- •Передмова
- •Marketing Communication
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing Communication
- •3. Answer the following questions:
- •9. Put questions to the words in italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Modal verbs (can, must, may, to be, to have)
- •12. Choose the correct variant of the modal verb:
- •13. Put in must or can’t into the following sentences:
- •14. Put the verb in brackets in the proper tense form. Read and translate the following sentences:
- •Promotion
- •Promotion
- •Integrate, margin, sales increases, potential customers, promotional tools, above-the-line promotion, personal selling, brand equity
- •Grammar: Appendix #1
- •Modal verbs (need, should, ought to)
- •12. Insert modal verbs “should”, “ought to”, “need”:
- •13. Make up sentences and translate them:
- •14. Complete the sentences using should or ought to and the correct form of the verbs in the box. Translate sentences into Ukrainian:
- •15. Translate the following sentences into Ukrainian. State in what meaning the modal verbs are used:
- •16. Replace the infinitives in brackets by “should”, “need”, “ought to”, “have to” depending on whether you give an advice, permission not to do smth, criticize a past action:
- •17. Comment on the meaning of modal verbs. Translate into English:
- •18. Translate into English:
- •Module Control 1 Units 1 -2
- •5. Promotion mix
- •6. Marketing intelligence
- •7. Public relations
- •Marketing and Advertising
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing and Advertising
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English
- •Grammar: Appendix #2
- •Conditional Mood
- •13. Fill in the blanks with if or when:
- •14. Complete the sentences with the Principal Clause:
- •15. Rewrite the following sentences using unless/ except if instead of if … not:
- •16. Put the verbs in brackets into the correct form:
- •17. Answer the following questions:
- •18. Translate into English:
- •Public Relations
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Public Relations
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Match terms with their definitions:
- •11. Translate into English:
- •Grammar: Appendix #3
- •Infinitive Complexes
- •Module Control 2 Units 3 – 4
- •1. Corporate advertising
- •2. Public relations (pr)
- •3. Marketing
- •4. Publicity
- •Consumer Protection
- •2. Read and translate the text: Consumer Protection
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in italics:
- •11. Translate into English:
- •Grammar: Appendix #5
- •Participle
- •Market structure and Competition: Market Leaders, Challengers and Followers
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Market Structure and Competition: Market Leaders, Challengers and Followers
- •3. Answer the following questions:
- •9. Put questions to the words in the italics:
- •10. Define the following terms on the basis of the text:
- •11. Translate the following sentences into English:
- •Grammar: Appendix #6
- •Module Control 3 Units 5 – 6
- •Is a poor kind of business”.
- •International Marketing
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Marketing
- •3. Answer the following questions:
- •9. Complete the sentences with proper words given below:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Adverbial Clauses of Time, Place, Manner
- •International Management
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Management
- •9. Define the following terms from the text:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7 Adverbial Clauses of Cause, Purpose, Condition
- •Module Control 4 Units 7 – 8
- •Grammar reference
- •Conditional Mood (Умовний спосіб)
- •The Infinitive (Інфінітив)
- •The Infinitive Complexes (Інфінітивні комплекси) The Objective Infinitive Complex (Об’єктний інфінітивний комплекс)
- •The Subjective Infinitive Complex (Суб’єктний інфінітивний комплекс)
- •The Prepositional Infinitive Complex (Прийменниковий інфінітивний комплекс)
- •The Participle (Дієприкметник)
- •Complexes with Participle (Комплекси з дієприкметником) The Objective Participle Complex (Об’єктний дієприкметниковий комплекс)
- •The Subjective Participle Complex (Суб’єктний дієприкметниковий комплекс)
- •The Gerund (Герундій)
- •Adverbial Clauses (Підрядні обставинні речення)
- •Glossary
- •Supplementary reading
- •Corporate Communications
- •Media Strategy
- •The Four Major Promotional Tools
- •Buzz Marketing
- •Advertising and the Marketing Concept
- •How Companies Advertise
- •Advertising on tv and Radio
- •Outdoor Advertising
- •Street Marketing and Sampling
- •Public Relations and Lobbying
- •The Press
- •Customer Need and Behaviour
- •Protectionism and Free Trade
- •International Marketing Strategies
- •The Role of Marketing in the Strategic Planning Process
- •Cross-Cultural Management
- •Logistics Management
10. Define the following terms on the basis of the text:
market, market leader, niche, market challenger, market follower, market share.
