
- •Содержание
- •Unit I Text I. Foreign economic activities of ukraine
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar
- •Text II. World trade organization
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Reаding and speaking
- •Brainstorming
- •Grammar
- •Text III. The history of the wto
- •Vocabulary notes
- •Text IV. The wto agreemrnts
- •Intellectual property.
- •Brainstorming Session: Discus the Topical Questions
- •Unit II Text I. Business and investment opportunities in ukraine
- •Vocabulary notes
- •Case study Background information
- •Problem
- •Brainstorming Session
- •Text II. Ukraine’s business climate today
- •Vocabulary notes
- •Case study
- •Background information
- •Problem
- •Comprehension and Discussion Questions
- •Text III. Foreign trade policy of ukraine
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit III Text I. Between market economy and democracy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. The rise of the market dictatorship
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. The crash of western civilization: the limits of the market and democracy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. The death of the job
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Unit IV Text I. A New Economy for a New Century
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task
- •Text II. The Shape of a New World Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar Task
- •Text III. Redefining Progress in Global Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Globalization of world economy
- •Vocabulary notes
- •Case study
- •Background information
- •Problem
- •Brainstorming Session
- •Text V. International Digital Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Unit V Text I. International trade and international business
- •International business must decide:
- •International business:
- •Vocabulary notes
- •Comprehension and discussion questions:
- •Text II. World Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. The History of World Trade
- •Text IV. Balance of Trade
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit VI Text I. Capital Investments
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Make up English-Russian pairs choosing the suitable equivalents.
- •Make up Russian-English pairs.
- •Text II. The imf and the world bank
- •International Bank for Reconstruction and Development
- •Case study
- •Background information
- •Problem
- •Brainstorming session
- •Text III. The gold standard
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. The dollar purchasing power
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. International monetary system
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Word study
- •Grammar
- •Text III. Banking
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Retail banking on the internet
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text V. London’s role as a financial Centre
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text VI. Case study
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Make up English-Russian pairs choosing the suitable equivalents.
- •Make up Russian-English pairs.
- •Unit VIII Text I. Accounting information and the capital flows
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar
- •Text II. Creating economic systems in the global marketplace
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. The fall of big business
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Lower sales and marketing costs on the internet
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text V. Business and the environment: less is more – manufacturers are trying to cut their use of packaging materials
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit IX Text I. Support for Economic and Political Freedom
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. Intellectual Property Historical Roots of the Problem
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. The protection of intellectual property
- •Vocabulary notes
- •Text IV. Product safety and product liability
- •Vocabulary notes
- •Scanning reading
- •Text V. Contrct law
- •Problem
- •Unit X Text I. History of the European Union
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. The european union and its institution
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. European initiative for democracy and human rights
- •Text IV. Political and Economic Relations
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XI Text I. International involvement in business
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Vocabulary notes
- •Text II. Six ways of entering a foreign market
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. International law and business
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Abstract
- •Check yourself:
- •Vocabulary notes
- •Check yourself:
- •Brainstorming
- •Vocabulary notes
- •Grammar
- •Unit XII Text I. Transportation as Factor of Economic Development
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. Transport and Environment
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. Modern System of Communication
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Make up English-Russian pairs choosing the suitable equivalents.
- •Make up Russian-English pairs.
- •Text IV. The us Transportation
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XIII Text I. Testing the market-finding out
- •Where to find information and advice
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text II. Factors to be Considered Before Deciding to Export
- •How will existing resources be affected?
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. Export and import operations
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Typical international trade transaction
- •Comprehension and Discussion Questions
- •Text IV. Export as an important part of foreign trade
- •Unit XIV Text I. Opening up export markets
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Arranging business visits
- •Channels of communication
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task
- •Text II. The choice of countries for exporting
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. Payment for export services
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XV Text I. Export and methods of payment
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar Task:
- •Text II. Payment in advance
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. The documentary letter of credit
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Contract of sale
- •Vocabulary notes
- •Text V. Documentary Collection
- •Vocabulary notes
- •Text VI. Open Account
- •Vocabulary notes
- •Unit XVI Text I. Education and economics
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. Education and employment
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. Education as an economic asset
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text IV. Vocational Training in America and Europe
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XVII strategies in managing the staff Text I. What are the keys to successful problem solving?
