- •BusinessEnglish2
- •Unit1 Finance
- •1(1)Listening.Listenandpractice.Mindthenewwords.
- •2.Howmuchdoyouknowaboutmoney?Answerthequestions.
- •3.Lookatthefivelistsofnumbersandchooseatermfromtheboxthatdescribeseachone.
- •4.Sayingnumerals.Lookatthewrittenformsofthedates,times,moneyanddimensions.Canyousaythem?Listenandrepeatthenumerals.
- •9(5).Listening.
- •Annualholidays
- •10(6).Listening.
- •10.1Listentotwopeoplediscussingtheirweeklyexpenditureondifferentthingsandcompletethetable.
- •10.2Comparethepercentagesinthetablewithyours.Tellaboutyourownweeklyexpenditure.
- •11.Reading.Readthetextandexplainthewordsinbold. ABank
- •Vocabulary
- •12.GiveRussianequivalents:
- •13.Choosewordsfromthelisttofillinthegaps,thenusethemtomakesentences:
- •14.Answerthequestions:
- •Unit2 Makingmoney
- •1.Lookthewordsintheboxinthedictionary.Completethetextbelowwiththem.
- •2.Readthetextagain.Arethesestatementstrueorfalse.
- •3.Reading.Readthearticleandchoosethecorrectanswertothequestionsbelow.Mindthenewwords.
- •PrinceAlwaleedbinTalal
- •3.1Choosethecorrectanswer.
- •3.2Matchthenumbers.Findtheminthetext.Whatdotheyreferto?
- •4(7)Listening.
- •4.1Lookattheheadlinesfromfinancialpress.Listentothefinancialnewsstoriesandmatchthemwiththeheadlines.
- •ABankRun
- •3.Depositinsurancesystemsinsureeachdepositoruptoacertain
- •Vocabulary
- •8.GiveRussianequivalents:
- •Unit3 Bankaccount
- •StudentAccount
- •3.Answerthequestions.
- •4(8).Listening.Chrisisastudentwhowantstoapplyforacreditcard.Afterthefirstlisteningtohisconversationwithabankemployee,completethenotes.
- •4.1Listenagain,fillinthegaps,makeupasimilardialogue.
- •5.Reading.Readthetextandexplainthewordsinbold.
- •Vocabulary
- •6.GiveRussianequivalents:
- •7.Choosewordsfromthelisttofillinthegaps,thenusethemtomakesentences:
- •8.Answerthequestions:
- •Inflation
- •1.Discussthequestions.
- •2.Matchtwohalvesofthesentences.
- •3(9).Listening.ListenandcompletethechartwiththecorrectpricesforFebruaryandMarch.Mindsomenewwords.
- •3.1Nowcalculatetherateofinflationoneachitemasapercentage.ThenmakepredictionsaboutthecostofeachiteminthechartforthemonthofApril.
- •4.Reading.Readthetextandexplainthewordsinbold.
- •Inflation
- •Vocabulary
- •Unit5 Competition
- •1(10).Listening.Listenandpractice.Mindthenewwords.
- •2.Discussthefollowing.Whoarethemaincompetitorsinthemarketinthefollowingsectors?
- •3.Speaking.Theglobalmarketisverycompetitive.Whatcancompaniesdotopersuadecustomerstobuytheirproductinsteadofanothersimilarone?Youcanusethefollowingprompts.
- •4.Reading.Beforeyoureadthearticlemakepredictions.Matchthesentenceopenings1-4,withtheendingsa-d.Thenscanthetextandseeifyouarecorrect.
- •Coca-Colavs.Pepsi
- •4.1Readthearticleagainandanswerthequestions.
- •5(11).Listening.ListentoKeithJacksontalkingaboutcompetitioninaglobalmarket.Notethedefinitionsofthreestrategiesforbecomingamarketleader.
- •Vocabulary
- •Unit6 Applyingforthejob
- •1.Translatethefollowingwordsusingthedictionaryifnecessary.Thenfillinthegapsinthetextbelow.
- •2.Speaking.Whatinformationisitnecessarytoincludeinaresume?
- •3.Readthefollowingstatementsaboutpreparingaresume.Doyouagreeordisagreewiththem?Discussyouropinionsinthegroup.
- •4.Readthestepsforpreparingaresumeandnumbertheminthebestorder.Thefirstonehasbeendoneforyou.
- •5(14).Listening.ListentoaHumanResources(hr)managertalkingaboutwhattoincludeinaresume.Whatshouldandshouldn’tbeincludedintoit.
- •5.1Listenagain,fillinthegapsandpractice.
- •5.2Speaking.Summarizetheadviceofferedinthetext.Youcanalsoaddyourrecommendations.
- •6.Reading.Readtheextractfromtheadvertisementforajobatalargebankingorganization.Thenreadthroughthetworesumes(cVs)anddecidewhichapplicantisbettersuitedtothejob.
