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VII Practise reading the dialogue with your partner.

1)

A. You work for AdCam, a famous advertising agency based in the U.K. Could you give me ideas for the following advertising campaigns?

B. Firstly, I’d like to speak about a chain of fashion boutiques. The boutiques are located in the central part of the city, they specialize in designer clothes.

A. Will they offer a wide range of Ukrainian brands?

B. Sure, our goal is to improve sales and attract new customers. But the main point I’ll be talking about is a new chain of clothes shops for people with low income. The shops are located in residential areas.

A. And what do you know about a new packaging material?

B. The material is eco-friendly. It is a bit more expensive than polyethylene.

A. What is it made of?

B. It is made of a mixture of cotton, acrylic and polyester.

A. Fine, thank you very much for your attention and your time.

B. Please, don’t worry! Everything will be all right.

VIII Give the main idea of the dialogue in your own words.

IX Make up your own dialogues using the key-words and expressions from the unit.

TEXT C

I Mind the following words:

1. city-state місто-держава

2. craftsman майстер

3. to enrich збагачувати

4. luxurious розкішний

5. merchant купець

II Listen to the text. Decide if the statements are true or false:

1. Linen production in England was very important and allowed for creation of rich fabrics.

2. Powerful European kingdoms had a great impact on fashion.

3. Tailors of that time were not so skilled as they are now.

4. The monarchs were the only persons who could afford rich fabrics.

5. One of the ways displaying the power of kings and queens was clothing.

III Listen to the text again and be ready to answer the questions:

1. What role did the textile industry play in the sphere of fashion?

2. How did monarchs treat fashion?

Review assignments

I Revise the vocabulary minimum of Unit 2 to be checked up.

II Match the words:

  1. розкішний a tailor

  2. пряжка b shawl

  3. кравець c trendsetter

  4. хрестовий похід d sewing

  5. шаль e increase

  6. законодавець моди f significant

  7. пошиття g trade

  8. збільшувати h luxurious

  9. значний i buckle

  10. торгівля j crusade

III Match the words in the left column with their definitions:

  1. clothes a. a sewing line joining two pieces of a material

  2. substitute b. a material made of wool, cotton, etc. used for making garments

  3. creative c. things to wear on the body

  4. seam d. producing original ideas

  5. cloth e. use something instead of another thing

Unit 4 fasion history part II

TEXT A

I Listen and remember the following words:

1. dressmaker швачка

2. to reflect відображати

3. to simplify спрощувати

4. introduction впровадження

5. silhouette силует

6. impact вплив

7. pattern викрійка, лекало

8. to allow for брати до уваги

9. mass-produced серійного (масового) виробництва

10. ready-to-wear готовий (одяг)

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