- •Vocabulary notes
- •Text II. Situational leadership as the key to effectively managing people
- •Vocabulary notes
- •Text III. Business structure, staff of the enterprise
- •Vocabulary notes
- •Text IV. Application for work, study
- •Vocabulary notes
- •British Chevening Scholarship aplication form
- •Unit XVIII Business Resume and business interview Text I. What is it right resume?
- •Vocabulary notes
- •Text II. Business letter, fax message
- •Vocabulary notes
- •Your own letter of inquiry to the best hotel in the city;
- •Book seats on a plane.
- •Text III. Business interview
- •Vocabulary notes
- •Unit XIX Text I. Language and culture in business relations
- •Vocabulary notes
- •Text II. Business etiquette in ukraine
- •Etiquette
- •Text III. Good manners. How not to behave badly abroad (by norman ramshaw)
- •Supplement Documents samples sample letter of credit/1 (See Instructions on Page 2)
- •Instructions for letter of credit issued for deip bid
- •Certificate of origin
- •Contract For purchase and sale
- •Preamble
- •Subject of the contract
- •Requirement to the goods
- •Basic delivery terms and conditions
- •Price and total sum of the contract
- •Terms of payment
- •Acceptance terms and conditions
- •Container. Paking and markind
- •Force-majeure
- •Sanctions and reclamations
- •Arbitration
- •Other provision
- •Final provision
- •Legal addresses and bank requisites of the parties
- •Power of attorney
- •Доверенность
- •Assignment deed
- •Передаточный акт
- •Abbreviations
- •Литература
Vocabulary notes
remunerative [ri'mju:nərətiv] – выгодный, доходный
to be on the dole – получать пособие по безработице
lower high school – младшие классы средней школы
economic downturn (upturn) – экономический спад (подъём)
drop-out – исключенный (из школы)
earnings ladder – шкала роста зарплат
remunerative – хорошо оплачиваемый
maturity – зрелые годы
а rung – ступенька (вверх по лестнице)
to hold up economic growth – сдерживать экономический рост
mismatch – несоответствие
a trend – направления, тенденция
to churn out – производить, выпускать что-либо в большом количестве
to soar – стремительно повышать(ся)
the Humanities – гуманитарные науки
Comprehension and Discussion Questions
Is education a highly remunerative investment in the employment programmes?
Can we consider education a highly remunerative investment in the terms of real incomes?
What are the future prospects of educational success in youth?
Can a shortage of skilled workers hold up economic growth?
What do you understand by a mismatch between the skills offered by the people and the skills needed by industry?
What is a prospective demand for skilled workers?
Can the skills deficit have a negative effect on the economic upturn?
Practical Task:
Read through text II, write out the left Substantive Attributes (clusters) and translate the sentences into Russian.
Text III. Education as an economic asset
Why has education become such an economic asset in rich countries? Why are skills shortages mounting at a time of rapidly rising unemployment? The question can be answered in just two words: globalization and automation. Globalization means that many low-value-adding jobs are exported to poorer and cheaper countries. Automation means that jobs that stay in rich countries are increasingly done by machines rather than men. Having made its first impact in manufacturing, automation is now affecting the service industries, with some excellent results (cash point, for example).
There is nothing new in the triumph of brain over brawn. The richer countries have long found that ever larger proportions of their populations are employed in jobs that require mental power rather than muscle power. For more than a century, relentless technical innovation and sustained economic expansion have been creating new and cleverer jobs and thus increasing the demand for better educated workers. At the same time, the rise in real incomes and the spreading of wealth has increased the demand for more sophisticated products and services. Prosperous people employ more people to look after their money and pander to their whims.
The shift towards smarter jobs seems to have accelerated in the past decade, mainly because of a kick from information technology (IT). A decade ago some people worried that IT might, in effect, make the workforce stupid: the machines would do the thinking, the workers would simply watch and wonder. In fact, the opposite has happened. Information technology has not only increased the demand for scientists and engineers, who invent and upgrade the machines, and for managers and supervisors, who put them to work. It has also put a premium on competence for everybody. You need intelligent workers to get the most out of intelligent machines.
For the past 90 years, most factories have employed a system of mass production – dubbed Taylorism, after the man who invented it, or Fordism, after the man who perfected it. This is based on two simple principles: the division of labour (separate complex tasks into their simplest components) and managerial omnipotence (allow the managers to make strategic decisions and expect the workers to do as they are told). This system has little use for popular education, since it reduces workers to little more than cogs in a great industrial machine.
The problem with Fordist firms is that they are too simple to exploit sophisticated technologies, too uniform to generate variety and too inflexible to respond to rapidly changing demands.