- •7(15).Listening.ListentotwopeoplefromtheHumanResearchDepartmentdiscussingthetwoapplicants.Markthepositivepointsforeachapplicant.
- •8.Writing.Now,usingtheideasandadvicescontainedinthislesson,writeyourownresume.
- •9.Reading.Readthetextandexplainthewordsinbold. ACreditCard
- •Vocabulary
- •Contents
7(15).Listening.ListentotwopeoplefromtheHumanResearchDepartmentdiscussingthetwoapplicants.Markthepositivepointsforeachapplicant.
Mindsomenewwords.
tobeimpressedwith |
бытьподвпечатлением |
shortinsmth |
снехваткойчего-либо |
up-to-datetheoretical knowledge |
современныетеоретическиезнания |
degree |
степень |
weak |
слабый |
mortgagecompany |
ипотечнаякомпания |
tomakearrangements |
делатьприготовление,планировать |
|
Applicant1 |
Applicant2 |
overallqualifications |
|
|
specificcourses |
|
|
yearsofexperience |
|
|
rangeofresponsibilities |
|
|
experiencerelatedtofinance |
|
|
flexibility |
|
|
teampower |
|
|
8.Writing.Now,usingtheideasandadvicescontainedinthislesson,writeyourownresume.
9.Reading.Readthetextandexplainthewordsinbold. ACreditCard
Acreditcardispartofasystemofpayments.Itisnamedafterthesmallplasticcardissuedtousersofthesystem.Itentitlesitsholdertobuygoodsandservicesbasedontheholder'spromisetopayforthesegoodsandservices.Theissuerofthecardgrantsalineofcredittotheconsumer(ortheuser).Sotheusercanborrowmoneyforpayment.
Mostcreditcardsareissuedbylocalbanksorcreditunions.
Whenapurchaseismade,thecreditcarduseragreestopaythecardissuer.Thecardholderindicatesconsenttopaybysigningareceipt
witharecordofthecarddetailsandindicatingtheamounttobepaidorbyenteringapersonalidentificationnumber(PIN).Also,many
merchantsnowacceptverbalauthorizationsviatelephoneandelectronicauthorizationusingtheInternet,knownasa'Card/CardholderNot
Present'(CNP)transaction.
Themainbenefittoeachcustomerisconvenience.Comparedtodebitcardsandchecks,acreditcardallowssmallshort-termloanstobequicklymadetoacustomer.Thecustomerneednotcalculateabalanceremainingbeforeeverytransaction.Creditcardsalsoprovidemorefraudprotectionthandebitcards.
Additionally,carryingacreditcardmaybeaconveniencetosomecustomers,asiteliminatestheneedtocarryanycashformostpurposes.
Creditcardswithlowintroductoryratesarelimitedtoafixedterm,
usuallybetween6and12monthsafterwhichahigherrateischarged.Asallcreditcardsassessfeesandinterest,somecustomersbecomesoencumberedwiththeircreditdebtservicethattheyaredriventobankruptcy.Creditcardswilloftenstipulateadefaultrateof20to30percentintheeventapaymentismissed.Thatis,ifaconsumermissesapayment,theratewillautomaticallyincreasetoaveryburdensomelevel.
Vocabulary
toentitle–даватьправо
alineofcredit–кредитнаялиния
areceipt–распискавполучении,квитанция
introductoryrate-
toassessfee–взиматьплатузауслуги
toencumber–затруднять,обременятьдолгамиtostipulate–оговаривать;ставитьусловиемburdensome–обременительный
adefaultrate–неуплатазадолженностипокредиту
10.GiveRussianequivalents:
acardholder
aconsent
fraudprotectionadebitcard
toprovide
11.Choosewordsfromthelisttofillinthegaps,thenusethemtomakesentences:
default,verbal,fraud,short-term,local,card
1. authorization
2. issuer
3. protection
4. rate
5. loan
6. bank
12.Fillinthegapswiththewordsandexpressionsfromthetext:
1.Theissuerofthecardgrants…..totheconsumer.
2.Acreditcardallows….tobequicklymadetoacustomer.
3.Carryingacreditcard…..theneedtocarryanycash.
4.Intheeventapaymentismissedcreditcardsoftenstipulate…...
13.Answerthequestions:
1.Whatdoesacreditcardentitleitsholderto?
2.Whatdoesthecardissuergranttotheuser?
3.Howdoesthecardholderindicateconsenttopayforapurchase?
4.Whatisthedifferencebetweencreditcardsanddebitcards?
