- •Т.В. Барамикова, л.П. Ільєнко, к.Б. Кугай, а.В. Спіжова, н.В. Зимнікова, а.М. Ткаленко
- •Передмова
- •Unit 1 history of arts Part I
- •I Listen and remember the following words:
- •III Read and translate the following text: History of Arts
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Renaissance
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Questions for discussion:
- •VI Render the text in brief in a written form.
- •VII Practise reading the dialogue with your partner.
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text. Decide if the statements are true or false:
- •Review assignments
- •Unit 2 history of arts Part II
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Baroque and Rococo
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •The History of Arts. Brief Overview
- •VII Practice reading the dialogue with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •Review assignments
- •III Match the definitions:
- •Unit 3 fashion history part I
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: First Steps in Fashion
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: World War I and after the War
- •VII Practise reading the dialogue with your partner.
- •Review assignments
- •Unit 4 fasion history part II
- •II Read and remember the following phrases:
- •III Read and translate the following text: Fashion Evolution
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Charles Frederick Worth Industrializes Fashion
- •VII Practise reading dialogues with your partner.
- •Review assingnments
- •Unit 5 design elements
- •I Listen and remember the following words:
- •Design Elements
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Design Principles
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •Review assignments
- •III Match the definitions:
- •Unit 6 costume design
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: The Work of a Designer
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main ideaof it: The World Famous Designers
- •Review assignments
- •Unit 7 theatrical costume
- •I Listen and learn the following words:
- •II Read and learn the following phrases:
- •III Read and translate the following text: Theatrical Costume
- •IV Answer the questions:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Dance Costume
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Questions for discussion:
- •VI Render the text in brief in a written form.
- •VII Practise reading the dialogue with your partner.
- •Review assignments
- •III Match the words in the left column with their definitions:
- •Unit 8 scenic design
- •I Listen and learn the following words:
- •II Read and learn the following phrases:
- •III Read and translate the following text: Scenic Design
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Scenic Makeup
- •Review assignments
- •III Match the words in the left column with their definitions:
- •Interior design
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: The Home of Ideas
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Colour in Your Home
- •VII Practice reading the dialogues with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text. Decide if the statements are true or false:
- •Review assignments
- •Unit 10 textiles in the interior
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Creative Interiors
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Textile Items
- •VII Practise reading the dialogue with your partner.
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key-words and expressions from the unit.
- •I Mind the following words and word-combinations
- •Review assignments
- •Unit 11 floral design
- •I Read and remember the words and their translation:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Floral Art
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: Flower Symbolism
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •Review assignments
- •Unit 12 modern hairdressing procedures
- •I Listen and remember the following words:
- •II Read and learn the following phrases:
- •III Read and translate the following text: Modern Hairdressing Procedures
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The Art of Hairdressing
- •III Listen to the text again and be ready to answer the questions:
- •Review assignments
- •I Revise the vocabulary minimum of Unit 11 to be checked up.
- •II Match the words(word combinations):
- •III Match the words in the left column with their definitions:
- •II Read and remember the following phrases:
- •III Read and translate the following text: The Art of Graphic Design
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Raymond Loewy. The Father of Industrial Design
- •Review assignments
- •Unit 14 web design
- •I Read and remember the words and their translation:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Principles and Elements of Web Design
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: The Importance of Colour
- •VII Practise reading the dialogue with your partner:
- •Review assignments
- •Unit 15 photo & video design
- •I Read and remember the words and their translation:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Photo Design
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it:
- •Video Design
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text and decide if the statements are true or false:
- •Review assignments
- •Unit 16 corporate identity
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Corporate Identity
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The History of Logo Design
- •VII Practice reading the dialogue with your partner:
- •III Listen to the text again and be ready to answer the questions:
- •Review assignments
- •I Revise the vocabulary minimum of Unit 15 to be checked up.
- •II Match the words and word-combinations:
- •III Match the definitions:
- •Texts for additional reading the origins of costume
- •1. Read the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •Prehistoric costume
- •Textiles
- •The sources of inspiration
- •The great masters of fashion
- •Textiles and materials in the fashion industry
- •3. Make up a plan of the text in the form of questions.
- •4. Answer the following questions :
- •5. Translate the last paragraph of the text in a written form.
- •Interior design. Style selection
- •1. Read and translate the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •Light in colour
- •Colour in your home
- •Accessories
- •Selecting accessories
- •Harmony
- •Advertisements
- •Graphic designer
- •Commercial photography
- •Colour photography
- •Hair style
- •Cosmetics
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •4. Speak about cosmetics.
- •5. Discuss the content of the text in the form of a dialogue. English-Ukrainian dictionary
- •Українсько-Англійський словник
- •Glossary
- •Список використаної літератури
Advertisements
1. Read and translate the text. What is the main idea of the text?
2. Find unknown terms and words in the text and give their translations?
Nobody knows who made the first advertisement. Perhaps it was a potter, thousands of years ago, who identified his pots with a distinguishing trademark.
Today advertising is a phenomenon of tremendous magnitude. Creating effective advertising is a long process in which many experts participate. The first step is getting needed facts through research. Marketing research seeks specific facts about potential consumers and about appropriateness of the possible advertising mediums (newspapers, magazines, radio, television, etc.). Some of the questions to be answered are: Who uses this product and why? How does the product come to the attention of the consumer and how does it get into his hands? What factors, positive and negative, determine a person’s choice? Although no one will ever have all the answers in final form, marketing research helps advertisers to gear their advertisements to the potential consumer.
Psychological research is concerned with the general and specific human reactions to varied kinds of display and copy. It has given advertising experts such findings as these: size increases attention approximately by the square root of the space used (for example, if the attention value of a full page is 100 percent, that of a half page is about 71 percent and of a quarter page about 50 percent). Position is important: the first and last pages of periodicals get most attention, right-hand pages are preferable to left-hand; if less than one page is used, the outer column captures more attention than the inner (interior) and the top more than the bottom. Contrast, unexpectedness are almost always worth while for a time, at least, but they may not be held up under repetition. Colour catches the eye, and this is a very fundamental point. It should centre the readers thoughts and feelings on the product, service, or idea for which the advertisement was created. It fails if it merely attracts attention to itself.
The second step is planning the advertisement, whether a single one or an entire advertising campaign. A theme or an idea, in both text and illustration, is developed from the research results and out of the advertising experts' imagination and ingenuity. Anything that is external or inapplicable, or that divert interest from the basic idea weakens an advertisement just as it would weaken a painting, statue, or building. It is somewhat easier, though, to weed out the unnecessary in advertising than in most other art expressions because the aim is single and simple to sell. To succeed it must capture attention, arouse and hold interest, make a lasting impression and lead to the action seemed desirable by the man.
The final step is checking the effectiveness of the advertising, which amounts to a type of marketing and psychological research.
3. Answer the following questions:
1. What can you say about the history of advertising?
2. What does advertising represent today?
4. Discuss the first step in creating effective advertising for getting needed facts through research.
5. Consider the second step in planning the advertisement.
6. Discuss the final step.