- •Передмова
- •Marketing Communication
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing Communication
- •3. Answer the following questions:
- •9. Put questions to the words in italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Modal verbs (can, must, may, to be, to have)
- •12. Choose the correct variant of the modal verb:
- •13. Put in must or can’t into the following sentences:
- •14. Put the verb in brackets in the proper tense form. Read and translate the following sentences:
- •Promotion
- •Promotion
- •Integrate, margin, sales increases, potential customers, promotional tools, above-the-line promotion, personal selling, brand equity
- •Grammar: Appendix #1
- •Modal verbs (need, should, ought to)
- •12. Insert modal verbs “should”, “ought to”, “need”:
- •13. Make up sentences and translate them:
- •14. Complete the sentences using should or ought to and the correct form of the verbs in the box. Translate sentences into Ukrainian:
- •15. Translate the following sentences into Ukrainian. State in what meaning the modal verbs are used:
- •16. Replace the infinitives in brackets by “should”, “need”, “ought to”, “have to” depending on whether you give an advice, permission not to do smth, criticize a past action:
- •17. Comment on the meaning of modal verbs. Translate into English:
- •18. Translate into English:
- •Module Control 1 Units 1 -2
- •5. Promotion mix
- •6. Marketing intelligence
- •7. Public relations
- •Marketing and Advertising
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing and Advertising
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English
- •Grammar: Appendix #2
- •Conditional Mood
- •13. Fill in the blanks with if or when:
- •14. Complete the sentences with the Principal Clause:
- •15. Rewrite the following sentences using unless/ except if instead of if … not:
- •16. Put the verbs in brackets into the correct form:
- •17. Answer the following questions:
- •18. Translate into English:
- •Public Relations
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Public Relations
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Match terms with their definitions:
- •11. Translate into English:
- •Grammar: Appendix #3
- •Infinitive Complexes
- •Module Control 2 Units 3 – 4
- •1. Corporate advertising
- •2. Public relations (pr)
- •3. Marketing
- •4. Publicity
- •Consumer Protection
- •2. Read and translate the text: Consumer Protection
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in italics:
- •11. Translate into English:
- •Grammar: Appendix #5
- •Participle
- •Market structure and Competition: Market Leaders, Challengers and Followers
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Market Structure and Competition: Market Leaders, Challengers and Followers
- •3. Answer the following questions:
- •9. Put questions to the words in the italics:
- •10. Define the following terms on the basis of the text:
- •11. Translate the following sentences into English:
- •Grammar: Appendix #6
- •Module Control 3 Units 5 – 6
- •Is a poor kind of business”.
- •International Marketing
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Marketing
- •3. Answer the following questions:
- •9. Complete the sentences with proper words given below:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Adverbial Clauses of Time, Place, Manner
- •International Management
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Management
- •9. Define the following terms from the text:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7 Adverbial Clauses of Cause, Purpose, Condition
- •Module Control 4 Units 7 – 8
- •Grammar reference
- •Conditional Mood (Умовний спосіб)
- •The Infinitive (Інфінітив)
- •The Infinitive Complexes (Інфінітивні комплекси) The Objective Infinitive Complex (Об’єктний інфінітивний комплекс)
- •The Subjective Infinitive Complex (Суб’єктний інфінітивний комплекс)
- •The Prepositional Infinitive Complex (Прийменниковий інфінітивний комплекс)
- •The Participle (Дієприкметник)
- •Complexes with Participle (Комплекси з дієприкметником) The Objective Participle Complex (Об’єктний дієприкметниковий комплекс)
- •The Subjective Participle Complex (Суб’єктний дієприкметниковий комплекс)
- •The Gerund (Герундій)
- •Adverbial Clauses (Підрядні обставинні речення)
- •Glossary
- •Supplementary reading
- •Corporate Communications
- •Media Strategy
- •The Four Major Promotional Tools
- •Buzz Marketing
- •Advertising and the Marketing Concept
- •How Companies Advertise
- •Advertising on tv and Radio
- •Outdoor Advertising
- •Street Marketing and Sampling
- •Public Relations and Lobbying
- •The Press
- •Customer Need and Behaviour
- •Protectionism and Free Trade
- •International Marketing Strategies
- •The Role of Marketing in the Strategic Planning Process
- •Cross-Cultural Management
- •Logistics Management
Module Control 2 Units 3 – 4
Assignment 1. Open the brackets using the necessary form of the Infinitive:
1. She seems (to translate) scientific articles. 2. We were very pleased (to receive) their invitation. 3. She pretended (to work) over such an awful project. 4. He seems (to discuss) a very important problem now. 5. They are lucky (to see) so many countries. 6. Our company president supposes them (to arrive) at the airport already. 7. She seems (to write) documents.
Assignment 2. Change the following complex sentences into simple ones using the Objective Infinitive Complex:
1. They watched me as I made my report at the conference. 2. Nobody noticed her as she went away from the meeting. 3. We expected that our clients would come in time at last. 4. I expect that my colleague will help me to compose a letter. 5. They suppose that our new worker is skilled enough. 6. We know that our chief is very honest. 7. Our wish is that you should do everything perfectly. 8. She supposes that her new partner is about 37. 9. He desires that I should see him off. 10. My wish is that you should stay here for a long time.
Assignment 3. Choose the correct tense for the verbs in brackets. Remember that the use of verbs after as if / as though is similar to that in Conditional sentences in real or unreal situation.
1. Tony knew nothing but he acted as if he (to know) everything. 2. He behaves as if he (to be) the boss of a company. May be he is? 3. I worked hard. By the end of the day I felt so tired as though I (to run) a mile. 4. The employees of this firm are not slaves, but they are treated as if they (to be). 5. Our new engineer had no special education, but he acted as though he (to be) a high level specialist in this branch.
Assignment 4. Write the following words in normal English script. Fill in the gaps in the sentences with the words:
1. [΄mju:tjuəli] 5. [¸s u:pə΄vaizəri]
2. ['ædvətaiz] 6. ['sΛbsidaizd]
3. [¸prəpə΄gændə] 7. [i΄væljueit]
4. [pri'dikt] 8. ['o:djəns]
1. Public relations are defined as a management function that ..... public attitudes and identifies the policies and procedures of an individual. 2. A company can ...... in a variety of ways, depending on how much it wishes to spend on advertising. 3. Public relations help an organization and its publics adapt ...... to each other.4. The aim of product advertising is to increase sales by making a product or service known to a wider ..... . 5. Market research helps the producer to ..... what the people will want. 6. We benefit a lot from free radio and TV and ....... newspapers and magazines. 7. One does not earn understanding by bombarding the public with ..... . 8. Today PR is a set of management, ..... , and technical functions.
Assignment 5. Translate the following sentences into English:
1. Він керує нашою компанією як це робив колись його батько. 2. Інвестори мають бажання купувати облігації, що випускаються цією компанією. 3. Ця подія змусила керівництво підписати контракт. 4. Здається іноземні партнери збираються розірвати контракт. 5. Якщо б ми почали переговори раніше, ми б уже досягли результату. 6. Як виявилось, генеральний директор дотримав свого слова. 7. Щоб дати відповідь на це питання, ви мусите знати цей предмет дуже добре. 8. Якщо наші партнери збільшать об’єми по контракту, ми можемо отримати 8% скидку.
Assignment 6. Choose the definition for each term. Use the glossary to help you: