Vocabulary

inflationrate–темпинфляции

stable–стабильный

stagflation–стагфляция

todevalue–девальвировать

demand-pullinflation–инфляция,вызваннаяизбыточнымспросомнатоварыиуслуги

cost-pushinflation–инфляция,вызваннаяростомиздержекпроизводства

anticipatedinflation–ожидаемаяинфляция

tonegotiatecontracts–заключатьконтракты

wagehikes–увеличениезарплаты

purchasingpower–покупательнаяспособность

toreprice–пересматриватьцены

5.GiveRussianequivalents:

indicator

toaffecttoabsorbupdatedretireedeclineinterest-free

6.Choosewordsfromthelisttofillinthegaps,thenusethemtomakesentences:

wage,purchasing,stable,economic,monetary

_{1. output}

2. hikes

3. deflation

_{4. prices}

5. power

7.Correctthestatements:

1.Deflationislessproblematicthaninflation.

2.Whenthemoneysupplydecreasestoorapidly,inflationiscreated.

3.Thedemand-pullinflationhappensinslowgrowingeconomies.

4.Inflationdoesnotaffectpensioners.

8.Answerthequestions:

1.Whatdoesinflationmean?

2.Whatismoreproblematic:inflationordeflation?

3.Whatarethekindsofinflation?

4.Whatisthedemand-pullinflation?

5.Whatdoesthecost-pushinflationmean?

6.Whatproblemsariseinthecaseofunanticipatedinflation?

9.Usewords/phrasesfromthelisttohelpyouretellthetext:generallevelofprices,toincreasethemoneysupply,todevaluethecurrency,generalpriceinflation,thedemand-pullinflation,thecost-pushinflation,anticipatedinflation,interestrates,tonegotiatecontracts,unanticipatedinflation.

Unit5 Competition

1(10).Listening.Listenandpractice.Mindthenewwords.

openmarket	открытыйрынок
competitor	конкурент
tosetaprice	устанавливатьцену
togainthemarketshare	получитьприростдолирынка
tocompete	конкурировать
marketleader	лидеррынка
rival	конкурент
loyalty	верность,приверженность
border	граница
presence	присутствие

Inanopenmarketanynumberofsellersorcompetitorscanoffergoodsforsale.Anefficientproducer,whokeepscostslow,cansetalowpriceforgoodsthatothercompaniesfinditdifficulttocompetewith.Allcompaniestrytogainthebiggestmarketshare

possible,andcompeteaggressivelywiththeirmaincompetitorstodothis.Companieswiththebiggestmarketshareforaproduct,themarket

leaders,maycompetewiththeirrivalsonquality,image,brandloyalty

orprice.Majorcompaniescompeteacrossbordersintheglobalmarketplacetotrytoenternewmarketsincountrieswheretheydonothaveapresence.

2.Discussthefollowing.Whoarethemaincompetitorsinthemarketinthefollowingsectors?

Sportswear,fashion,cars,telecommunications,computers,soft

drinks.

3.Speaking.Theglobalmarketisverycompetitive.Whatcancompaniesdotopersuadecustomerstobuytheirproductinsteadofanothersimilarone?Youcanusethefollowingprompts.

Toincreasesales,toenternewmarkets,tomaintaincustomerloyalty,tosponsorsportevents,toupdatetheproduct(service),toattractnewcustomers,tosendyouremployeesontrainingcourses.