- •Передмова
- •Marketing Communication
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing Communication
- •3. Answer the following questions:
- •9. Put questions to the words in italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Modal verbs (can, must, may, to be, to have)
- •12. Choose the correct variant of the modal verb:
- •13. Put in must or can’t into the following sentences:
- •14. Put the verb in brackets in the proper tense form. Read and translate the following sentences:
- •Promotion
- •Promotion
- •Integrate, margin, sales increases, potential customers, promotional tools, above-the-line promotion, personal selling, brand equity
- •Grammar: Appendix #1
- •Modal verbs (need, should, ought to)
- •12. Insert modal verbs “should”, “ought to”, “need”:
- •13. Make up sentences and translate them:
- •14. Complete the sentences using should or ought to and the correct form of the verbs in the box. Translate sentences into Ukrainian:
- •15. Translate the following sentences into Ukrainian. State in what meaning the modal verbs are used:
- •16. Replace the infinitives in brackets by “should”, “need”, “ought to”, “have to” depending on whether you give an advice, permission not to do smth, criticize a past action:
- •17. Comment on the meaning of modal verbs. Translate into English:
- •18. Translate into English:
- •Module Control 1 Units 1 -2
- •5. Promotion mix
- •6. Marketing intelligence
- •7. Public relations
- •Marketing and Advertising
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing and Advertising
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English
- •Grammar: Appendix #2
- •Conditional Mood
- •13. Fill in the blanks with if or when:
- •14. Complete the sentences with the Principal Clause:
- •15. Rewrite the following sentences using unless/ except if instead of if … not:
- •16. Put the verbs in brackets into the correct form:
- •17. Answer the following questions:
- •18. Translate into English:
- •Public Relations
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Public Relations
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Match terms with their definitions:
- •11. Translate into English:
- •Grammar: Appendix #3
- •Infinitive Complexes
- •Module Control 2 Units 3 – 4
- •1. Corporate advertising
- •2. Public relations (pr)
- •3. Marketing
- •4. Publicity
- •Consumer Protection
- •2. Read and translate the text: Consumer Protection
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in italics:
- •11. Translate into English:
- •Grammar: Appendix #5
- •Participle
- •Market structure and Competition: Market Leaders, Challengers and Followers
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Market Structure and Competition: Market Leaders, Challengers and Followers
- •3. Answer the following questions:
- •9. Put questions to the words in the italics:
- •10. Define the following terms on the basis of the text:
- •11. Translate the following sentences into English:
- •Grammar: Appendix #6
- •Module Control 3 Units 5 – 6
- •Is a poor kind of business”.
- •International Marketing
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Marketing
- •3. Answer the following questions:
- •9. Complete the sentences with proper words given below:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Adverbial Clauses of Time, Place, Manner
- •International Management
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Management
- •9. Define the following terms from the text:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7 Adverbial Clauses of Cause, Purpose, Condition
- •Module Control 4 Units 7 – 8
- •Grammar reference
- •Conditional Mood (Умовний спосіб)
- •The Infinitive (Інфінітив)
- •The Infinitive Complexes (Інфінітивні комплекси) The Objective Infinitive Complex (Об’єктний інфінітивний комплекс)
- •The Subjective Infinitive Complex (Суб’єктний інфінітивний комплекс)
- •The Prepositional Infinitive Complex (Прийменниковий інфінітивний комплекс)
- •The Participle (Дієприкметник)
- •Complexes with Participle (Комплекси з дієприкметником) The Objective Participle Complex (Об’єктний дієприкметниковий комплекс)
- •The Subjective Participle Complex (Суб’єктний дієприкметниковий комплекс)
- •The Gerund (Герундій)
- •Adverbial Clauses (Підрядні обставинні речення)
- •Glossary
- •Supplementary reading
- •Corporate Communications
- •Media Strategy
- •The Four Major Promotional Tools
- •Buzz Marketing
- •Advertising and the Marketing Concept
- •How Companies Advertise
- •Advertising on tv and Radio
- •Outdoor Advertising
- •Street Marketing and Sampling
- •Public Relations and Lobbying
- •The Press
- •Customer Need and Behaviour
- •Protectionism and Free Trade
- •International Marketing Strategies
- •The Role of Marketing in the Strategic Planning Process
- •Cross-Cultural Management
- •Logistics Management
Module Control 3 Units 5 – 6
Assignment 1. Open the brackets using Present Participle or Past Participle:
1. We buy goods (to offer) by our old partners. 2. When (to lack) raw materials the country imports them from other countries. 3. (To select) a new market the producer must divide it into segments. 4. When (to read) this English text, I came across some new words. 5. I saw them (to work) over the new points of the contract. 6. The factors (to call) the 4 Ps provide the most effective choice for the consumer. 7. They look through catalogues (to send) to them from abroad.
