- •Передмова
- •Marketing Communication
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing Communication
- •3. Answer the following questions:
- •9. Put questions to the words in italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Modal verbs (can, must, may, to be, to have)
- •12. Choose the correct variant of the modal verb:
- •13. Put in must or can’t into the following sentences:
- •14. Put the verb in brackets in the proper tense form. Read and translate the following sentences:
- •Promotion
- •Promotion
- •Integrate, margin, sales increases, potential customers, promotional tools, above-the-line promotion, personal selling, brand equity
- •Grammar: Appendix #1
- •Modal verbs (need, should, ought to)
- •12. Insert modal verbs “should”, “ought to”, “need”:
- •13. Make up sentences and translate them:
- •14. Complete the sentences using should or ought to and the correct form of the verbs in the box. Translate sentences into Ukrainian:
- •15. Translate the following sentences into Ukrainian. State in what meaning the modal verbs are used:
- •16. Replace the infinitives in brackets by “should”, “need”, “ought to”, “have to” depending on whether you give an advice, permission not to do smth, criticize a past action:
- •17. Comment on the meaning of modal verbs. Translate into English:
- •18. Translate into English:
- •Module Control 1 Units 1 -2
- •5. Promotion mix
- •6. Marketing intelligence
- •7. Public relations
- •Marketing and Advertising
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing and Advertising
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English
- •Grammar: Appendix #2
- •Conditional Mood
- •13. Fill in the blanks with if or when:
- •14. Complete the sentences with the Principal Clause:
- •15. Rewrite the following sentences using unless/ except if instead of if … not:
- •16. Put the verbs in brackets into the correct form:
- •17. Answer the following questions:
- •18. Translate into English:
- •Public Relations
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Public Relations
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Match terms with their definitions:
- •11. Translate into English:
- •Grammar: Appendix #3
- •Infinitive Complexes
- •Module Control 2 Units 3 – 4
- •1. Corporate advertising
- •2. Public relations (pr)
- •3. Marketing
- •4. Publicity
- •Consumer Protection
- •2. Read and translate the text: Consumer Protection
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in italics:
- •11. Translate into English:
- •Grammar: Appendix #5
- •Participle
- •Market structure and Competition: Market Leaders, Challengers and Followers
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Market Structure and Competition: Market Leaders, Challengers and Followers
- •3. Answer the following questions:
- •9. Put questions to the words in the italics:
- •10. Define the following terms on the basis of the text:
- •11. Translate the following sentences into English:
- •Grammar: Appendix #6
- •Module Control 3 Units 5 – 6
- •Is a poor kind of business”.
- •International Marketing
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Marketing
- •3. Answer the following questions:
- •9. Complete the sentences with proper words given below:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Adverbial Clauses of Time, Place, Manner
- •International Management
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Management
- •9. Define the following terms from the text:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7 Adverbial Clauses of Cause, Purpose, Condition
- •Module Control 4 Units 7 – 8
- •Grammar reference
- •Conditional Mood (Умовний спосіб)
- •The Infinitive (Інфінітив)
- •The Infinitive Complexes (Інфінітивні комплекси) The Objective Infinitive Complex (Об’єктний інфінітивний комплекс)
- •The Subjective Infinitive Complex (Суб’єктний інфінітивний комплекс)
- •The Prepositional Infinitive Complex (Прийменниковий інфінітивний комплекс)
- •The Participle (Дієприкметник)
- •Complexes with Participle (Комплекси з дієприкметником) The Objective Participle Complex (Об’єктний дієприкметниковий комплекс)
- •The Subjective Participle Complex (Суб’єктний дієприкметниковий комплекс)
- •The Gerund (Герундій)
- •Adverbial Clauses (Підрядні обставинні речення)
