5 Read the following text and use the bald word in each line to form a word that fits in the gap in the same line Media career opportunities
Nowadays there is a (1) _____ of career opportunities vary
in the media. It is possible to study (2) ______ journalist
at most universities, many of which offer (3) ______ option
courses in reporting on sports and (4) ________ entertain
Newer degrees in media studies, which were (5) ______ available
as recently as ten years ago, attract (6) _________ enthusiasm
students from all over the country.
Some graduates prefer to work in (7) _______advertise
as it allows them to use their (8) _________create in the
(9) _______ produce of increasingly sophisticated TV and press advertisements.
(10) _______ fortunate not all graduates find work easily as there are still a lot of (11) _______ employ in the media industry but things are improving.
6 Сomplete these sentences to make a summary of the text.
1 On average, two out of three people in Britain ……
2 Newspaper in Britain are classified as either ……
3 Ownership of the press is in the hands ……
4 Private ownership affects ……
5 Popular dailies deal with ……
6 Quality papers cover ……
7 During 80s every newspaper was radically affected by …..
8 Britain has a large number of …..
9 The best – selling weeklies are those …..
10 Newspapers can not compete with Britain’s news agency…..
Points for discussion
Discuss in small groups what is meant with the following statements:
‘You can call a popular British tabloid a ‘paper’ but hardly a ‘newspaper’.
‘Fleet Street is known colloquially as ‘the Street of Shame’.
‘No newspaper anywhere can compete with Britain’s formidable news agency Reuter’.
Writing
Describe any Ukrainian tabloid regarding its
format
circulation
content
headlines
UNIT 2
RADIO
Before reading
1 Work in pairs and answer the following questions
Do you listen to the radio?
What sort of programmes do you prefer?
Does the radio provide an important service?
What do you know about BBC radio and how big is its audience?
2 The following words all appear in the text. Match each one with its correct definition on the right.
1 a phone- in (n)
2 a counseling service
3 aggrieved (adj)
4 perplexed (adj)
5 subsidiary (adj)
6 external services
7 impartial news
8 funding (n)
9 headquartered (adj)
a) not favouring one thing; fair or neutral
b) confused or worried
c) to have your headquarters at a particular place
d) to telephone a radio show to give your opinion
e) relating to foreign countries
f) professional advice about a problem
g) feeling that one has been unfairly treated,
h) money that is provided by sb. for a particular purpose
i) less important, secondary
In 1936 the government established the British Broadcasting Corporation (BBC) to provide a public service in radio. It is headquartered at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with 23,000 staff. The BBC also began broadcasting that year on the recently invented television. At first solely through its agency, television and radio changed the entertainment habits and the culture of the nation. In 1955, however, the establishment of independent and commercial television and radio removed the BBC's broadcasting monopoly.
In spite of its much reduced evening audience, BBC radio still provides an important service. Its five radio stations (BBC Radio 1-5) provide: (1) non-stop pop music; (2) light entertainment; (3) minority interests, e.g. classical music, arts programmes and academic material (some for Open University courses); (4) news and comment and discussion programmes; (5) sport. New digital radio stations were created: 1Xtra, 6 Music and BBC 7. BBC 1Xtra was a sister station to Radio 1 and specialised in modern black music. BBC 6 Music specialized in alternative music genres and BBB 7 specialised in archive, speech and children’s programming. The BBC additionally runs 38 local radio stations, providing material of local interest.
Commercial radio offers three nationwide services: Classic FM, which broadcasts mainly classical music; Virgin 1215, broadcasting popular music; and Talk Radio UK, a speech-based service.
In addition there are 180 independent local radio stations which provide news, information, music and other entertainment, coverage of local events, sports commentary, chat shows and 'phone-in' programmes. The latter provide an important counselling service to isolated, aggrieved or perplexed people.
The Corporation’s “guaranteed” income from the licence fee and the World Service grants are supplemented by profits from commercial operations through a wholly subsidiary, BBC Worldwide Ltd. The company’s activities include programme and format-sales, magazines including Radio Times and book publishing.
An important but separate part of the BBC's work is its 'external services'. The BBC World Service broadcasts by radio in English and 43 vernacular languages. The service is funded separately from the rest of the BBC, by the Foreign Office. Although the BBC has freedom in the content of what it broadcasts, the government decides in which foreign languages it should broadcast, and the amount of funding it should receive. As such, the service is a promotional part of British foreign policy. The BBC World Service reaches an audience of approximately 140 million listeners, who are predominantly young (aged between 25 and 35) and male. The strength of the BBC's external services has been the provision of relatively objective and impartial news and comment to listeners in countries where local censorship exists. The BBC is sometimes referred to as “Antie” and the “Beeb”. The former is also used to refer to the BBC’s sister corporation, the Australian Broadcasting Corporation.
While reading