- •6.030510 – Товарознавство і торгівельне підприємництво
- •Unit 1. Telephoning text 1 Success on the Telephone
- •Text 2 Multi-word Verbs
- •Exercises
- •1.1 Are the following statements true or false? Find in the text the evidence supporting your opinion.
- •1.2 Translate the useful vocabulary into Ukrainian.
- •1.3 Match the words and phrases (1–10) with similar meaning (a–j)
- •1.4 Put the following extracts of telephone calls into the correct order.
- •1.5 Choose the most appropriate response by ticking the correct variant.
- •1.6 Use the words in the box below to complete the conversation.
- •1.7 Choose the one correct answer.
- •1.8 Choose the correct words in italics to complete the telephone conversation.
- •Unit 2. Messages text 1 Leaving a Message
- •Taking a Message
- •Text 2 Top 10 List of sms Etiquette
- •Exercises
- •2.1 Complete these sentences using one of the words given below:
- •2.2 Read this telephone conversation. Choose the correct words or phrases in italics.
- •2.3 The lines in the following telephone conversation are in the wrong order. Rearrange them.
- •2.4. Finish the sentence by choosing the correct words.
- •2.5 Match these comments to their replies.
- •2.6 Use the phrases given below to complete the conversation.
- •Unit 3. Presentation text 1 The Role of Business Presentations
- •Text 2 Organizing the Presentation
- •Exercises
- •3.1 Say if the following statements are true or false (from Text 1)
- •3.2 Say if the following statements are true or false (from Text 2)
- •3.4 The following 16 sentences are taken from a presentation. The purposes of these sentences (a–j) are listed below. Match each sentence with its purpose.
- •3.5 Whatever the topic or the style of your presentation, you should always put your audience first. Match the items below to discover some useful tips about how you can do that.
- •3.6 Read and choose the best response to each question.
- •3.7 Circle the appropriate word in italics.
- •3.8 Below are the introductions to two different presentations, one quite formal, and the other informal. Complete them with the items given below.
- •Informal presentation
- •3.9 Pr Director is giving a presentation on new tv series. Match the underlined phrases in the talk with phrases given below with a similar meaning.
- •Introducing the topic
- •Introducing each section
- •3.10 The following paragraphs contain a total of ten mistakes. Correct the mistakes.
- •3.11 Understanding the Role of Business Presentations.
- •3.12 Work-team Presentation
- •3.13 A one-minute impromptu presentation.
- •Unit 4. Meetings text 1 Strategic Meetings Management
- •6 Effective Meeting Tips
- •Exercises
- •4.1 Find out in the text what the following abbreviations mean:
- •4.2 Translate useful vocabulary into your native language.
- •4.4 Chose the right word to fill in the gaps.
- •4.5 Fill in the gaps in the following sentences with the words given below. Some words can be used more than once.
- •4.6 Match the verbs with their definitions and then translate them.
- •4.7 Use the words and phrases given below to fill in the gaps in the sentences.
- •4.8 Fill in the missing verbs in the sentences below. Put the verbs in the correct grammar forms.
- •4.9 Look through the types of meetings 1-9. Then say at which type of meeting you would be most likely to hear each of a-I phrases.
- •4.10 Match the structural units of a meeting with the typical phrases which correspond them.
- •4.11 Work in groups. Imagine you all work for a European company which wants to launch a new low-calorie chocolate bar in Ukraine. Hold a meeting to discuss the points on the agenda below.
- •Unit 5. Documents Supporting Job-Hunting text 1 cv or resume
- •7 Resume Tips
- •Text 3 Covering Letter
- •Exercises
- •5.1 There are usually six general headings of information to include in a cv. Match the headings with their descriptions:
- •5.3 Read a covering letter of Thomas Crown and analyze taking into account information given above.
- •5.4 Here is the typical format for your covering letter. Match the structural units with the descriptions and instructions.
- •5.6 It is a good idea to get your gratitude after a successful interview in writing. Analyze the sample e-mail below whether it is successful and get ready to write your own one.
- •5.7 Written follow-up.
- •5.8 Written follow-up.
- •Рекомендована література
4.11 Work in groups. Imagine you all work for a European company which wants to launch a new low-calorie chocolate bar in Ukraine. Hold a meeting to discuss the points on the agenda below.
AGENDA |
Marketing Kick-off meeting LOW-CALORIE CHOCOLATE BAR |
1. Target customer? |
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2. Dimensions? |
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3. Wrappings? |
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4. Product name |
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5. Price? |
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6. Launch date? |
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7. Advertising? |
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Unit 5. Documents Supporting Job-Hunting text 1 cv or resume
When you apply for a job, most employers want to have 2 important documents from you: a CV or resume; a covering letter.
CV stands for the Latin words Curriculum Vitae, which mean: the course of one's life. A CV is also called a resume. Your CV is a summary of your professional/academic life until now, and it usually concentrates on your personal details, education and work experience.
The example shown below is a simple demonstration of one basic type of CV. Read it and pay attention to its structure.
Name |
Thomas Crown
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Objective |
Seeking an International Sales Management position in Information Technology where my extensive sales experience will be used to the full
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Experience |
1996-2001 Intelel London, UK National Sales Manager Increased sales from $60 million to $100 million. Doubled sales per representative from $5 to $10 million. Implemented Internet sales grossing $25 million. 1991-95 Teletrona Systems Edinburgh, UK Northern Sales Manager Increased regional sales from $95 million to $200 million. Expanded sales team from 30 to 60 representatives. Suggested new services adding $35 million to revenue. 1989-90 ESS Holdings Cambridge, UK Senior Sales Representative Increased sales by 300% annually. Closed deals with 100 major new accounts. Won over 25 competitor clients – adding $50 million to revenue. 1986-89 ESS Holdings Cambridge, UK Sales Representative Increased sales by 300% annually. Awarded company's highest sales award each year. Developed “Winning Presentations” training course.
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Education |
1982-86 London University London, UK BA, Business Administration and Information Systems Captain of university Rugby Club. 1978-82 St Andrew’s School Plymouth, UK 4 GCE 'A' Levels. President of School's Drama Society.
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Interests |
St Andrew's Board of Governors, rugby, drama, chess
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Contacts |
17 King's Terrace, Richmond, Surrey, UK Tel: +44 181 123 456 E-mail: thomas.crown@interwell. net |
Answer the questions:
1. What position does Thomas Crown hunt?
2. Does his education correspond to the position he seeks?
3. What experience does he have?
4. Where did he work in 1998?
5. What did he do in 1985?
6. What was his main duty in Intelel London?
7. What was his main achievement in the sphere of sales?
8. What do Thomas' interests tell about his character?
9. What awards did he have?
10. Can Thomas Crown be called a high caliber staff?
TEXT 2