at school and college in which students are taught how to run a house well and efficiently.
2. New England’s ... is still largely based on manufacturing.
3. All Western ... are competing against each other.
4. These businesses contribute hundreds of millions of pounds to the ... of the country.
5. I switched off the lights as an ... measure.
6. You’ll have to travel ... class.
7. Buy our new ... packs of 100.
8. If you are really going to buy a car, we’ll have to ... on other things.
9. In his works he explains the ideas of the great English ... J.M. Keynes.
10. She thought of herself as an ... wife.
11. This system was extremely ... because it ran on half-price electricity.
12. What has gone wrong with the ... system during the last ten years?
13. .... is the oldest of social sciences.
Ex.2. Give the derivatives (a verb, an adjective, a noun) to the following words..
Help, participate, contribute, allocate, mean, equitable, prevent, perform, imply, consider, scarce, certainly, compete.
Ex.3. Make the following words negative.
Regard, responsible, desirable, respective, checked, doubt, certainty.
Ex.4. Translate into Russian.
e.g. exempli gratia for example
i.e. id est that is
etc. et cetera and so on
viz. vide namely
c circa about, around (time)
v vide see
et al et ali and others
per se in itself
qua as
vice versa the reverse
ad hoc for this particular purpose
vs versus opposed
via 1.through
2.with the help of
per capita per head
ceteris paribus other things equal
ad valorem according to value
Ex.5. Translate the following text in written form.
In 1776, the Scottish professor of philosophy, Adam Smith, published The Wealth of Nations. In this book, the first systematic study of capitalism, Smith described his principle of the “invisible hand”. This principle states that each person, pursuing his or her self-interest without interference by government, will be led, as if by an invisible hand, to achieve the best good for society. Self-interest drives people to action, but alone it is not enough. People must understand the effects of their decision and their economic well-being. They must think rationally if they are to make the right decisions.
Because of this, economists long ago introduced the concept of economic man. This notion holds that each person is motivated by economic forces. In other words, each person will always attempt to obtain the greatest amount of satisfaction for the least amount of sacrifice or cost. This satisfaction may take the form of greater profits for a businessperson, higher wages or more leisure time for a worker, and greater pleasure from goods purchased for a consumer.
Ex.6. Insert the necessary preposition.
1. This refers ... the interactive effect … the parts … the system working together.
2. They decorated the house regardless ... cost.
3. Economic forms range ... the mixed private enterprise ... completely controlled economies.
4. Everyone, irrespective ...means or occupation, shall have an equal opportunity.
5. This function is basically performed ... the price mechanism.
6. This simply means that demand ... and supply ... goods and services interact.
7. Gradual change is preferable ...sudden, large-scale change.
8. Such a system affects ... every link in the distribution chain.
9. They have to satisfy their wants and needs ... the consumption … such products and services.
10. It has also made it easier ...the same time.
11. The political system is coupled ... the economic system.
12. Organization must have access .. modern technology.
13. All organizations depend ... supply … labour force.
14 .The economic system is concerned ... the allocation … scarce resources.
15. We must try to cope ... our problems.
16. The entrance door gives access ... the living room.
Ex. 7. Make up your own sentences with the following words. Read the sentence to the class and let your groupmates translate them into Russian.
increase, raise, step up, extend, expand, rise, grow, soar, boom;
decrease, drop, put down, cut, reduce, fall, go down, decline, collapse, slump;
remain stable, hold, maintain, stay constant, stand at, to reach a peak of, dramatic(ally), rapid(ly), vast(ly), substantially, considerably, significantly, gradually, slightly, slowly.
Ex 8. Give the Russian equivalents to the following words and word-combinations:
From the society’s standpoint; make the right decision; wages; the concept of economic man; everybody is familiar with; it may convey different ideas; the value of battering goods and services; revenues from illegal transactions; government policymakers; the totals; aggregate output; goes under the name; to analyze the economy’s performance; and so it goes; unemployment exceeds 12 percent; make the right prediction; vary directly with the price; at a given price; represent a different price-quantity combination; curve slopes upward from left to right; try to maintain a balance between; the way individuals react to changes; facilitate long-term planning; regardless of the form; the Enlightenment; the actual interaction.
