Деловой английский / Темы / Perfect presentation

Perfect presentation

Definition

Presentation (noun) way of saying/showing [uncountable] - the way in which something is said, offered, shown, or explained to others.

Aims

The aim of any presentation is to communicate (Ej to motivate, to inform, to persuade or to teach) is to help you express your ideas and get others to understand it.

Types of presentation

• press conference: two chief executives tell journalists why their companies have merged.

• briefing: a senior officer gives information to other officers about a police operation they are about to undertake.

• demonstration: the head of research and development tells non-technical colleagues about a new machine.

• product launch: a car company announces a new model.

• lecture: a university professor communicates information about economics to 300 students.

• talk: a member of a stamp-collecting club tells other members about 19th century British stamps.

• seminar: a financial adviser gives advice about investments to eight people.

• workshop: a yoga expert tells people how to improve their breathing techniques and gets them to practise.

Preparing for presentation

Stand-up presentation (one person talking to an audience):

1. Find out about the audience: how many people there will be, who they are, why they will be there, and how much they know about the subject.

2. Find out about the venue and the facilities: the room, the seating plan, the equipment, etc.

3. Plan the content and structure, but don't write the complete text of the presentation.

4. Write notes on sheets of paper, not on cards.

5. Try to memorize the first five sentences of your talk.

6. Prepare visual aids: pictures, diagrams, etc.

7. Rehearse your presentation (practise it so that it becomes very familiar) with friends or colleagues

Recommendations for giving effective presentation

1. Choose visuals to support the presentation

2. Have a simple, clear structure.

3. Show enthusiasm

4. Use PowerPoint

5. Making informal presentations

6. Consider the audience

7. Dealing with nerves

Introduction of presentation

The introduction is a very important - perhaps the most important - part of your presentation. This is the first impression that your audience have of you. You should concentrate on getting your introduction right. You should use the introduction to:

• welcome your audience

• introduce your subject

• outline the structure of your presentation

• give instructions about questions

The following table shows examples of language for each of these functions. You may need to modify the language as appropriate.

Function	Possible language
1 Welcoming your audience	Good morning, ladies and gentlemen Good afternoon, everybody
2 Introducing your subject	I am going to talk today about... The purpose of my presentation is to introduce our new range of...
3 Outlining your structure	To start with I'll describe the progress made this year. Then I'll mention some of the problems we've encountered and how we overcame them. After that I'll consider the possibilities for further growth next year. Finally, I'll summarize my presentation (before concluding with some recommendations).
4 Giving instructions about questions	Do feel free to interrupt me if you have any questions. I'll try to answer all of your questions after the presentation. I plan to keep some time for questions after the presentation.

Visuals

1. To write clearly

2. Don’t stand in front of desk. Position the screen for every can seat. In the corner work best.

3. Don’t use detailed info.

4. Don’t turn your back to the audience.

5. Choose your media carefully.

Advantages and warning of use visuals

Warnings

1. They must literally support what the speaker says and not simply replace the spoken information

2. It is also not enough to just read text from a visual aid.

Advantages

1. More memorable

2. Can show information which is not easily expressed in words

3. They can highlight information

4. They cause the audience to employ another sense to receive information

5. They bring variety

6. Increase the audience's attention.

7. They save time

8. They clarify complex information.

Timing

1. Start on time. Don't wait for latecomers.

2. Plan how long you're going to spend on each point and keep to these timings

3. Don't spend too long on something.

4. Don't talk about things that have nothing to do with the subject.

5. Finish on time.

Voice

1. Project your voice tо the back of the room, but don't shout. Don't ask if people at the back can hear.

2. Use a microphone if you need one. Don't hold it too close to your mouth.

3. Whether using a microphone or not, speak in a natural tone of voice. Don't speak in a monotone.

Gain the audience's attention

• telling an anecdote

• mentioning a really surprising fact or statistic.

• stating a problem.

• asking a questions.

Key phrases for middle of presentation

To begin, let's look… Of course… I'm digressing: let's get back to… Let's move on… As you can see… Time is moving on, so let's turn to the third area…

Для начала взкляните на … Конечно … Я отвлёкся, вернёмся к … Перейдём к … Как вы могли заметить … Время подходит к концу, перейдём к третьему этапу …

Key phrases for end of presentation

Right that ends of my talk There two conclusions/recomendations What we need is I think we have to That concludes my talk Right now any questions or comments

Это конец моей темы Сущуствуют два заключения/рекомендации Что нам нужно … Я думаю мы должны … Это подводит к концу мою тему Ок, ваши вопросы или комментарии

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