Vocabulary Notes

inquiry – запит

reply to inquiry – відповідь на запит

Letter of Credit – акредитив

invoice – рахунок

Bill of Lading – коносамент

Bill of Exchange – трата, переказний вексель

Letter of insurance – страховий поліс

order – замовлення

shipment – відправлення

delivery – доставлення

offer – пропозиція

complaint – рекламація, скарга

indented line – червоний рядок

form – бланк

heading – заголовок

salutation – звернення

subscription – підпис

letterhead – заголовок бланку

recipient – одержувач, адресат

reference – тут: посилання (на автора листа або друкарку)

sender – відправник

to affix signature – ставити підпис

enclosure – додання

Task1. Read text 1 and translate it into Ukrainian.

Task 2. Answer the questions:

1. What kinds of letters does business correspondence include?

2. What are the major elements of a business letter?

3. When is the letterhead used?

4. What does the reference mean in a letter?

5. Where is the address of the recipient written?

6. How should the text of the letter be written?

7. What phrases are used in the salutation of the business letter?

8. What should be written in the subscription of a letter?

9. What may be enclosed in a business letter?

10. How is usually the signature affixed?

11. Where is the date of the letter written?

12. What does the letterhead bear?

Text 2. The Enquiry.

Most letters of enquiry are short and simple, so that many firms have adopted the practice of sending printed enquiry forms, thereby eliminating the need for a letter. But when the object of your enquiry is to obtain a special price for regular orders, or selling right in your area, it requires much more skill than the writing of a routine enquiry.

A first enquiry, i. e. a letter sent to a supplier with whom you have not previously done business, should include:

a) a brief mention of how you obtained your potential supplier's name;

b) some indication of the demand in your area for the goods which the supplier deals in;

c) details of what you would like your prospective supplier send you;

d) a closing sentence to round off the enquiry.

Task 1. Read text 2 and render it.

Task 2.Put questions to the text.

Task 3. Write your own letter of enquiry. Use the example given below.

Enquiry (Example).

Dear Sirs,

In your letter of 23^rd January, this year, you offered us your services in placing our client's advertisements in magazines published in France.

Our clients welcome the opportunity and should be glad to have full information about the magazines in which you intend to place their advertisements. In particular they want to know the readership, circulation and one-time advertising rates.

A prompt reply will be appreciated.

Yours faithfully.

Task 4. Read the letter of a commercial proposal. Translate it into Ukrainian.

Commercial proposals

Dear Sirs,

If you are already aware of the quality of our service, consult our new catalogue now, you will find that our range of products has increased.

Even if you are not yet aware of Sabrel, one or more of our products will almost certainly interest you. In this case, allow us to introduce ourselves:

our suppliers are selected for the quality of their manufacture;

our in - depth knowledge of products makes it possible to help you choose the materials best suited to your requirements;

our daily contacts with manufacturers guarantee that your specific needs are deal with rapidly;

our after-sales service is in a position to act at short notice.

In addition, our New York office is organized so as to locate and supply quickly the goods which are not available in Russia. When you have looked through our catalogue, do not hesitate to ask for further information by using the enclosed reply-card or by calling our office.

Yours faithfully.

Task 5. Write your own Commercial Proposal Letter using the following typical phrases. Typical phrases

1. We have just launched a new product ...

Ми щойно вийшли на ринок з новою продукцією ...

2. We are leading manufacturers for this article ...

Ми є провідні виробники цього товару ...

3. For the last twenty years we have specialized in ...

На протязі останніх двадцяти років ми спеціалізувалися в ...

4. This new item is outstandingly reliable ....

Цей новий товар дуже надійний ...

5. We now offer a more comprehensive service . . .

Зараз ми пропонуємо більший обсяг послуг ...

6. We hope this new range will meet your requirements.

Сподіваємось, що ця нова серія задовольнить ваші потреби ...

7. Our representative will call on you for a free demonstration.

Наш представник відвідає Вас з тим, щоб провести безкоштовний показ.

8. Our latest models are on display at our showrooms.

Наші останні моделі демонструються у виставочних залах.

9. We enclose technical specification and directions for use.

Додаємо технічні специфікації та інструкції по експлуатації.

10. Do not hesitate to place an order with us.

Розміщайте замовлення у нас, не вагайтесь.

11. This new process is more economical and time-saving.

Цей новий процес є більш економічний та потребує менше часу.

12. Further details (particulars) can be request.

Додаткову детальну інформацію можна отримати, приславши запрос.

13. Just dial ... and we will be happy to discuss the matter with you.

Тільки наберіть номер ... і ми будемо раді з'ясувати це питання з Вами|.

14. We will send (mail) you our brochure by return.

Ми направимо (вишлемо) Вам нашу нову брошуру зворотною поштою

15. We will meet your demand.

Ми задовольнимо ваш попит.

16. Test our samples and make a trial order with us.

Перевірте (вивчіть) наші зразки і зробіть у нас пробне замовлення.

17. We can grant a discount.

Ми можемо надати знижку.

18. We launch the new line of the goods.

Ми починаємо виробництво нової лінії товару.

19. We have to bring out....

Ми маємо вийти на ринок з ....