10. Match terms with their definitions:
1. a kind of function that focuses on two-way communication and fostering of mutual beneficial relationships between an organization and its public.
2. is any information about an individual, a product, or an organization that is distributed to the public through the media.
3. is one department in an organization that has explicit responsibility for listening to the public.
4. are defined as a management function that evaluates public attitudes, identifies the policies and procedures of an individual or an organization with a public interest, and executes a program of action to earn public understanding and acceptance.
11. Translate into English:
1. Гласність – це одна з функцій відділу зв’язків з громадськістю. 2. Громадська обізнаність є надзвичайно важливою для просування нового продукту. 3. Останнім ступенем у програмі зв’язків з громадськістю є спроба здобути розуміння людей. 4. Сьогодні, робота з аудиторією споживачів включає в себе набір управлінських, контролюючих та технічних функцій. 5. Що є ефективним компонентом просування товарів на ринку? 6. Гласність значно дешевша ніж реклама. 7. Гласність – це прийом, який може інформувати людей, які не читають рекламних повідомлень. 8. Вам необхідно мати програми зв’язків з громадськістю і обов’язково інформувати людей про цей факт. 9. Реклама може бути розташована на першій сторінці газети або в іншому дуже вигідному місці. 10. Зв’язки з громадськістю допомагають організації та її громадськості пристосуватись один до одного.
Grammar: Appendix #3
Appendix #4
Infinitive Complexes
Exercise 12. Insert « to » where necessary before the infinitives in brackets:
1. You needn’t (ask) for permission, you can (use) this information wherever you like. 2. Our colleagues seemed (know) this country very well. Yes, they used (be) here. 3. I’m sorry (disappoint) you but I can’t (let) you (have) any more money till the end of the month. 4. The delegation is expected (arrive) in a few days by plane. 5. They won’t let us (leave) the Customs till our luggage has been examined. 6. The manager made the secretary (write) all protocols urgently. 7. They refused (accept) our delivery terms. 8. Please, let me (know) your decision as soon as possible.
Exercise 13. Practice the following sentences as it is suggested in the model, using the words given in brackets:
Model: I saw a new employee coming to the office. (surprised)
I was surprised to see a new employee coming to the office.
1. We heard that partners couldn’t come to see us after the presentation. (disappointed) 2. The staff manager found that no preparations for the conference had been made. (surprised) 3. Our colleagues received an invitation to the meeting with the company president. (delighted). 4. I learnt that no room in the hotel had been reserved for me. (annoyed) 5. They saw a photograph of themselves on the front page of the local magazine. (astonished) 6. Students realized that they had passed the exam successfully. (glad) 7. When I saw the list of applicants, I found my name at the very bottom. (sorry)
Exercise 14. Replace the group of words in italics by the infinitives:
1. The secretary opened the table and was very astonished when she found that some important papers weren’t there. 2. The manager advised us not to argue with our chief, which was very clever. 3. We were astonished when we heard that our new marketer had left the country. 4. Our company was the first who introduces this product in the market. 5. It is advisable that we should expand the international sales. 6. There was no place where our office could send promotion leaflets. 7. It is better that applicants fill in questionnaires in the conference hall.
Exercise 15. Transform the following complex sentences into simple ones using the Objective Infinitive Complex:
1. I heard that the president of the company expressed his opinion. 2. We expected that our partners would face many problems. 3. Top manager believes that this is the only way to avoid the mistake. 4. I think that this solution of the problem is rather good. 5. We didn’t want to buy new office but our partners forced us. 6. Nobody noticed her as she left the party. 7. I desire that our new partners sign documents this week. 8. My parent’s wish is that I become a successful marketer.
Exercise 16. Rewrite the following sentences using 1) The Objective Infinitive Complex; 2) The Subjective Infinitive Complex.
1. He cleared up some points of the contract. The top manager ordered him. 2. Mr. Hanson prepared his statements. I asked him. 3. They will include all necessary information into the project. We expect it. 4. We omitted prices in the contract because the chief ordered. 5. All participants think that the next meeting will be held abroad. 6. The employees presented some new orders at the meeting. The head of the department asked them. 7. I was not informed of this event. I am sorry about it.
Exercise 17. Translate into Ukrainian. Mind the Objective Infinitive Complex:
1. Tell me what you would like to do. 2. It is expected that he will broadcast the statement tonight. 3. We consider ourselves to have the right to claim an allowance of 15 per cent. 4. The buyers wished the goods to be discharged into lighters. 5. The manufacturers would like the time fixed for delivery to run from 5th December. 6. He asked for a cable to be sent to the partners. 7. I don’t like you to say such things about our partners. 8. We knew our secretary to be very educated person. 9. Hearing the bell ring he went to see who was at the door. 10. We expected the foreign delegation to arrive in Odessa yesterday.
Exercise 18. Translate into English:
1. Наш менеджер хотів би розмістити рекламу у вашому журналі. 2. Вам необхідно бути тут завтра о 5 годині з новим секретарем. 3. Він бачив, як пакети були завантажені на останнє судно. 4. Чи хотіли б ви, щоб ми запросили нових партнерів на зустріч? 5. Ми не прийняли вашу пропозицію, вважаючи ціни надто високими. 6. Дуже ймовірно, що контракт буде підписано сьогодні на зустрічі. 7. Виявилось, що це питання має велике значення для нашої фірми. 8. Ви безперечно отримаєте відповідь на своє замовлення вчасно. 9. Відомо, що його запросили на презентацію нового обладнання. 10. Почувши, що вони говорять про нього, він встав і вийшов з кімнати.