- •Передмова
- •Marketing Communication
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing Communication
- •3. Answer the following questions:
- •9. Put questions to the words in italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Modal verbs (can, must, may, to be, to have)
- •12. Choose the correct variant of the modal verb:
- •13. Put in must or can’t into the following sentences:
- •14. Put the verb in brackets in the proper tense form. Read and translate the following sentences:
- •Promotion
- •Promotion
- •Integrate, margin, sales increases, potential customers, promotional tools, above-the-line promotion, personal selling, brand equity
- •Grammar: Appendix #1
- •Modal verbs (need, should, ought to)
- •12. Insert modal verbs “should”, “ought to”, “need”:
- •13. Make up sentences and translate them:
- •14. Complete the sentences using should or ought to and the correct form of the verbs in the box. Translate sentences into Ukrainian:
- •15. Translate the following sentences into Ukrainian. State in what meaning the modal verbs are used:
- •16. Replace the infinitives in brackets by “should”, “need”, “ought to”, “have to” depending on whether you give an advice, permission not to do smth, criticize a past action:
- •17. Comment on the meaning of modal verbs. Translate into English:
- •18. Translate into English:
- •Module Control 1 Units 1 -2
- •5. Promotion mix
- •6. Marketing intelligence
- •7. Public relations
- •Marketing and Advertising
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Marketing and Advertising
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Find words or expressions in the text which mean the following:
- •11. Translate into English
- •Grammar: Appendix #2
- •Conditional Mood
- •13. Fill in the blanks with if or when:
- •14. Complete the sentences with the Principal Clause:
- •15. Rewrite the following sentences using unless/ except if instead of if … not:
- •16. Put the verbs in brackets into the correct form:
- •17. Answer the following questions:
- •18. Translate into English:
- •Public Relations
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Public Relations
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in the italics:
- •10. Match terms with their definitions:
- •11. Translate into English:
- •Grammar: Appendix #3
- •Infinitive Complexes
- •Module Control 2 Units 3 – 4
- •1. Corporate advertising
- •2. Public relations (pr)
- •3. Marketing
- •4. Publicity
- •Consumer Protection
- •2. Read and translate the text: Consumer Protection
- •3. Answer the following questions:
- •4. Give Ukrainian equivalents of the following:
- •5. Give English equivalents of the following:
- •6. Match and learn the synonyms:
- •7. Match and learn the opposites:
- •8. Complete the sentences using the proper words from the list below:
- •9. Put questions to the words in italics:
- •11. Translate into English:
- •Grammar: Appendix #5
- •Participle
- •Market structure and Competition: Market Leaders, Challengers and Followers
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text: Market Structure and Competition: Market Leaders, Challengers and Followers
- •3. Answer the following questions:
- •9. Put questions to the words in the italics:
- •10. Define the following terms on the basis of the text:
- •11. Translate the following sentences into English:
- •Grammar: Appendix #6
- •Module Control 3 Units 5 – 6
- •Is a poor kind of business”.
- •International Marketing
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Marketing
- •3. Answer the following questions:
- •9. Complete the sentences with proper words given below:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7
- •Adverbial Clauses of Time, Place, Manner
- •International Management
- •1. Read and learn the following words and word combinations:
- •2. Read and translate the text:
- •International Management
- •9. Define the following terms from the text:
- •10. Put questions to the words in the italics:
- •11. Translate into English:
- •Grammar: Appendix #7 Adverbial Clauses of Cause, Purpose, Condition
- •Module Control 4 Units 7 – 8
- •Grammar reference
- •Conditional Mood (Умовний спосіб)
- •The Infinitive (Інфінітив)
- •The Infinitive Complexes (Інфінітивні комплекси) The Objective Infinitive Complex (Об’єктний інфінітивний комплекс)
- •The Subjective Infinitive Complex (Суб’єктний інфінітивний комплекс)
- •The Prepositional Infinitive Complex (Прийменниковий інфінітивний комплекс)
- •The Participle (Дієприкметник)
- •Complexes with Participle (Комплекси з дієприкметником) The Objective Participle Complex (Об’єктний дієприкметниковий комплекс)
- •The Subjective Participle Complex (Суб’єктний дієприкметниковий комплекс)
- •The Gerund (Герундій)
- •Adverbial Clauses (Підрядні обставинні речення)
- •Glossary
- •Supplementary reading
- •Corporate Communications
- •Media Strategy
- •The Four Major Promotional Tools
- •Buzz Marketing
- •Advertising and the Marketing Concept
- •How Companies Advertise
- •Advertising on tv and Radio
- •Outdoor Advertising
- •Street Marketing and Sampling
- •Public Relations and Lobbying
- •The Press
- •Customer Need and Behaviour
- •Protectionism and Free Trade
- •International Marketing Strategies
- •The Role of Marketing in the Strategic Planning Process
- •Cross-Cultural Management
- •Logistics Management
10. Find words or expressions in the text which mean the following:
1. is advertising to customers by various retail stores such as supermarkets and shoe stores.
2. is face-to-face communication.
3. is advertising from manufacturers to other manufacturers. A firm selling motors to automobile companies would use industrial advertising.
4.is advertising to wholesalers and retailers by manufacturers to encourage them to carry their products.
5. is an advertising connected with the brand image, or picture, a company wants to present to the public.
6. is something that company produces, makes, or offers.
7. is something where you sell the product and how it reaches the consumer.
11. Translate into English
1. Реклама не тільки інформує нас про продукт, але змушує нас купувати газети, журнали та дивитись рекламу по телебаченню. 2. Люди, які купують продукцію певної компанії називаються клієнтами або споживачами. 3. Рекламний агент повинен вміти рано дізнаватись про нові тренди. 4. Прямий продаж є дуже інформативним і є значною допомогою покупцям. 5. Метою товарної реклами є збільшення продажу шляхом рекламування товару більш широкій аудиторії. 6. Люди мають хибну уяву про те, що реклама не є інформативною. 7. Робота маркетологів – це знайти той продукт, який споживачі потребують. 8. Реклама організації використовується для створення привабливого іміджу. 9. Маркетинг - це термін даний різним видам діяльності, що мають намір створити попит на певний вид продукції. 10. Реклама може бути використана будь ким, включаючи безприбуткові організації.
Grammar: Appendix #2
Conditional Mood
12. Match the first part of the sentence with the right ending:
A |
B |
1. If institutional advertising is successful |
a) you sign the contract. |
2. If our company lost foreign partners |
b) we start new production line. |
3. If he is presenting this project to the audience at two |
c) I’ll organize personal selling at 4 o’clock. |
4. If the new equipment were cheaper |
d) we generate brand image more effectively. |
5. If prices are increasing |
e) we can earn benefits at the end of the month. |
6. If our company has more retailers |
f) we shall raise our profits. |
7. If you have practiced trade advertising |
g) we should look for new investors. |
8. When we employ new people |
h) the volume of the sale becomes lower. |
9. When you have finished the negotiations |
i) we might buy it. |
10. If we start this project today |
j) you’ll get good results in one month. |
13. Fill in the blanks with if or when:
1. I don’t know whether your company will practice corporate advertising, but call me … it will. 2. Our partners in Germany are talking about investments into this new product. Could you send them samples … they call? 3. This production line won’t be able to compete … our management doesn’t implement our strategic planning. 4. Calculate our expenses, and I’ll check the records … I come back. 5. He’ll be surprised … the wholesalers refuse our offer. 6. Sales are low right now, but they will rise … prices go down. 7. Explain these changes to the team of managers …. you arrive in the office.