14.Usewords/phrasesfromthelisttohelpyouretellthetext:
Toentitle,tograntalineofcredit,toindicateconsent,tosigna
receipt,short-termloans,fraudprotection,tostipulateadefaultrate
AudioScripts
Unit1Listening7(3)
In1999theminimumwagewassetat£3.60anhourforadultsand£3.00foryoungworkersagedbetweeneighteenandtwenty-one.Surveysshowedthatmostemployerswantedtheminimumwagetobe
£3.50,butatleasttheyarepleasedthegovernmentdidnotsetitat£4.00
asmanyworkersdemanded.
Unit1Listening8(4)
ThemostexpensiveplacetoliveinEuropeisOslo.Intheworldrankingitcomesinfifthposition.ParisisanotherexpensiveEuropeancityandcomesinatseventhplaceintheworldranking.Londonisintenthplace–adramaticmovefromthepreviousyearwhenitwasintwenty-eighthplace.Surprisingly,StockholmischeaperthanLondonandcomesinatthirteenthposition.DusseldorfandLyonbothcomelowerdownattwenty-firstpositionandFrankfurtisintwenty-sixthplace.
Unit1Listening9(5)
Annualholidaysvarygreatlyfromcountrytocountry.TheSpanishtakeanaverageof32.1daysholidayperyearcomparedwiththeHungariansandtheBritishwhohaveonly22.1days–justoverfourworkingweeks.IntheCzechRepublic,annualholidaysareevenlessgenerous,withtheaveragenumberofdaysatjust19.5.
Unit1Listening10(6)
RA=RobynAlton,MM=MatthewMead
foodanddrink.Ispendapproximately10%ofmyincomeonfoodanddrinkinayear.
MM:Uhhu.Ispendabout14%,I’dsay,soabitmorethanyou,but,er,lessthanthepiechart.Itseemsalot,doesn’tit?
RA:Itseemsalot.Whatabouthousing?
MM:Housing;Ispendabout27%,ermwhichisquitealot,it’salotofmyincome,erforonearea,butIambuyingasecondhouse,soitcostsmoremoney.Transportseemedquitehigh,Ithought,er15.7%fortransport.Ispendonlyabout6or7%.Whataboutyou?
RA:Ispend15%ermofmytotalincomeontransportation,ersothatdidn’tsurpriseme,thatfigure.Whatabouthouseholdgoodsandservices?
MM:Well,I’veonlygot4%,buterm,Iamnotdoingmuchworkonmyhouseatthemoment,soit’snotagreatdealofmyincome.Whataboutyou?
RA:Ispend12%onhouseholdgoodsandservices;Ispendermmoneyondecorating,gardening,ermsothat’salargepartofmyexpenditure.
MM:Right.Ispendabout16%-15or16%onleisuregoodsandservices,soaboutthesameasthepiechart.
RA:That’ssimilartome.Ispendabout15%.
travel.
MM:Right.That’songoingtothegym,spots,maybesome
RA:That’s,that’sverysimilarforme.Whatabouttobacco?I’ve,Ispend0%ontobacco.
MM:Mmm,Idon’tsmoke,soit’snotanimportantpartforme,
ander2%seemsveryhigh.
RA:Itseemstometoo.
Unit2Listening4(7)
1.TheStarbirdGroupreceivedgoodnewsthismorning.Thecompany,whichownsoverahundredhotelsinGreatBritain,hasagreedtosell30%ofitssharestoItalianentrepreneurLuigiVieri.Theshareswerevaluedat£70million.SharesinthegrouproseontheLondonStockExchange.Theyclosedat£3.50.
2.TheSwedishfurniturecompanyIKEAhasanewwayofpayingitsemployeestheirannualbonus.Themoneyfromalloftoday’ssaleswillbesharedbetweenthestaff.
3.TheBankofEnglandtodayannouncedanincreaseofaquarterofonepercentinitsbaserate.Banksimmediatelyannouncedincreasesininterestrates.Sharesfellasaresultofthisnews.
4.ItwasannouncedtodaythatAGF,France’ssecondlargestinsurancecompany,willbetakenoverbyAllianztocreatealargepan-Europeaninsurancecompany.TheheadquartersofthenewgroupwillbeinGermany.
Unit4Listening3(9)
IntheperiodfromFebruarytoMarch,thefollowingpricechangeswerenoted.Thepriceofmilkwentupfromadollarfiftytoadollarsixtyaquartwhilethepriceofan18-ouncecontainerofyogurtstayedthesameattwodollarsandfiftycents.Thepriceoftheloafofbreadincreasedslightlyfromthreedollarstothreedollarsandfivecents.Sugaralsowentupinpricefromonedollarapoundtoonedollarandfivecents.Thepriceofapplessawatwenty-centincrease.Apound
alsowentup.Thepriceofaboxof100teabagswentfromtwodollarstwentytotwodollarsthirtycents.Theonlyitemtogodowninpricewascoffee.An18-ouncecancostfourdollarsinFebruaryandthreedollarsandfiftycentsinMarch.