- •Glossary
- •Supplementary reading
- •Corporate Communications
- •Media Strategy
- •The Four Major Promotional Tools
- •Buzz Marketing
- •Advertising and the Marketing Concept
- •How Companies Advertise
- •Advertising on tv and Radio
- •Outdoor Advertising
- •Street Marketing and Sampling
- •Public Relations and Lobbying
- •The Press
- •Customer Need and Behaviour
- •Protectionism and Free Trade
- •International Marketing Strategies
- •The Role of Marketing in the Strategic Planning Process
- •Cross-Cultural Management
- •Logistics Management
3. Answer the following questions:
1. Who is a consumer?
2. What is the difference between wants and needs?
3. Where can buying decisions we make lead to?
4. Why was it necessary to declare consumers’ rights?
5. When was Consumer Bill of Right presented to Congress?
6. What does the right to be informed mean?
7. What does the right to a remedy mean?
8. How can you define the right to consumer education?
9. Is it important to have a right to unite into consumer unions? Why?
10. What rights does every consumer in Ukraine have?
4. Give Ukrainian equivalents of the following:
correct information, competitive prices, to underline, to protect, to cover the same point, availability, to attract and please consumers, unfair business practice, consumer movements, wrongs, to add pleasure and comfort, in many ways, pleasant relationship, original, to lead to either success or failure, consumer unions, to be protected from, safety of goods, to state protection, consumer rights, to violate, to unite.
5. Give English equivalents of the following:
закони, різноманітність, боротися проти, юридичне виправлення, працівник, відповідна якість, сплачувати рахунки, вести бізнес, помилки вчинені проти споживачів, відповідальність, речі необхідні для виживання, обирати, впевненість, бути почутим в суді, обманювати, приваблювати і задовольняти споживачів, навчання споживачів, бути поінформованим, громадянин, втілювати в життя, оголошувати, захист, правове врегулювання, відшкодування.
6. Match and learn the synonyms:
A: to make a choice, level, to unite, proper, salesperson, pleasure, goods, mistake, to guide, to assure, consumer, to declare, safety;
B: satisfaction, products, to announce, protection, stage, to choose, wrong, seller, to lead, appropriate, to guarantee, customer, to incorporate.
7. Match and learn the opposites:
A: legal, safety, pleasant, success, fair, to unite, correct, to expand, useful, true, state, to cheat, to complain, competitive, to satisfy;
B: uncompetitive, to ignore, harmful, false, private, unpleasant, to tell the truth, failure, wrong, unfair, illegal, to agree, to separate, danger, to narrow.
8. Complete the sentences using the proper words from the list below:
To be heard, state agencies, protection, consumers, to attract, cheated, wants and needs, violated, laws
1. Consumers were often … in many ways and there was nowhere to complain about the offending businesses. 2. We have a right to be heard in the court or other appropriate … … in case your consumer rights being …. 3. As … we are very important to business and the economy. 4. Consumers’ … … guide business practices. 5. The right … … means to be assured that consumer interests will be fully considered by government when … are being developed and enforced. 6. Businesses expand great efforts … and pleasure consumers. 7. We have a right to state … in case our consumer rights being violated.
9. Put questions to the words in italics:
1. A consumer is a person who buys and uses goods or services to satisfy his or her needs and wants. 2. In 1962 Consumer Bill of Rights was presented to Congress. 3. It was not until the middle of the 20th century that consumer movements to fight against unfair business practices started in America. 4. One of the most important in the list of consumers’ rights is the right to the proper quality of goods and services. 5. Needs are things that are necessary for survival, such as food, clothing, and shelter. 6. The buying decisions we make can lead to either success or failure of many businesses. 7. Wants are things which are not necessary for survival, but which add pleasure and comfort to our lives.
10. Match consumers’ rights in column A with their meaning in column B:
A |
B |
the right to be informed |
to be protected from harmful goods and services; |
the right to safety |
the assurance of the right to legal correction of wrongs committed against consumers; |
the right to choose |
to learn about consumer rights and responsibilities as economic citizens. |
the right to be heard |
to be given the correct information needed to make a choice; |
the right to a remedy |
to be assured that consumer interests will be fully considered by government when laws are being developed and enforced. |
the right to consumer education |
to be assured of the availability of a variety of goods and services at competitive price; |
