- •Передмова
- •Marketing Communication
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing Communication
- •3. Answer the following questions:
- •9. Put questions to the words in italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Modal verbs (can, must, may, to be, to have)
- •12. Choose the correct variant of the modal verb:
- •13. Put in must or can’t into the following sentences:
- •14. Put the verb in brackets in the proper tense form. Read and translate the following sentences:
- •Promotion
- •Promotion
- •Integrate, margin, sales increases, potential customers, promotional tools, above-the-line promotion, personal selling, brand equity
- •Grammar: Appendix #1
- •Modal verbs (need, should, ought to)
- •12. Insert modal verbs “should”, “ought to”, “need”:
- •13. Make up sentences and translate them:
- •14. Complete the sentences using should or ought to and the correct form of the verbs in the box. Translate sentences into Ukrainian:
- •15. Translate the following sentences into Ukrainian. State in what meaning the modal verbs are used:
- •16. Replace the infinitives in brackets by “should”, “need”, “ought to”, “have to” depending on whether you give an advice, permission not to do smth, criticize a past action:
- •17. Comment on the meaning of modal verbs. Translate into English:
- •18. Translate into English:
- •Module Control 1 Units 1 -2
- •5. Promotion mix
- •6. Marketing intelligence
- •7. Public relations
- •Marketing and Advertising
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing and Advertising
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English
- •Grammar: Appendix #2
- •Conditional Mood
- •13. Fill in the blanks with if or when:
- •14. Complete the sentences with the Principal Clause:
- •15. Rewrite the following sentences using unless/ except if instead of if … not:
- •16. Put the verbs in brackets into the correct form:
- •17. Answer the following questions:
- •18. Translate into English:
- •Public Relations
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Public Relations
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Match terms with their definitions:
- •11. Translate into English:
- •Grammar: Appendix #3
- •Infinitive Complexes
- •Module Control 2 Units 3 – 4
- •1. Corporate advertising
- •2. Public relations (pr)
- •3. Marketing
- •4. Publicity
- •Consumer Protection
- •2. Read and translate the text: Consumer Protection
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in italics:
- •11. Translate into English:
- •Grammar: Appendix #5
- •Participle
- •Market structure and Competition: Market Leaders, Challengers and Followers
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Market Structure and Competition: Market Leaders, Challengers and Followers
- •3. Answer the following questions:
- •9. Put questions to the words in the italics:
- •10. Define the following terms on the basis of the text:
- •11. Translate the following sentences into English:
- •Grammar: Appendix #6
- •Module Control 3 Units 5 – 6
- •Is a poor kind of business”.
- •International Marketing
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Marketing
- •3. Answer the following questions:
- •9. Complete the sentences with proper words given below:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Adverbial Clauses of Time, Place, Manner
- •International Management
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Management
- •9. Define the following terms from the text:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7 Adverbial Clauses of Cause, Purpose, Condition
- •Module Control 4 Units 7 – 8
- •Grammar reference
- •Conditional Mood (Умовний спосіб)
- •The Infinitive (Інфінітив)
- •The Infinitive Complexes (Інфінітивні комплекси) The Objective Infinitive Complex (Об’єктний інфінітивний комплекс)
- •The Subjective Infinitive Complex (Суб’єктний інфінітивний комплекс)
- •The Prepositional Infinitive Complex (Прийменниковий інфінітивний комплекс)
- •The Participle (Дієприкметник)
- •Complexes with Participle (Комплекси з дієприкметником) The Objective Participle Complex (Об’єктний дієприкметниковий комплекс)
- •The Subjective Participle Complex (Суб’єктний дієприкметниковий комплекс)
- •The Gerund (Герундій)
- •Adverbial Clauses (Підрядні обставинні речення)
- •Glossary
- •Supplementary reading
- •Corporate Communications
- •Media Strategy
- •The Four Major Promotional Tools
- •Buzz Marketing
- •Advertising and the Marketing Concept
- •How Companies Advertise
- •Advertising on tv and Radio
- •Outdoor Advertising
- •Street Marketing and Sampling
- •Public Relations and Lobbying
- •The Press
- •Customer Need and Behaviour
- •Protectionism and Free Trade
- •International Marketing Strategies
- •The Role of Marketing in the Strategic Planning Process
- •Cross-Cultural Management
- •Logistics Management
The Prepositional Infinitive Complex (Прийменниковий інфінітивний комплекс)
Форма: for + smb (іменник або займенник в об’єктному відмінку) + to do smth
It is time for you to request higher salary.
Функції в реченні:
Функція |
Приклад |
підмет |
For our company to employ you is a good opportunity to increase productivity. |
предикатив |
These documents are for you to correct the mistakes. |
додаток |
We waited for the presentation to start. |
означення |
There is nobody here for him to consult with. |
обставина мети |
We have bought some new equipment for our company to develop. |
обставина наслідку |
It was too late for him to change the order. |
Appendix #5
The Participle (Дієприкметник)
Форма:
Форма дієприкметника |
Перехідні дієслова |
Неперехідні дієслова |
|
Active Voice |
Passive Voice |
Active Voice |
|
Present Participle |
asking |
being asked |
going |
Past Participle |
|
asked |
gone |
Perfect Participle |
having asked |
having been asked |
having gone |
Вживання:
Форма дієприкметника |
Правило |
Приклад |
Present Participle |
1. Дія, одночасна з дією, вираженою дієсловом-присудком; виражає час теперішній, минулий, майбутній. |
Studying at the Institute I try to do my best to become a good specialist. |
|
2.Теперішня дія, незалежно від часу дії дієслова-присудка. |
The employees working in the office left it at 7 o’clock. |
|
3. Факт, істинний завжди. |
The Thames flows through London dividing it into two parts. |
Present Participle Active |
Іменник або займенник, до якого відноситься дієприкметник, позначає суб’єкт дії. |
Packing the goods he marked them. (he – суб’єкт дії) |
Present Participle Passive |
Іменник або займенник, до якого відноситься дієприкметник, позначає об’єкт дії. |
Being packed the goods are delivered to the buyer. (the goods – об’єкт дії) |
Past Participle |
1.Іменник або займенник, до якого відноситься дієприкметник, позначає об’єкт дії. |
We examine the goods sold in the supermarket. (the goods – об’єкт дії) |
|
2.Дія, яка передує дії, вираженій присудком. |
Our students had classes in the renewed laboratory. |
|
3. Дія одночасна з дією дієслова-присудка. |
He is а professor respected by everyone. |
Perfect Participle |
Дія, яка передує дії, вираженій присудком. |
Having met the partners in the airport, we felt much better. |
Функції в реченні:
Функція |
Приклад |
Означення |
A shivering man entered the room. |
Обставина |
Entering the office, the general manager asked for a cup of coffee. |
частина складеного дієслівного присудка (всі форми Passive Voice та Perfect Tenses) |
When the manager phoned us, everything was finished. |