Unit 10 Business organization. Small and Middle Business Enterprises.

Pre-reading tasks:

Doing small business abroad Calculating profits

• What do you know about small business?

• What types of business are usually small or middle-sized?

• How many people are usually engaged in it?

• Would you like to start your own business?

• Comment on the following quotations:

“Turn your customers into cash by treating them right”.

Anonymous author

“Always live within your income, even if you have to borrow money to do so”

Josh Billings

Vocabulary notes

6. Read the definitions of the following economic concepts, remember them and try to use in your speech.

To launch a new business – to start a new business

Life style business – small business intended to provide the owner with a comfortable life

High growth venture – small business intended to achieve rapid growth and high profits on investment

Deal in something – to buy and sell

Uncertainty – a nervous feeling you have because you think bad things might happen

Resilience – someone’s ability to become healthy, happy or strong again after illness, disappointment or other problem

Challenge – something that needs a lot of skill, energy and determination to deal with or achieve, especially something you have never done before and will enjoy doing, i.e. test, confirmation, defiance, dare, face-off (slang)

Bounce back – to become healthy, happy or successful again after something bad had happened

Outlook – an idea about what a situation will be like in the future; attitude, viewpoint

Vision – then ability to think about and plan for the future, using intelligence and imagination, especially in business and politics

Stick to – to continue to do or use one particular thing and not change it or stop it for any period of time; remain faithful, adhere to

7. Match English and Russian equivalents.

1. independently owned	торговать цветами, торгующий в районе своего проживания
2. dominant	семейный бизнес
3. vital source	внушительный бизнес
4. depending on the industry	рецепт хлеба
5. to run the own firm	характерная черта, особенность
6. comfortable life	покупать и продавать
7. neighbourhood florist	управлять собственной фирмой
8. corner pizza parlour	нацеленный на то, чтобы перерасти …
9. mom & pop operations	отойти назад, отскочить
10. high technology fields	господствующий, доминирующий
11. deal in	пиццерия на углу
12. sizable operations	достойное проживание
13. bread recipe	жизненно важный источник
14. aimed at outgrowing	испытание, задача, вызов
15. comfortable with a degree of financial uncertainty	в зависимости от отрасли промышленности
16. trait	способность быстро восстанавливать духовные и физические силы, неунывание, эластичность
17. resilience	видение, греза, проницательность, зрелище
18. challenge	владеющий самостоятельно
19. bounce back	сферы высоких технологий
20. vision	чувствующие себя уверенно при каких-либо финансовых затруднениях

Read the text and be ready to render it.