Ex 9. Give the English equivalents to the following words and word-combinations:
Эффект может быть прямым или косвенным; объем знаний возрастает; взаимодействуют по той или иной причине; разработать терминологию; термин; спрос и предложение; понятие; синергизм; вне контроля; то, что кажется справедливым большинству; уровень жизни; установить цены; полностью контролируемые экономики; оставить на усмотрение владельца; понимание того. Как работает экономика; разработать политику; спрос меняется при изменении цен; спрос меняется обратно пропорционально цене; предлагать по определенной цене; тенденция к изменению цен; спрос превышает предложение; спад продолжается 3 месяца подряд; предсказать тенденцию; незаконные сделки; о сделках не сообщается; общая рыночная стоимость.
Ex. 10. Translate into Russian.
Economics is the study of how people, individually and collectively, allocate their limited resources to try to satisfy their unlimited wants.
Scarcity occurs because human wants exceed the production possible with our limited time and resources.
A good is any item or service that satisfies a human want and, in so doing, adds to human happiness.
Production entails using technology to apply energy to materials in ways that make the materials more valuable, or that otherwise help satisfy human wants.
Labour resources are the physical and mental talents that people can make available for production.
Opportunity cost is the value of the best alternative surrendered when a choice is made.
Absolute prices are prices in terms of some monetary unit.
Relative prices are the prices of goods or resources in terms of each other, and are computed by dividing their absolute prices by one another.
Economic efficiency is achieved when we produce the combination of outputs with the highest attainable total value, given our limited resources.
Inputs are resources used in the production process, such as labour and raw or semifinished materials.
Outputs are transformed materials; the results of production.
Demand is the quantity of a specific good that people are willing and able to
buy during a specific period, given the choices available.
Supply refers to the quantity of a specific good that sellers will provide under alternative conditions during a given period.
Market equilibrium occurs at the price-quantity combination where the quantities demanded and supplied are equal.
A surplus is the excess of the quantity supplied over quantity demanded when the price is above equilibrium.
Gross Domestic Product (GDP) is the total market value of goods and services produced within a country during some period, usually one year.
Gross National Product (GNP) is the value of all output produced by resources owned by the citizens of a country.
Economic growth is a positive quantitative change in an economic system; occurs when a society acquires greater productive capacity that can be used for consumption or investment.
Capital is all physical improvements made to natural resources that facilitate production, including buildings and all machinery and equipment.
Wealth is the value of the assets owned by an individual or a group of individuals.
Questions for review
1. Give your definition of a system.
2. Give your definition of an economic system.
3. What do economic goals include?
4. What is economics?
5. What is macroeconomics?
6. What is microeconomics?
7. What is demand?
8. What is supply?
9.What is a business cycle?
10. What stages of a business cycle do you know?
11 What does GDP measure?
12. What does GNP measure?
LEXICAL MINIMUM
Key terms: economy, economics, economic system, macroeconomics,
microeconomics, GDP, GNP
WORDS WORD COMBINATIONS
scarce 1. for the reason
to convey 2. to do smth on purpose
to imply 3. to take steps
rate 4. invisible hand
utility 5. to pursue self-interests
available 6. economic man
aggregate 7. the notion holds
interference 8. output per capita
assumption 9. economic well-being
household 10. supply-demand framework
wholism 11. reasoned explanation
synergy 12. split into subdivisions
reasoning 13. to range from … to
allocation 14. to leave to the discretion of
distribution 15. demand for and supply of goods
performance 16. a matter of degree
to consider 17. economic issue
to charge 18. perform the function
equitable 19. governmental agencies
employment 20. economic order
unemployment 21. to be indifferent to
inflation 22. to produce domestically
growth 23. standard of living
forecast 24. private enterprise
wealth 25. equitable distribution
branch 26. to adjust to
adequate 27. battering goods
28. efficiency 28. beyond the control of
measure 29. to take into account
ad valorem 30. absolute /relative prices
to tend 31. downward/upward-sloping curve
inputs 32. linear/nonlinear curve
outputs 33. develop policy
profit 34. economic environment
cost 35. react to changes
actual 36. needs and wants
owner 37. vary inversely\ directly
inflation 38. apply to everyone
contraction 39. consecutive quarters
expansion 40. Gross Domestic Product (GDP)
upturn 41. Gross National Product (GNP)
recession 42. monetary value
peak 43. illegal transactions
trough 44. shadow economy
intensify 45. currency exchange rate
Examination topic
Introduction 5. Economics
What is economy? 6. Macro and micro economics
How does the market economy work? 7. Conclusion
Business cycles
