
- •Vocabulary Practice
- •Dialogue 1
- •Dialogue 2
- •Dialogue 3
- •Vocabulary
- •Тема 2 company structure management
- •Dialogue
- •Тема 3 (15 часов)
- •Management Functions
- •Dialogue 1 Organization Structure
- •Dialogue 2 What makes a good manager?
- •Тема 4 (20 часов) The Four Ps.
- •Vital, insure, retailer, prices, placement, charge,
- •Dialogue 1
- •Тема 5 The Target Market
- •Vocabulary
- •Тема 6 Business documents An offer. Kinds of offers
- •Contracts and their features
- •Essential clauses of contract
- •Vocabulary
- •Тема 7 The main forms of business organization
- •Individual Proprietorship (Sole Trader or Sole Proprietor)
- •3Адание 1. Answer the questions:
- •2. Decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •Тема 8 Money and banking Money and its Functions
- •Different Kinds of Money
- •Vocabulary
- •Тема 9 The Internet
- •Тема 10 Multitasking
- •Тема 11 What Is International Trade?
- •Тема 12
- •Тема 13
Dialogue 1 Organization Structure
Russian specialist: You are one of ... leading experts on management. What are ... general principles of company organizational structure in ... US?
American expert; Basically it's ... functional form of organization with departments for marketing, production, finance and so on.
R.s: If I'm not mistaken, this form is more common for ... small firms, isn't it?
A.e: Yes, it is. As ... firms become larger and more complex departmentalization by product, territory or customer may be more effective.
R.s: I see. Organization structure also includes ... idea of... relationship between ... positions and ... people who hold ... positions. What can you say here?
A.e: ... oldest type of organization structure is the line organization.
R.s: Yes, but as far as I know, the line organization works only for small companies. Large companies need people who are not ... part of... chain of command.
A.e: That's right. ... large companies need people like lawyers, financial and other experts whose jobs are known as staff positions. Large companies use ... line and staff organization structure.
R.s: And what span of management is best?
A.e: You've raised ... most difficult question I must say. There is no one to answer it.
In general, ... broad span of management reduces ... total number of managers but... narrow span makes possible close supervision.
R.s: What's ... most typical management hierarchy in ... US companies?
A.e: Typically, there are three levels within management. They are supervisory managers, middle managers and top managers.
R.s: What's your idea of... well-managed business?
A.e: I, personally, believe that... business is well managed if everyone has ... clear idea of what his or her job is.
R.s: I can't agree more with you.
Notes
organization structure - организационная структура; functional - функциональный; departmentalization - деление на подразделения (отделы); line organization - линейная организация; staff position - функциональная должность; line and staff organization - линейная и функциональная организация; span of management - масштаб, объем управления; supervisory manager - менеджер низшего звена; middle manager - менеджер среднего звена; top manager - менеджер высшего звена.
Exercise 5. Read and act out the dialogue. Discuss the problem raised in the dialogue. Make a story on the basis of the dialogue paying special attention to the Reported Speech.
Dialogue 2 What makes a good manager?
R: One hears over and over again that what a modern enterprise needs is a good manager. What do you think of the problem?
Am.: The importance of a good manager can't be overestimated.
R.: What do you think makes a good manager?
Am.: First of all high standards of professional knowledge and personal conduct.
R.: What personal traits must a good manager have?
Am.: A good manager must be flexible, must have confidence in himself and others, and keep a sense of proportion. Besides, he must have leading ability.
R.: I see, and what professional skills should managers have?
Am.: Managers must know how to set goals and how to achieve them, how to divide work and how to coordinate the activities of individuals. They must know how to take corrective action if the organization is not progressing towards its goals.
R.: Management is often called the art of getting things done through people. What's your point of view on the essence of management?
Am.: The essence of management is to create an environment where individuals, working together, can perform effectively and efficiently. Nowadays managers must be more skilled in handling people.
R?.: Yes, managers must understand that human resources are a very important part of any business. The manager's job is very interesting, isn't it?
Am.: Yes, and given the opportunity I would choose the same career again.