Key National words. Britain

• 1900 -1920 Empire, Britain

• 1920-1930

Edwardian, green revolution, homeownership, good time girl, gold-digger, recessions, redundant, non-violence, televise, mass hysteria, mass murder, social services, underprivileged, senior citizen, social climbing, V.I.P.

• 1940-1950

Welfare state, National health, National Assistance, aid, beat generations, , beatniks, U- and non-U, angry young men, new Elizabethans, gliteratti, Ms

• 1960

Permissive society, meritocracy, four-letter word, hippies, Beatlemania, unisex, alternative society, uppers, downers, eco-, euro-, sexism, ageism

• 1980

Thatcherism, yuppie, monetarism, privatization, choice, dinkies, underclass, enterprise culture, post-feminist, zero-tolerance

• 1990

Blairism, cool Britannia, New Labour, Little Englandism, European integration, Dianamania, New Lad

American picture of the world

• Melting pot Patched quilt Salad (bowl) Kaleidoscope Pizza Rainbow

• tossed salad Mosaics symphony

Diversity

ethnic diversity race diversity cultural diversity linguistic turmoil

“America is a nation apart in both senses: dіfferent from others, and divided within itself”

pluralism, multiculturalism, ethnic, racial, cultural diversity

US of A, Uncle Sugar, Yankeeland, Land of Liberty

full assimilation,

segmented assimilation

patriotic assimilation

forced assimilation

“What the survey points to is not one, but two, three, many Balkans in America”

balkanized nation

Negro ® colored ® black ® Afro-American®people of colour

non-white (nonwhite), colored, member, third-worlder, internal colonial subject

coloration of the entire US society

whites are beleaguered minority

Xenophobic words for Africans

Af, black velvet, boogie, dinge, jazzbo, jig, jigaboo, jit, blackamoor, kinky, nig-nog, nigra, nigga, nigger, schvartzer, sooty, terr, wooly-head

VS

pork chop, pink chaser, coconut, chalk eyes, uncle Tom, aunt Jane, aunt Jemima, white nigger /white nigga, Afro-Saxon

Children from mixed marriages

mixed race, biracial, multiracial, mulatto, metisse

half-caste, maroon, yellow belly, half-breed, breed, redskin, zebra crossing, mixed race chicken.

Affrilachia (N) та Affrilachian (adj.) – Affrican-American who lives in Appalachia;

Amerasian від American, Asian;

Cablinasian від Caucasian, Black, American Indian, Asian;

Korgentinеan від Korean, Argentinean

Blackanese від Black, Japanese

race-neutrality, race-blindness, race-blind ideology, race-consciousness, race-conscious, race-worship, race-neutral, non-racial, racial equality, racial harmony, racially mixed area, racially motivated

The Rich & the poor

devil’s half acre, poverty row, the jungle, nigger town, chocolate town, dark town.

VS millionarea, high hat avenue, quality row

over-foreignerization ,

überfremdung.

“What we have in the States is over-foreignerization, - said Mr. Haider, using a German word “Überfremdung” dear to anti-immigrant parties”

“Multiculturalism

is the doctrine presupposing that several different cultures (rather than one national culture) can co-exist peacefully and equitably in a single country”

American dream

Getting rich, wealth money

Individualism

Success Independence Freedom

Money

money talks

money makes the world go round

time is money

dollarisation, to dollarise, dollarwise.

almighty dollar, dollar shop (store), dollar society, to feel like a million dollars, to look like a million dollars

gigabucks, kilobucks, megabucks

fast buck, quick buck

to rake in the bucks

have a megabucks salary PC

poor – economically unprepared, low-income, working class, underprivileged;

poor children – at-risk children;

poor nation – emerging nation, developing nation, third-world nation;

poor student – underachiever, underperformer;

vagrant – homeless person, displaced homeowner,

slum – economic oppression zone

Democracy

“USA is a beacon of liberty and democracy”

• Superpower

“The collapse of the Soviet Union left the US as the only superpower”

“The United States is not just a superpower pursuing its interest; it is a producer of world order”

Pentagon – Pentagons – (ex)-Pentagoner (Pentagon spokesman)

to pentagonize – Pentagonized (government;presidency) Pentagonese

U.S. hegemony

US military supremacy into American geopolitical preeminence”

global mastery” jumbo-state –very large hyperpower (hyper–power Pax Americana

Exceptionalism

Equality (egalitarianism)

Patriotism

Pragmatism, self-reliance, efficiency, practicality, materialism, acquisitiveness

Workaholism (work-orientation)

Competitiveness

• American exceptionalism

“…exceptionalism is the core of American identity”

“American exceptionalism is a fact and fate”

We are the best nation, America is the center of the world (earth)

pragmatic, realistic, practical, efficient.

“Americans have a reputation of being an extremely realistic, practical and efficient people

• Consumerism

“the nation of consumers”, “the people of plenty”

mallcondo culture., mallcondo = mall – “a large covered area that contains many different shops and in which traffic is not allowed” + condo – “a building containing several apartments each of which is owned by the people living in it” from condominium.

• work-orientation

• Americans are work-oriented nation

• workaholism.

Workaholism is the best-dressed problem of the twentieth century”

“We are a workaholic nation and damn proud of it”

“A real American can work hard!”

the bulimic workaholic style – either I do it perfectly or not at all

the relentless workaholic style – It has to be finished yesterday

the attention-deficit workaholic style – adrenaline junkies (slang for “drug-addicted”) who use work as a focusing device

the savouring workaholic style – slow, methodical, and overly scrupulous workers [Robinson 2001].

• сompetitiveness

“One of the most important American value is competition. 60% of Americans believe in competition and so desire to win is healthy”

hyper-competitive society