1. Corporate advertising

a) is advertising from manufacturers to other manufacturers.

b) is a kind of advertising concerned mostly with the brand image, or picture, a company wants to present to the public.

c) is advertising designed to create an attractive image for an organization.

2. Public relations (pr)

a) is any information about an individual, a product, or an organization that is distributed to the public through the media, and publicity release describing the new product and how it works and send it to the various media.

b) is the spreading of information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective PR planning.

c) is a set of management, supervisory, and technical functions that foster an organization’s ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its mission and values.

3. Marketing

a) is the term given to all the different activities intended to make and attract a profitable demand for a product.

b) is the face-to-face presentation and promotion of products and services plus the searching out prospects and follow-up service.

c) is a kind of promotion, where an organization pays to be associated with a particular event, cause or image.

4. Publicity

a) is the type of promotion which is placed in leaflets, sponsorship, product placement, and others non-media tools.

b) is deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.

c) is the spreading of information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective PR planning.

5. Industrial advertising

a) is advertising from manufacturers to other manufacturers.

b) is advertising to wholesalers and retailers by manufacturers to encourage them to carry their products.

c) is advertising to customers by various retail stores such as supermarkets, shoe stores, etc.

6. Personal selling

a) are the various tools firms use to promote (advertising, selling, public relations, publicity, sales promotion, word-of-mouth).

b) is marketing activities that are performed to compete beyond the domestic market.

c) is face-to-face communication and does not go through a medium; thus it is not advertising.

7. Institutional advertising

a) is a kind of advertising, designed to create an attractive image for an organization.

b) is advertising to customers by various retail stores such as supermarkets, shoe stores, etc.

c) is advertising to wholesalers and retailers by manufacturers to encourage them to carry their products.

8. Customers/ clients

a) is a person who recognizes similarities as well as differences among countries. Such managers attempt to draw in the most effective techniques and practices, wherever they originate.

b) are people who buy the products of a particular company.

c) is a person who sees all countries as different and as hard to understand.

9. Trade advertising

a) is advertising designed to create an attractive image for an organization.

b) is advertising to wholesalers and retailers by manufacturers to encourage them to carry their products.

c) is advertising from manufacturers to other manufacturers.

10. Retail advertising

a) is the process of planning, organizing, leading and controlling in organizations engaged in international business.

b) is advertising from manufacturers to other manufacturers.

c) is advertising to customers by various retail stores such as supermarkets, shoe stores, etc.

UNIT 5

“When you admit a negative,

the prospect will give you a positive”

(Saying)