- •Business for beginners деловой английский для начинающих минск
- •Introduction to economy
- •The economic system
- •Vocabualry excersices
- •Unit 2 business organization
- •Organization
- •Types and forms of business organization
- •Why are companies referred to as Ltd; Inc; GmbH; or s.A.?
- •Becoming a learning organization
- •Vocabulary excersices
- •Questions for review
- •What are cross cultural differences?
- •Intercultural management
- •Working across cultures
- •Individualistic or collectivist?
- •High-context and low - context culture styles
- •Corporate culture and national characteristics
- •Vocabulary excersices
- •In accordance with, in advance, in arrears, in circulation, in due course,
- •In error, in a position to, in the process of, in round figures,
- •In stock, in transit, in debt
- •Questions for review
- •Lexical minimum
- •Unit 4 corporate culture
- •First impressions
- •Our values
- •The kritz-carlteen corporate philosophy
- •Vocabulary excersices
- •Questions for review
- •Unit 5 management
- •Approaches to management
- •Art or science?
- •Principles of management
- •Scientific management
- •Management by Objectives
- •What is outscourcing?
- •Краудсорсинг
- •Vocabulary excercises
- •Ex. 7. Complete the following table.
- •Questions for review
- •Lexical minimum
- •Management: Art or Science?
- •Management as a profession
- •Which bosses are best?
- •What makes a good manager?
- •Richard branson’s 10 secrets of success
- •How to be a great manager
- •International managers
- •Leadership styles
- •The Three Classic Styles of Leadership
- •Leadership vs management
- •Теории и типы лидерства
- •V0cabulary excersices
- •Questions for review
- •Lexical minimum
- •Hr activities and objectives
- •Recruiting
- •Job specification
- •People in organization
- •Happiness at work
- •The concepts of ability and motivation
- •Employee motivation theories
- •Incentive scheme or cash?
- •Vocabulary excersices
- •Questions for review
- •Lexical minimum
- •Examination topic
- •Evolution of marketig
- •What is marketing?
- •Vocabulary excersices
- •Historical milestones in advertising
- •Advertising
- •Does advertising make us too materialistic?
- •Public relations
- •Vocabualry excersices
- •7 A jingle is a short tune to g) whom the advertisement is intended to appeal
- •Key terms: Advertising, advertisement (ad, advert), publicity, bying habbits, advertising campaign, positioning, promotion, advertiser, commercial
- •Unit 10
- •Teamwork and team developmeny
- •Understanding team roles
- •I. Typical features:
- •II. Positive qualities:
- •III. Allowable weaknesses:
- •How to build a winning team
- •Vocabulary excersices
- •Questions for review
- •Lexical minimum
- •Examination topic Teambuilding
- •Become smarter and quickcer
- •Nine steps that can nhelp you (?) (!)
- •Case analysis
- •Personality and decision making
- •Managing Projects
- •Meetings
- •Vocabulary excersices
- •Verb Noun (concept) Noun (agent) Adjective
- •Questions for review
- •Lexical minimum
- •Examination topic Problem solving
Unit 5 management
Good management is the art of making problems so interesting and their solution so constructive that everyone wants to get to work and deal with them.
Warming - up
Read the following definitions of management. Choose the one you like most. Explain your choice.
Management is the art and science of making appropriate choices.
Management is administration of business or public undertakings, comprising both an organizational skill, including the ability to delegate, and an entrepreneurial sense.
Management is the control and organizing of a business or other organization.
Management is making people do what you want them to do.
Management is getting work done through people.
Management is developing people through work.
TEXT 1
Read the text and be ready to characterize the main approaches to management described in it.
Approaches to management
Effective management produces higher profits. Accordingly, managers have been highly motivated to understand the nature of their job and to improve their performance. Since the last half of the 19th century three theories of management have achieved popularity. These are the classical, the behavioral, and the quantitative approaches to management. Today, management combines features of all these in a balanced approach.
The central belief of the classical school of management is that by applying rational analysis to the production and management functions of business, worker and equipment productivity can be increased, resulting in higher profits. This idea was first introduced around the turn of the century by F. Taylor in the USA and Henri Fayol in France, among others. Fayol divided the manager’s work into specific functions. The classical rational approach to management tended to ignore the human element.
In the 1930s, there arose a new approach to management stressing the human factor in business. This approach became known as the behavioral, or human relations, school. Its adherents believed that an organization’s goals could be met only by first understanding and then consciously dealing with human needs and interactions. Great emphasis was placed on human motivation.
In the 1960s, systems theory began to be applied to business management. The approach allows the use of statistical studies of groups of workers, consumers or managers for making certain decisions. The difference between this kind of analysis and the classical approach is that the quantitative method emphasizes (a) the overall system in which work is being done and (b) statistical study of group operations rather than a close analysis of a particular worker or job.
The main effort among managers today is to take the best of these approaches and use each where it will do the most good. Some call this the contingency, or situational approach.
These various approaches to management, combined with intuitive ability and with common sense and experience, help to make modern business management increasingly effective, humane, and flexible.
TEXT 2
Read the text and answer the questions after it.