Unit5Listening5(11)
Int=Interviewer,KJ=KeithJackson
Int:Theglobalmarketplaceisverycompetitive;howcanacompanybecomeamarketleader?
KJ:Well,Ithinkbasicallybyhavingagoodproductandusinggoodmarketing.Buttobecomeamarketleadertherearethreemainstrategies,Ithink–cost,soreducingcost,producingmorecheaply,sellingmorecheaply;erdifferentiation–thatismakingyourproductsappearveryspecialinthemarketplace,andinnovation–sofindingnewproductsandnewwaystomarketproducts,whichisparticularlyimportantinthe,asyousaid,theglobalmarket.
Unit5Listening5(12)
Int:Canwetakeaconcreteexampleandlookatthesoftdrinksmarket?Canyouexplainhowthesethreefactorswork?
KJ:Fine,wellifyoulookaterm,costasfocus,oracost-focusstrategy,ermlet’stakecolaforexample,ermweknowthatbigsupermarketchainsintheUK–SafewaysorTescosorSainsbury’s–theyproducetheirowncolaandcansellitmorecheaplythanCoca-Cola,forexample.Ermdifferentiation,Imean,agoodexampleis,Ithink,Tango;they’vemanagedtopenetratethemarketandbecompetitivebyusingaveryinterestingandratherwackyadvertisingcampaignfortheirproduct.Erm,andinnovation,forexample,Virginweknowofaseramusicorairlinecompany;theyalsoowncinemas,
andthroughthecinemas,thedistributionchanneloftheircinemas,they’vemanagednowtopromotetheirownversionofcola,sothey’ve….innovationincontrollingdistributionmeanstheycanbecompetitiveinthecolamarket,forexample.
Unit5Listening5(13)
Int:Keith,youmentionederm,someveryfamousnamesthere,erm,companieswhichcompeteintheglobalmarketplace.Arethereanyparticularproblemsfacedbycompanieswho,whowishtobecompetitiveintheglobalmarket?
KJ:Wellyesthereare.ImentionedVirginandCoca-Colaforexample,theseareglobalplayersinthesoftdrinksmarket,ermtheydofaceparticularproblems.Wecouldtakeanotherexample–McDonald’sinthefoodretailbusiness.ForexampleMcDonald’s,themainpartoftheirsellingstrategyisthequalityoftheirproducts,thestandardizedquality.Itisverydifficultforacompanytocontrolorguaranteethequalityoftheirproductonaglobalscale.Ermparticularlywheretheyhavetobesensitivetooradapttolocalculturesandcustomerexpectations.AgoodexamplewithregardtoMcDonald’sisthefactthattheydonotsellbeefburgers,soburgersmadeofbeef,inIndia,forexample,becausethatwouldpossiblyoffendlocalculturesthere.Ofcoursegloballymarketingbecomesaparticularproblem–cancompaniesermcommunicatethesameorasimilarstandardizedmessageabouttheirproductindifferentlanguageregionsoftheworld?AndMcDonald’sweknowareveryluckyinthisrespectbecausetheyhaveagoodproductinthesensethattheproducttheyofferisrecognizedamongalargepopulation,youthfulpopulationoftheworldassymbolizingtheAmericanlifestyle,forexample,soMcDonald’sareveryluckyinthepoweroftheproductandthemessagetheyhaveonaglobalscale.Othercompaniesofcoursehavemuchgreaterdifficultieswiththeirproducts.
Unit6Listening7(15)
M=Manager,J=Jane
M:Jane,whatwasyouroverallimpressionoftheapplicants?J:Iwasimpressedwithboth,butforverydifferentreasons.
M:Yes,Iagree.Applicant1hasquitealotofexperience–
overall20years,butisalittleshortinacademicqualifications.
J:Yes,that’struewhereasApplicant2hasanM.A.inHR,andaveryrecentone,aswellasGeneralBusinessdegree.It’sveryimportanttohaveup-to-datetheoreticalknowledge.
M:You’rerightaboutthat,butontheexperiencesidedon’tyouthinkshe’salittleweak?
J:Ofcourse,butshe’sworkedatthatmortgagecompany,whichhasgivenhersomeexperienceonthefinancialsideofthingswhereasApplicant1hashadmoreexperience,butinmoregeneralsituations.
M:True,butlookatthewiderangeofresponsibilitieshe’shad
inveryimportantHRareasatmanagementlevels.
J:Butwe’relookingforsomeonewho’sateamplayerandthat’sprobablyeasierforapersonwho’snewintheworkplace.Iwonderabouttheflexibilityofapersonwho’sbeeninmanagementforsolong.
M:Let’sinvitethembothforaninterviewandkeepthesequestionsinmindaswe’reinterviewing.
J:Goodplan.I’llcallthemandmakearrangements.
