- •Contents
- •The press
- •1 Work in pairs and answer the questions below:
- •Vocabulary
- •2. The following words all appear in the text. Match each one with its correct definition on the right.
- •3. Read the text up to the end of page 9 and answer these questions:
- •2. Study the words and phrases in the table and learn them to use in further activities.
- •1. Read the text ‘The press’ up to the end and consider this list of the characteristics of British newspapers:
- •3. Give the English equivalents for the following words and expressions:
- •4 Translate the following sentences employing the active vocabulary:
- •5 Read the following text and use the bald word in each line to form a word that fits in the gap in the same line Media career opportunities
- •6 Сomplete these sentences to make a summary of the text.
- •2 The following words all appear in the text. Match each one with its correct definition on the right.
- •1 Read the text and answer the questions
- •2 Give English equivalents for the following words and expressions:
- •3 Fill in the gaps with the words and phrases from the box.
- •Worldwide television (1 part)
- •1 Read the text and find out information about
- •3 Describe the activities of itv regarding its
- •4 Explain the difference between the following notions. Mind the words and expressions in bold.
- •5 Complete the sentences with the verbs and phrases from the text. Mind prepositions where necessary.
- •6 Give English equivalents for the following:
- •1 The text below illustrates fierce debates about radical changes in tv sector in early 90. Translate the text:
- •(2 Part)
- •1 Read the text and answer the questions below.
- •2 Сomplete the sentences with the information from the text.
- •3 Read the text and examine the chart. Answer the questions below. Who watches what?
- •Government and the media
- •1 The following words all appear in the text. Match each one with its correct definition on the right.
- •1 Read the text and decide if the statements below t (true) or f (false).
- •Language notes
- •2. Explain the difference between the following.
- •3. Use the context to guess the meaning of the following words and phrases.
- •4 Fill in the gaps with the correct verb forms and phrases from the box
- •5 Complete the chart with the noun forms
- •4. Read the text and answer the questions below. The question of secrecy
- •Privacy and self-regulation of the press
- •2 Read the text and check your ideas
- •Language notes
- •1 Find words or phrases in the text that mean the following
- •2 Complete the chart with the missing verbs, nouns and adjectives
- •3 Make up sentences of your own with the words from the chart.
- •4 Fill in the gaps with the correct verbs, appropriate words or phrases from the box.
- •5 Give English equivalents for the following words and expressions:
- •1 Listen to the news and read the article below considering the reporting of Madeleine McCann’s abduction in the British press.
- •Language notes
- •2 A) Comment on the article and discuss how free should the press be.
- •Internet in uk.
- •1 Discuss the following questions in pairs
- •2 In pairs, decide if the following are examples connected with the Internet
- •1 Read the text ‘The Internet in uk” and decide if the following statements true or false.
- •Information, not entertainment.
- •It has taken the internet little more than a decade to become the biggest advertising sector in the uk.
- •Language notes
- •2 Give the English equivalents for the following words and expressions:
- •3 Translate the following sentences using the active vocabulary:
- •4 Complete the sentences with the words and phrases from the box:
- •Supplement List of newspapers in the United Kingdom
- •Broadsheet and former broadsheet newspapers
- •"Middle-market" tabloid newspapers
- •Tabloid newspapers
- •Is the bbc as good as it could be?
- •Internet in Britain as a popular media-source.
- •What is Internet Radio?
- •The bbc online
- •The Internet Watch Foundation (iwf)
- •1 The first talk with prime-minister over telephone.
- •2 Fill in the gaps using words and phrases from the box.
- •3 The telephone talk in the kitchen and how it resulted.
- •4. The talk between Alastair Campbell and Tony Blair about the Queen’s speech.
- •Vocabulary notes:
1 Read the text and find out information about
three independent channels
commercial channels
BBC Worldwide
BBC and CNN
2 a) The BBC reconstruction in the mid- 1900s resulted in six separate components. Fill in what each service is responsible for:
BBC Broadcast – schedules and commissions services for audiences;
BBC Production –
BBC News –
BBC Worldwide –
BBC Resources –
BBC Corporate Service-
b) Why did leading BBC journalists protest against the so-called ‘managerrialism’?
What danger remains according to experts?
3 Describe the activities of itv regarding its
revenue
qualities of programmes
competition with the BBC
4 Explain the difference between the following notions. Mind the words and expressions in bold.
terrestrial channels and satellite broadcasting
analogue frequency and digital transmission
financing by licence fee and financing through advertising
distinctive ethos and bland homogeneity
minority interest programmes and mass appeal programmes
the finest creations the liberal mind and brutalizing ‘managerialism’
managerial efficiency and commercial efficiency
integrated national and integrated international news operation
to enjoy public funding and to be responsible for public funding
5 Complete the sentences with the verbs and phrases from the text. Mind prepositions where necessary.
commence; derive; the drive; to enjoy; struck; govern; empowered; franchises erode; set; provide; likely |
1. In 1991 the BBC ______ a commercial operation called Worldwide Television
2. Terrestrial broadcasting is _____ to expand further.
3. BBC television and radio ______ its income _____ an annual licence fee for television.
4. The danger, however, is that _____ ______ managerial efficiency will _____ the high quality of individual programmes.
5. The BBC had to operate with commercial efficiency in order to continue _____ public funding.
6. A compromise was _____, but the danger remains.
7. Since 1991 ITV has been ______ _____ the ITC, which is ______ to give regional ______ for a10-year period to a number of different companies.
8. In 1955 there had been fears that advertising would ______ the high standards already _____ by the BBC.
9. Channel 4 ______ an alternative service with more documentaries, cultural and informative programmes.
6 Give English equivalents for the following:
сеть вещания; начинать коммерческое предприятие; наземные вещательные каналы; аналоговая частота; цифровое вещание (передача); извлекать доходы; годовая оплата лицензии; коммерческая продуктивность; пользоваться общественным финансированием; преобладающая черта, характер; скучное однообразие; повреждать высокому качеству; франшиза