- •Т.В. Барамикова, л.П. Ільєнко, к.Б. Кугай, а.В. Спіжова, н.В. Зимнікова, а.М. Ткаленко
- •Передмова
- •Unit 1 history of arts Part I
- •I Listen and remember the following words:
- •III Read and translate the following text: History of Arts
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Renaissance
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Questions for discussion:
- •VI Render the text in brief in a written form.
- •VII Practise reading the dialogue with your partner.
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text. Decide if the statements are true or false:
- •Review assignments
- •Unit 2 history of arts Part II
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Baroque and Rococo
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •The History of Arts. Brief Overview
- •VII Practice reading the dialogue with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •Review assignments
- •III Match the definitions:
- •Unit 3 fashion history part I
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: First Steps in Fashion
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: World War I and after the War
- •VII Practise reading the dialogue with your partner.
- •Review assignments
- •Unit 4 fasion history part II
- •II Read and remember the following phrases:
- •III Read and translate the following text: Fashion Evolution
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Charles Frederick Worth Industrializes Fashion
- •VII Practise reading dialogues with your partner.
- •Review assingnments
- •Unit 5 design elements
- •I Listen and remember the following words:
- •Design Elements
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Design Principles
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •Review assignments
- •III Match the definitions:
- •Unit 6 costume design
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: The Work of a Designer
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main ideaof it: The World Famous Designers
- •Review assignments
- •Unit 7 theatrical costume
- •I Listen and learn the following words:
- •II Read and learn the following phrases:
- •III Read and translate the following text: Theatrical Costume
- •IV Answer the questions:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Dance Costume
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Questions for discussion:
- •VI Render the text in brief in a written form.
- •VII Practise reading the dialogue with your partner.
- •Review assignments
- •III Match the words in the left column with their definitions:
- •Unit 8 scenic design
- •I Listen and learn the following words:
- •II Read and learn the following phrases:
- •III Read and translate the following text: Scenic Design
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Scenic Makeup
- •Review assignments
- •III Match the words in the left column with their definitions:
- •Interior design
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: The Home of Ideas
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Colour in Your Home
- •VII Practice reading the dialogues with your partner:
- •VIII Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text. Decide if the statements are true or false:
- •Review assignments
- •Unit 10 textiles in the interior
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Creative Interiors
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Textile Items
- •VII Practise reading the dialogue with your partner.
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key-words and expressions from the unit.
- •I Mind the following words and word-combinations
- •Review assignments
- •Unit 11 floral design
- •I Read and remember the words and their translation:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Floral Art
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: Flower Symbolism
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •Review assignments
- •Unit 12 modern hairdressing procedures
- •I Listen and remember the following words:
- •II Read and learn the following phrases:
- •III Read and translate the following text: Modern Hairdressing Procedures
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The Art of Hairdressing
- •III Listen to the text again and be ready to answer the questions:
- •Review assignments
- •I Revise the vocabulary minimum of Unit 11 to be checked up.
- •II Match the words(word combinations):
- •III Match the words in the left column with their definitions:
- •II Read and remember the following phrases:
- •III Read and translate the following text: The Art of Graphic Design
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Raymond Loewy. The Father of Industrial Design
- •Review assignments
- •Unit 14 web design
- •I Read and remember the words and their translation:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Principles and Elements of Web Design
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: The Importance of Colour
- •VII Practise reading the dialogue with your partner:
- •Review assignments
- •Unit 15 photo & video design
- •I Read and remember the words and their translation:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Photo Design
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it:
- •Video Design
- •VII Practise reading the dialogue with your partner:
- •VIII Give the main idea of the dialogue in your own words.
- •IX Make up your own dialogues using the key words and expressions from the unit.
- •I Mind the following words and word-combinations:
- •II Listen to the text and decide if the statements are true or false:
- •Review assignments
- •Unit 16 corporate identity
- •I Listen and remember the following words:
- •II Read and remember the following phrases:
- •III Read and translate the following text: Corporate Identity
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The History of Logo Design
- •VII Practice reading the dialogue with your partner:
- •III Listen to the text again and be ready to answer the questions:
- •Review assignments
- •I Revise the vocabulary minimum of Unit 15 to be checked up.
