5. Promotion mix

a) is a formal system for gathering information to learn about specific problems and occurs only periodically.

b) are the various tools firms use to promote (advertising, selling, public relations, publicity, sales promotion, word-of-mouth)

c) is deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.

6. Marketing intelligence

a) is a constant stream of data from many sources, many of them unplanned.

b) is one part of the promotion mix which consists of those marketing activities that stimulate consumer purchasing and dealer interest by means of such things as displays, exhibitions, and contests.

c) is the face-to-face presentation and promotion of products and services plus the searching out prospects and follow-up service.

7. Public relations

a) is a deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.

b) is a kind of promotion, where an organization pays to be associated with a particular event, cause or image.

c) is any information about an individual, a product, or an organization that is distributed to the public through the media, and publicity release describing the new product and how it works and send it to the various media.

8. Corporate communication

a) is promotion in the media in which the advertiser pays an advertising agency to place the ad.

b) is messages which deal with issue management, mergers and acquisitions, litigation etc.

c) is the process of planning, organizing, leading and controlling in organizations engaged in international business.

9. Sponsorship

a) is advertising designed to create an attractive image for an organization.

b) is a kind of advertising which is focused upon targeting consumers based upon database.

c) is a kind of promotion, where an organization pays to be associated with a particular event, cause or image.

10. MC (Marketing Communication)

a) are messages and related media used to communicate with a market.

b) is the term given to all the different activities intended to make and attract a profitable demand for a product.

c) is the process of planning, organizing, leading and controlling in organizations engaged in international business.

11. Above-the-line promotion

a) is the type of promotion which places in leaflets, sponsorship, product placement, and others non-media tools.

b) is a kind of advertising which is focused upon targeting consumers based upon database.

c) is promotion in the media in which the advertiser pays an advertising agency to place the ad.

12. Sales promotion

a) is advertising from manufacturers to other manufacturers.

b) is one part of the promotion mix which consists of those marketing activities that stimulate consumer purchasing and dealer interest by means of such things as displays, exhibitions, and contests.

c) is a constant stream of data from many sources, many of them unplanned.

13. Marcom managers

a) are those who practice advertising, branding, direct marketing, sales, sales promotion and online marketing

b) is a kind of manager who sees all countries as different and as hard to understand.

c) is a kind of manager who recognizes similarities as well as differences among countries. Such managers attempt to draw in the most effective techniques and practices, wherever they originate.

UNIT 3

“Advertising is legalized lying”

H.G.Wells. September 21, (1866 –1946) -

an English novelist, teacher, historian, journalist