45. Compare and contrast the information from texTs a and b. Complete the form about reasons and consequences of downshifting.

TEXT A

TEXT B

Motives

conscious choice to leave materialism behind and move on to more sustainable living, moving from a lifestyle based on consumerism and a relatively high income towards one of reduced income and expenditure in order to spend more time on other pursuits

Contentment

Finance

Local community and communication

Social life

Children in new environment

Traffic in a new place of residence

Topic

Main Idea

Major Details

Irrespective of the reasons (redundancy or escape from stresses of consumer society) downshifters tend to make a free and conscious choice of reduced income and expenditure in order to spend more time on other pursuits seeking more autonomous and fulfilling life mostly in rural areas.

Text A is a clear illustration of the positive outcome of a dramatic life swap. The downshifters described are contented with the freedom from cut-throat competition. They are enjoying their new life deriving genuine pleasure out of safer environment and active business or community life. Their statements confirm newly acquired peace of mind and optimism about their own as well as their children’s future.

In contrast Text 2’s attention is on the potential for difficulties following a major life swap. Here the downshifters are disenchanted with the loss of status both social and financial one. Many are not ready to cope with the challenges of self-employment. Another source of dissatisfaction is either hostility of the neighbourhood or complete disconnection from society. Some downshifters claim that their children dragged unwillingly from schools and unlikely to settle happily in the new environment are yet another concern.

Conclusion

49. Look up synonyms and synonymous expressions to the underlined words in the dictionary. Give Russian equivalents to the words and word combinations. Translate the sentences into Russian.

50. Translate into English. Make use of different grammar and vocabulary structures while translating. Pay attention to a variety of Russian equivalents used to render the idea of the sentence.

promote, promotion

1. After working for the company for a year, he was promoted to head of marketing. 2. A newly opened restaurant in this neighborhood is dedicated to promoting rural, traditional home cooking. 3. A new health-oriented project claims to promote the idea of “life-enhancing” treatment. 4. Some leaders have been concerned with promoting themselves, not the public welfare. 5. The author was signing copies of his new book as part of the publisher’s promotion campaign.

1. Если вы успешно пройдете этот тест, то вы наверняка получите повышение по службе. 2. Подразумевалось, что евро, принятый в 1999 г., будет способствовать процветанию и политическому единству. 3. В своей книге автор развивает идею о том, что эпоха путешествий закончена. 4. Он надеется, что появится возможность раскрутить себя и свою группу через СМИ. 5. Как часть рекламной кампании, авторов книги пригласили на популярное телешоу. 6. Их шансы попасть в Высшую Лигу невелики.

balance (n), balance (v), balanced

1. This fruit is juicy and tender, with the perfect balance of sweet and sour. 2. Eating seasonally is one way to keep the body in balance. 3. When choosing where to study one may need to consider factors that will tip the balance in favour of a particular university. 4.

When dealing with his staff, he somehow managed to strike a balance between being sympathetic and businesslike. 5. No government so far has been able to balance the number of jobs available with the number of people out of work. 6. One of the challenges for a young family is to balance a family budget. 7. The ‘Economist’ gave a reasonably balanced report on the crisis.

1. Его сдержанность идеально дополняет ее общительную натуру. 2. Я ем все, но в разумных пределах, и слежу за тем, чтобы продукты сочетались друг с другом. 3. Малейшее вмешательство в дела этой страны может изменить соотношение сил в пользу повстанцев. 4. Многим студентам приходится сочетать работу с учебой. 5. Имея семью и пытаясь уделять равное внимание дому и работе, очень сложно найти время на развлечения. 6. У него очень напряженная жизнь. Даже не знаю, как он со всем справляется. 7. Любой журналист нашего издания старается быть объективным и представлять различные точки зрения.

HANDLE (V), HANDLE (N)

1. Most guests were disappointed in how a luncheon was handled. 2. In this video, we outline how to handle a job interview. 3. She was fined for failing to handle customers’ complaints properly. 4. Alistair has had such a remarkable and swift career trajectory, he is to handle the company’s accounts. 5. He did his son’s babysitting, content to let his wife handle the couple’s business affairs. 6. One consequence of the recession appears to be a shift in the way 18- to 34-year-olds handle money. 7. As a professional linguist I always assumed I had a good handle on regional differences in the way people talk.

1.Сейчас он вспоминает, как 20 лет назад его семья восприняла сообщение о его болезни. 2. Он мастер улаживать скандалы и мог бы давать уроки мастерства. 3. Весь персонал обучен находить подход к «трудным» клиентам. 4. Этот отдел занимается оформлением иммиграционных и таможенных бумаг. 5. Компьютеры нового поколения могут обрабатывать огромное количество информации. 6. Его продвинули по службе, теперь он начальник отдела кадров. 7. Нэнси – отличный психолог, который хорошо разбирается в вопросах семьи.

SET

1. A special committee has been set up last century to conduct an investigation into the activities of this company. 2. Today Prime Minister has set out plans to punish companies who aggressively target their advertising at children. 3. Over the past 20 years the Dahl family has quietly set something of a standard for charitable giving. 4. She set about accomplishing the task with energy and optimism. 5. The string of positive results is sure to set their fans dreaming of a first title at the championship. 6. This film company has now set aside £250,000 for movies with that same ethical message. 7. The chief executive of Guinness has set his mind on acquiring a global drinks company.

1. Этот журнал был создан для освещения политических и экономических вопросов. 2. Лидер партии обнародовал планы по реформированию партии. 3. Это соглашение может служить образцом для последующих договоренностей между двумя странами. 4. Они начали основательно менять политику партии в вопросах работы со СМИ. 5. Таинственные ночные звонки, конечно же, заставили нас волноваться. 6. Вы отложили какую-то сумму на образование ваших детей? 7. Мы решительно настроены на победу в этом чемпионате.