11. Translate the following sentences into English:
1. Які бренди напоїв та їжі ви зазвичай вживаєте? 2. Маркетологи досліджують бажання та попит на товари та послуги споживачів на ринку. 3. Торгові агенти, торговці в роздріб та споживачі переважно купують товари у крупних та відомих постачальників. 4. Щоб продати продукт, необхідно зробити гарну рекламу. 5. Ви повинні принаймні захистити свої інтереси на ринку товарів та послуг. 6. Малі компанії, зазвичай, гнучкі та швидко реагують на зміни на ринку.7. Необхідно стимулювати споживання, щоб розширити ринок. 8. Хто представляє новий продукт на ринку? 9. З якої причини ви купуєте товари відомих виробників? 10. Ми будемо купувати товари вітчизняного виробника, щоб підтримати економіку України.
Grammar: Appendix #6
Gerund
Exercise 12. a) Form gerunds from the following infinitives and fill in the table; b) Make up 4 sentences with any of these forms.
Infinitive |
Gerund |
|
Indefinite |
Perfect |
|
to provide |
|
|
to sign |
|
|
to buy |
|
|
to order |
|
|
to deal with |
|
|
to be busy |
|
|
to depend on |
|
|
to start |
|
|
to discuss |
|
|
to agree |
|
|
Exercise 13. Transform the following complex sentences into simple ones using the gerund:
A. Model: I am sorry that I trouble you. – Excuse me for troubling you.
1. I am sorry that I ring you up so late.
2. We are sorry that we came without invitation.
3. She is sorry that she read your private mail.
4. He is very sorry that he disturbed you on week ends.
5. She is sorry that she went home without saying good-bye.
B. Model: It is useless to learn rules without examples. – It is no use learning rules without examples.
1. It is useless to go to the exhibition now. The tickets are sold out.
2. It is useless to invite them. They won’t come ’cause they are very busy.
3. It is useless to go shopping. Most of the shops are closed.
4. It is useless to teach her any foreign language. She is too little.
5. It is useless to study management. We don’t need it just now.
Exercise 14. Fill in the correct form of the verb in brackets (Gerund or Infinitive). Explain your choice:
1. My colleague offered (lend) me some amount of money.
2. We got tired of (wait) for the Japanese delegation in the airport.
3. Our new partners apologized for (be) late for the meeting.
4. Would you like (go) with me to the conference?
5. Do you remember (post) the office mail? Are you sure you’ve done it?
6. Most young people prefer (spend) their money.
7. We didn’t feel like (work) on Saturday, so we phoned our manager.
8. I enjoy (be) alone. I never feel lonely.
9. I’ll try (phone) John, but I’m not sure if I’ve got the right number.
Exercise 15. Complete the following sentences using Gerund:
1. He does not feel like … (to go into politics).
2. They couldn’t help … (to agree with them).
3. Would you mind … (to repeat)?
4. Your idea is worth … (to consider).
5. Excuse my … (to disturb) you.
6. The telephone in the office went on … (to ring).
7. Will you, please, stop … (to talk)?
Exercise 16. Translate into Ukrainian using Gerund:
1. I am not interested in (слухати) to those reports.
2. They object to secretary’s (проводити) the meeting with shareholders.
3. Our interpreter has no experience in (перекладати) technical literature from English into German.
4. That applicant is proud of (бути) among the members of our company.
5. Our chief manager prefers (зустрічатись) partners in the conference hall.
6. We are fond of (грати) tennis with the colleagues from the nearby office.
7. Instead of (працювати) seriously, they tell each other funny stories.
Exercise 17. Read and translate the following sentences. Define the functions of the Gerund:
1. Going for a business trip to Poland sounds great!
2. Excuse my interrupting you.
3. Managers went on discussing plans for the next year.
4. Partners did not think of staying there for more than three days.
5. I don’t remember ever meeting that man in our office. Who is he?
6. What are his reasons for refusing their invitation?
7. They stood a moment without speaking.
Exercise 18. Translate into English using Gerund:
1. Ми не можемо підготувати доповідь не прочитавши цих статей в оригіналі.
2. Ми наполягали на тому, щоб вони розпочали перемовини негайно.
3. Вони не заперечують проти того, щоб це питання обговорювалось сьогодні на конференції.
4. Всі співробітники розуміють всю важливість вивчення іноземних мов.
5.Отримавши телеграму, секретар негайно зателефонувала директору.
6. Чи варто нам сплачувати ці рахунки?
7. Продовжуйте плідно працювати над цим проектом.
8. Перевіряючи пошту, ми знайшли багато цікавих пропозицій.
9. Ви дуже допомогли мені тим, що дали бухгалтерські дані.
10. Закінчивши університет, вона поїхала працювати маркетологом закордон.