Затверджено

на засіданні кафедри мовної підготовки

Протокол №, , від .11.2014 р.

Затверджено

на засіданні Методичної ради

ННІ ПХВ

ХНТУСГ ім. П.Василенка

Протокол № від .11.2014 р.

Business English

(ГСЕ 01 - Ділова іноземна мова):

Методичний посібник

для аудиторної та самостійної роботи

з курсу ділової англійської мови

для студентів-магістрантів денної, заочної та дистанційної форми навчання

Ємельянова Є.С., Анастасьєва О.А.

МОДУЛЬ 1

Тема 1. Ділова комунікація. Установлення контактів. Офіційні та неофіційні зустрічі. Складання cv.

Заняття №1. Знайомство. Офіційні та неофіційні зустрічі. Установлення контактів.

Мета заняття: Сформувати у студентів загальні та професійно орієнтовані комунікативні мовленнєві компетенції (лінгвістичну, соціолінгвістичну і прагматичну) для забезпечення ефективного спілкування; сформувати уміння і готовність досягати порозуміння з представниками інших соціумів, усвідомлювати важливі й різнопланові міжнародні соціокультурні проблеми та діяти належним чином у культурному розмаїтті професійних та академічних ситуацій.

1. Answer the following questions:

   1. What is communication?

   2. What kinds of communication are there?

   3. Why is communication important for business?

   4. What kinds of business communication are there?

2. Read the text below.

What Is Business Communication?

Society, business and technology are all dependent on effective communication. Without effective communication there is confusion, dissatisfaction and misunderstandings. In order to operate a business appropriately, one must understand the basics of business communication and its essential role in creating success. Business communication is any form of communication, verbal or nonverbal, that is used to relay a message, promote a product or service or share information.

Business to Business

The first aspect of business communication is business to business. This is any communication that is done from one business to another. For example, if you own a coffee shop and you hire a merchant service company to process your credit cards, any communication between the two businesses is considered business-to-business communication. Business-to-business relationships are vital for a strong and successful business and can help strengthen your bottom line.

Business to Employees

Another form of business communication is business-to-employee communication. This is any corporate communication, whether it is information, correction or encouragement. Most businesses leave this type of communication to the human resources department for clarity and effective execution. Effective communication to employees is crucial to prevent misunderstandings and promote unity of thought and process throughout the entire organization.

Interdepartmental Communication

One of the greatest downfalls of management on a corporate level is the inability of the various departments to communicate effectively. For example, how many times have you called a customer service department to talk about an issue that was resolved in another department? When interdepartmental communication is ineffective it affects the customer and the employees. A communication breakdown between two departments makes the business appear incompetent.

Business to the Public

Communication to the public is typically in the form of promotion or advertising and can be very effective in generating new clientele. Other forms of communication to the public are public relations and media coverage and corporate statements. When communicating to the public a business must be very careful to ensure the proper message is being understood. Public communication must be simple to understand and cannot have hidden messages or some of the public may find themselves confused.

Nonverbal

Businesses must keep in mind that the choices they make are sending nonverbal messages to their employees and the public. For example, in 2004, Starbucks refused to sell coffee specifically for the troops because it didn’t agree with the war in Iraq. This backfired on the company because the nonverbal message was interpreted as, “we don’t support our country.” Any action or inaction will send nonverbal messages that can be used against any business.

3. Master your dialogical speech skills:

1. Жук Л.Я. Dilogues on Diversity: навч. посібник. – Харків, 2009. – 224 с.

2. Анастасьєва О.А., Карпусенко М.В. Good English. – Харків, 2005. – 28 с.

Заняття №2. Сучасні вимоги до резюме. Складання CV.

Мета заняття: Сформувати у студентів загальні та професійно орієнтовані комунікативні мовленнєві компетенції (лінгвістичну, соціолінгвістичну і прагматичну) для забезпечення ефективного письмового спілкування. Формування навичок складання англомовного CV.

1. Read the following information:

CV (Resume)

Curriculum Vitae is an outline of a person’s educational and professional history, usually prepared for job applications. Another name for a CV is a résumé.

A CV is the most flexible and convenient way to make applications. It conveys your personal details in the way that presents you in the best possible light. A CV is a marketing document in which you are marketing something: yourself! You need to ‘sell’ your skills, abilities, qualifications and experience to employers. It can be used to make multiple applications to employers in a specific career area. For this reason, many large graduate recruiters will not accept CVs and instead use their own application form.

An application form is designed to bring out the essential information and personal qualities that the employer requires and does not allow you to gloss over your weaker points as a CV does. In addition, the time needed to fill out these forms is seen as a reflection of your commitment to the career.

There are no absolute rules but, in general, a new graduate’s CV should cover no more than two sides of A4 paper.

What makes a good CV?

There is no single "correct" way to write and present a CV but the following general rules apply:

It is targeted on the specific job or career area for which you are applying and brings out the relevant skills you have to offer;

It is carefully and clearly laid out: logically ordered, easy to read and not cramped;

It is informative but concise make sure your spelling and grammar is perfect!

It is accurate in content, spelling and grammar.

Your CV should be carefully and clearly laid out - not too cramped but not with large empty spaces either. Use bold and italic typefaces for headings and important information.

Never back a CV - each page should be on a separate sheet of paper.

Be concise: a CV is an appetiser and should not give the reader indigestion. The longer and more dense your CV is, the harder it is for an employer to comprehend your achievements. As Mark Twain said: “If only I had more time, I would write you a shorter letter”.

Be positive - put yourself over confidently and highlight your strong points. For example, when listing your A-levels, put your highest grade first.

Be honest: CVs are not legal documents and you can't be held liable for anything within, but if a recruiter picks up a suggestion of falsehoods you will be rapidly rejected.

The sweet spot, of a CV is the area selectors tend to pay most attention to: this is typically around the upper middle of the first page, so make sure that this area contains essential information.

If you are posting your CV, don’t fold it.

When asked what would make them automatically reject a candidate, employers said:

• CVs with spelling mistakes or typos 61%

• CVs that copied large amounts of wording from the job posting 41%

• CVs with an inappropriate email address 35%

• CVs that don’t include a list of skills 30%

• CVs that are more than two pages long 22%

• CVs printed on decorative paper 20%

• CVs that detail more tasks than results for previous positions 16%

• CVs that include a photo 13%

2. Complete the CV below. Use your actual data:

Position (name the position you apply to) Personal Information: Name Address Telephone E-mail Date of Birth Place of Birth Citizenship Gender Marital Status Children Employment History (List in a back chronological order, include position details, your duties and dates): Work History Research and Training Education (Include dates and details of degrees, certification): High School University Graduate School Professional Qualifications: Certifications and Accreditations Computer skills Languages Other skills Awards: Publications: Interests: