- •Передмова
- •Marketing Communication
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing Communication
- •3. Answer the following questions:
- •9. Put questions to the words in italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Modal verbs (can, must, may, to be, to have)
- •12. Choose the correct variant of the modal verb:
- •13. Put in must or can’t into the following sentences:
- •14. Put the verb in brackets in the proper tense form. Read and translate the following sentences:
- •Promotion
- •Promotion
- •Integrate, margin, sales increases, potential customers, promotional tools, above-the-line promotion, personal selling, brand equity
- •Grammar: Appendix #1
- •Modal verbs (need, should, ought to)
- •12. Insert modal verbs “should”, “ought to”, “need”:
- •13. Make up sentences and translate them:
- •14. Complete the sentences using should or ought to and the correct form of the verbs in the box. Translate sentences into Ukrainian:
- •15. Translate the following sentences into Ukrainian. State in what meaning the modal verbs are used:
- •16. Replace the infinitives in brackets by “should”, “need”, “ought to”, “have to” depending on whether you give an advice, permission not to do smth, criticize a past action:
- •17. Comment on the meaning of modal verbs. Translate into English:
- •18. Translate into English:
- •Module Control 1 Units 1 -2
- •5. Promotion mix
- •6. Marketing intelligence
- •7. Public relations
- •Marketing and Advertising
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing and Advertising
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English
- •Grammar: Appendix #2
- •Conditional Mood
- •13. Fill in the blanks with if or when:
- •14. Complete the sentences with the Principal Clause:
- •15. Rewrite the following sentences using unless/ except if instead of if … not:
- •16. Put the verbs in brackets into the correct form:
- •17. Answer the following questions:
- •18. Translate into English:
- •Public Relations
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Public Relations
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Match terms with their definitions:
- •11. Translate into English:
- •Grammar: Appendix #3
- •Infinitive Complexes
- •Module Control 2 Units 3 – 4
- •1. Corporate advertising
- •2. Public relations (pr)
- •3. Marketing
- •4. Publicity
- •Consumer Protection
- •2. Read and translate the text: Consumer Protection
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in italics:
- •11. Translate into English:
- •Grammar: Appendix #5
- •Participle
- •Market structure and Competition: Market Leaders, Challengers and Followers
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Market Structure and Competition: Market Leaders, Challengers and Followers
- •3. Answer the following questions:
- •9. Put questions to the words in the italics:
- •10. Define the following terms on the basis of the text:
- •11. Translate the following sentences into English:
- •Grammar: Appendix #6
- •Module Control 3 Units 5 – 6
- •Is a poor kind of business”.
- •International Marketing
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Marketing
- •3. Answer the following questions:
- •9. Complete the sentences with proper words given below:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Adverbial Clauses of Time, Place, Manner
- •International Management
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Management
- •9. Define the following terms from the text:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7 Adverbial Clauses of Cause, Purpose, Condition
- •Module Control 4 Units 7 – 8
- •Grammar reference
- •Conditional Mood (Умовний спосіб)
- •The Infinitive (Інфінітив)
- •The Infinitive Complexes (Інфінітивні комплекси) The Objective Infinitive Complex (Об’єктний інфінітивний комплекс)
- •The Subjective Infinitive Complex (Суб’єктний інфінітивний комплекс)
- •The Prepositional Infinitive Complex (Прийменниковий інфінітивний комплекс)
- •The Participle (Дієприкметник)
- •Complexes with Participle (Комплекси з дієприкметником) The Objective Participle Complex (Об’єктний дієприкметниковий комплекс)
- •The Subjective Participle Complex (Суб’єктний дієприкметниковий комплекс)
- •The Gerund (Герундій)
- •Adverbial Clauses (Підрядні обставинні речення)
- •Glossary
- •Supplementary reading
- •Corporate Communications
- •Media Strategy
- •The Four Major Promotional Tools
- •Buzz Marketing
- •Advertising and the Marketing Concept
- •How Companies Advertise
- •Advertising on tv and Radio
- •Outdoor Advertising
- •Street Marketing and Sampling
- •Public Relations and Lobbying
- •The Press
- •Customer Need and Behaviour
- •Protectionism and Free Trade
- •International Marketing Strategies
- •The Role of Marketing in the Strategic Planning Process
- •Cross-Cultural Management
- •Logistics Management
Module Control 4 Units 7 – 8
Assignment 1. Find out the adverbial clauses in the following sentences and translate them into Ukrainian:
1. Unless you call once more, I shall inform our manager. 2. His remarks were so imprudent that we found it hard to keep quite. 3. We should always discuss all in detail before we make right decision. 3. As he is one of our most celebrated person, his name should be remembered by all in our company. 4. I shall give you my notes so that you can pass your final test. 5. If I had been rich, I would have lent him some money. 6. Our manager went abroad to Canada in order to practice his English. 7. Put down the address lest you should forget it.
Assignment 2. Translate into English using adverbial clauses of manner, time and place:
1. We shall finish the project when (коли ми повернемось з відрядження). 2. (Поки ви будете обговорювати це питання), they will be reporting at the meeting. 3. The chief accountant will give instructions about the tender as soon as (він отримає всі документи). 4. I remember the points of the contract as if (я щойно прочитав його). 5. (Куди б ми не приїздили) we were welcome cordially. 6. He described the market situation in Poland as if (він побував там особисто). 7. They sent the goods to the warehouse (як тільки його було відвантажено).
Assignment 3. Find out and define the adverbial clauses in the following sentences. Translate into Ukrainian:
1. Unless you finish the project in time, I shall inform our chief. 2. This student worked hard so that he might win the scholarship. 3. Our secretary will give you the documents so that you can sign them in time. 4. Since our new partner has expressed his regrets, we shall take no further action against him. 5. The director was invited to the exposition in order to show him how wonderfully everything had been organized. 6. We are very glad that you like our new production mix. 7. As I could not find the sales manager, I left a message with the secretary. 8. People eat that they may live.
Assignment 4. Compose your own sentences using the following conjunctions. Mind the adverbial clauses:
so that; in order that; lest; as if; since; provided that; so long as; whenever; till; when; as soon as; before; whether.
Assignment 5. Write the following words in normal English script. Fill in the gaps in the sentences with the words:
1. [in´geidʒ] 5. [´dʒΛstifai]
2. [sΛb´sidjəri] 6. [in´vaiərənmənt]
3. [´t∫ælindʒ] 7. [ə´prout∫]
4. [´kwoutə] 8. [ə´laiəns]
1. Managers operating in an international environment deal with a variety of unique .... 2. International marketers must have a profound awareness of the foreign .... 3. International management is the process of planning, organizing, leading and controlling in organizations ... in international business. 4. Joint ventures and strategic ... are often appropriate when outside resources are needed. 5. Direct ownership of foreign divisions or ... is the strongest commitment to international marketing. 6. There is currently much debate over selecting a managerial ... for a multinational enterprise. 7. Multinational legal environment that includes laws and regulations dealing with taxes, tariffs ... and copyrights. 8. If foreign marketing opportunities ... the risk will a company go to the expense of adapting the marketing mix?
Assignment 6. Translate into English:
1. Доповідач говорила так, ніби вона знала це питання досконало.
2. Ви можете взяти ці документи додому, при умові що ви повернете їх вчасно 3. Після того як угоду було підписано, партнери поїхали на підприємство. 4. Секретар записала номер телефону клієнта, щоб не забути його. 5. Ми не мали від нього ніяких новин з тих пір як він поїхав закордон. 6. Оскільки ви закінчили свою роботу, ви можете бути вільні до середи. 7. Коли партнери приїхали в порт, товари відвантажувались на судно. 8. Голова ради директорів довіряв секретарю як самому собі. 9. Ми можемо відправити ваше замовлення в грудні якщо ви заплатите заздалегідь. 10. Все це трапилось тоді, коли ми були у відрядженні.