- •II Match the words and word-combinations:
- •III Match the definitions:
- •Texts for additional reading the origins of costume
- •1. Read the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •Prehistoric costume
- •Textiles
- •The sources of inspiration
- •The great masters of fashion
- •Textiles and materials in the fashion industry
- •3. Make up a plan of the text in the form of questions.
- •4. Answer the following questions :
- •5. Translate the last paragraph of the text in a written form.
- •Interior design. Style selection
- •1. Read and translate the text. What is the main idea of the text?
- •2. Find unknown terms and words in the text and give their translations?
- •Light in colour
- •Colour in your home
- •Accessories
- •Selecting accessories
- •Harmony
- •Advertisements
- •Graphic designer
- •Commercial photography
- •Colour photography
- •Hair style
- •Cosmetics
- •3. Make up a plan of the text in the form of questions and ask your groupmates to find answers in the text.
- •4. Speak about cosmetics.
- •5. Discuss the content of the text in the form of a dialogue. English-Ukrainian dictionary
- •Українсько-Англійський словник
- •Glossary
- •Список використаної літератури
IV Answer the questions:
1. What is corporate identity?
2. What does corporate identity manifest itself in?
3. What are the fundamental variables in the process for managing corporate identity?
4. Does a company focus on providing uniform communications?
5. What do consumers actually base their buying habits on?
6. Why are only a few of the thousands of ideograms recognized without name?
V Complete the sentences with the words from the text:
1. The fundamental variables in the process for managing corporate identity are, … , and corporate reputation .
2. Corporate behavior and ethics are a crucial component of … .
3. … include things like advertisements, press releases, news features, and phone service.
4. Corporate identity allows customers, suppliers and staff to … and clearly describe the organization.
5. Usually, a company focuses on providing … which present the corporation in a positive light.
6. Corporate identity manifests itself in a corporate title, … , and supporting devices.
VI Find the English equivalents to the words:
знак, гамма кольору, розвиватися, корпоративний стиль, не зважаючи на розмір, забезпечити, відображати організацію, послідовний, корпоративний зв’язок, керування корпоративним стилем, реклама, ключовий компонент
VII Make up sentences with the terms:
management evolve, specific image, key publics, managing corporate identity, advertisement, logotype, ideograms, trademark
VIII Give definitions to the words:
fundamental variables, unique and individual personality, recognize, communication, clearly describe, merchandise
IX Translate the sentences into English:
1 Корпоративний стиль може бути як простим так і гамою кольору або назвою чи зображенням.
2. Кожна організація, незалежно від її розміру, має фірмовий корпоративний стиль, який може бути офіційним і неофіційним.
3. Корпоративний стиль, корпоративний зв’язок, корпоративний імідж та репутація є індивідуальною особливістю компанії, що відрізняє її від інших.
4. Зазвичай фірма зосереджується на здійсненні єдиної комунікаційної політики, яка представляе її в позитивному світі.
5. Сьогодні існує багато корпорацій, послуг, продуктів та інших економічних одиниць, які використовують ідеограму, емблему або їх комбінацію, як фірмовий знак.
X Speak on the topic using the following words and word-combinations:
colour scheme, news features, company focuses, encourage consumers, press releases, logo, organization goals , emphasize the name, corporate identity manifests, ideograms, recognize, logotype, trademark, advertisement.
TEXT B
I Read and remember:
1. intertwine переплітати(ся)
2. bear нести, мати (знаки)
3. colophons емблема видавництва, типографії на підручнику
4. to be aware of бути обізнаним, усвідомлювати
5. legibility чіткість, розбірливість (почерку, шрифту)
6. hygiene гігієна
7. subdued tone приглушений відтінок
8. saturation насичення