Assignment 2. Transform the following sentences using participle complexes instead of the subordinate clauses as in the model:
Model: The firm sent us papers which describe the new trend of the production process.
The firm sent us papers describing the new trend of the production process.
1. They will provide the components at prices which were quoted in the latest offer. 2. The products which were bought in the market are of high quality. 3. When the manufacturer introduces a new product he must know its competitive status. 4. The secretary showed us contracts which describe new terms of the delivery. 5. After we had concluded an agreement with the foreign partners we received all necessary papers. 6. When a man knows any foreign language he can work with any foreign partner. 7. He will lend me some amount of money which was borrowed from the bank.
Assignment 3. Change the following sentences using gerundial complexes:
1. Do you mind if I close the window? 2. The head of the department insisted that I should stay in the office. 3. Will you object if I smoke here? 4. We insisted that he should come with us. 5. We know that the delegation arrives at the Borispol airport. 6. There is no chance that they will call on us tonight. 7. Would you mind if we come to your lecture in international economics?
Assignment 4. Paraphrase the following sentences using gerundial complexes according to the model:
Model: I want him to visit our company.
- I insist on his visiting our company.
1. I want you to finish the project in time. 2. They wanted me to make a report in French. 3. She wants you to work in our firm for a long time. 4. I want her to be sent to the conference in Toronto. 5. We wanted our partners to visit new enterprises. 6. The lecturer wants the student to explain this rule in English. 7. They wanted us to take part in the congress.
Assignment 5. Write the following words in normal English script. Fill in the gaps in the sentences with the words:
1. [΄feiljə] 5. [dis´tiŋkt]
2. [kəm΄plein] 6. [di΄klεə]
3. [¸flΛktju´ei∫n] 7. [ri´se∫n]
4. [in΄fo:s] 8. [ə΄fendiη]
1. Consumer Bill of Rights ..... that every consumer had several rights. 2. Consumers can be assured that their interests will be fully considered by government when laws are being developed and..... . 3. . Consumers were often cheated in many ways and there was nowhere ...... about the ..... businesses. 4. Narrow range of customers causes problematic ....... in turnover and profit. 5. In many markets, there is often a ..... market challenger, with the second-largest market share. 6. Small companies are vulnerable in a ....... . 7. The buying decisions we make can lead to either success or ...... of many businesses.
Assignment 6. Translate into English:
1. Він наполягав на тому, щоб ми негайно поїхали у відрядження. 2. Обладнання замовлене на київському заводі, буде доставлене через декілька тижнів. 3. Одержавши телеграму, він поїхав замовляти квитки. 4. Ми просили їх написати нам негайно, повідомивши нам умови платежу та доставки. 5. Вони не заперечують проти того, щоб ми приєднались до них у подорожі. 6. Платіж за доставлені товари буде зроблено наступного місяця. 7. Замість того, щоб телефонувати їм, я поїду на зустріч особисто. 8. Ми задоволені якістю представлених зразків обладнання. 9. На жаль, запропонований товар не відповідає нашим вимогам. 10. Прочитавши багато літератури з цього питання, він міг зробити дуже цікаву доповідь.
UNIT 7
“Business that makes nothing but money