Vocabulary notes

Advertising - реклама, рекламування

Consumer - споживач

Customer - замовник, клієнт, споживач

Direct - operating costs прямі експлуатаційні витрати

Environment - навколишнє середовище

indirect operating costs - постійні (побічні, непрямі) експлуатаційні витрати

intermediary - посередник

macro - макро

make a profit - отримувати прибуток

manufacturer - виробник

market research - маркетингове дослідження

marketing - маркетинг

marketing mix - асортимент товарів як маркетингова стратегія

micro - мікро

objective - мета, ціль

overheads - накладні витрати

storage - складування, зберігання

target market - цільовий ринок

total quality concept - концепція загальної якості

Task 1. Put the words in the right order to form a sentence and insert the missed word choosing it from those given in brackets.

a) customer/manufacturer/to/from/means/goods/the/movement/services / and/of

(Marketing-Management-Placement-Promotion)

b) four/Marketing/be/into/can/main/divided

(sections-elements-types-services)

c) of/the/each/in/them/role/a/plays/vital/the/or/success/of/failure

(business/airline/trends/marketing operation)

d) four/the/combination/The/P's/the/as/known/is/of

(market-marketing-marketing mix-selling)

e) the/macro-environment/micro-environment/the/and/the/is/two/into/divided/sections

(market environment-market- marketing-marketing mix)

Task 2. Answer the questions:

1.What means the movement of goods and services from manufacturer to customer ?

2. What do we call four main elements of marketing ?

3. What is a combination of the four P’s ?

4. What does the macro-environment consist of ?

5. What do direct and indirect operating costs and overheads make ?

Task 3. Fill in the blanks with prepositions.

1. Buying, selling, market research are parts of the complex area … business known as marketing.

2. Marketing can be divided … four main elements.

3. Communication … the product that takes place between buyer and seller is known as promotion.

4. The elements of the marketing mix focus … the customer.

5. The company directs its marketing efforts … this group of potential customers who form the target market.

6. The success of marketing mix depends … the knowledge about consumers and their buying habits.

7. … order to be successful a company must adapt its marketing mix to trends and developments in the market environment.

8. Customer service … the point of sale.

9. Customer service … the airport.

10. Profit … unit of capital invested in business.

Task 4. Match the words with their equivalents.

1. Store a. sphere

2. Advertise b. value

3. Part c. keep

4. Area d. internal environment

5. Movement e. component, element

6. Definition f. aim, objective

7. Profit g. publicize

8. Operation h. air company

9. Customer i. external environment

10. Price j. determination

11.Target k. receive, get

13. Gain l. consumer

14. Macro-environment m. traffic, motion

15. Micro-environment n. functioning

16. Airline o. income, revenue