II Найдите в тексте английские эквиваленты к следующим словам и словосочетаниям:

1) движение товара от производителя к потребителю;

2) с одной стороны / с другой стороны;

3) концепция маркетинга;

4) ставить потребителя на первое место;

5) выполнять маркетинговое исследование;

6) иметь четкое представление;

7) правильные каналы распределения;

8) нужды потребителя;

9) предвидеть, что нужно людям;

10) влиять на потребителя;

11) обеспечить широким ассортиментом товара;

12) постоянно изменяющиеся обстоятельства;

13) пересматривать существующие стратегии;

14) международный успех.

III Ответьте на следующие вопросы по содержанию текста:

1 What business activities does marketing include?

2 Why are all divisions of a company urged to think marketing?

3 What is the role of marketing research?

4 What does marketing in foreign environment often mean?

IV Поставьте глаголы в The Present Continuous Tense или The Simple Future Tense для выражения будущего.

1 Jane doesn't think she (to go out) tonight. She is too tired.

2 I promise I (to phone) you as soon as I arrive.

3 We (to have) the talks tomorrow. You (to come)?

4 I can't meet you this evening. A friend of mine (to come) to see me.

5 I (to go) to a party tomorrow. Would you like to come, too?

6 – Have you been to the exhibition of paintings? – Not yet, but we (to visit) the museum tomorrow.

V Раскройте скобки и употребите глаголы в The Present Perfect или The Simple Past Tense.

1 – What you (to do) yesterday? – I (to have) talks with the inspectors.

2 We just (to have) talks with the representatives of GML.

3 The Sales manager (to come back) from London yesterday.

4 Our director (to sign) already the contract with a foreign company.

5 – You (to go out) last night, Tom? – Yes, I (to go) to the cinema but I (not to enjoy) the film.

6 Last month we (to place) a trial order with Brown and Co.

7 The secretary (to type) some letters this morning.

8 – The company (to pay) the invoice yet? – Yes, they (to do) it yesterday.

VI Откройте скобки и поставьте глаголы в нужном времени.

1 Why you (not to go) to the exhibition yesterday?

2 The parties (to discuss) the itinerary of the meeting before they (to meet).

3 – Ann (to go) on a holiday this year? – Not yet? But she (to leave) for Spain in a week.

4 Look! The man (to try) to open the door of your car.

5 – What you (to do) here at such a late hour? – I (to write) a report.

6 The trains for Moscow (to leave) in the evening.

7 As soon as I (to see) him, I (to understand) that he (to work) hard.

8 When I (to come) to the office yesterday, the secretary (to type) a letter.

VII Выберите правильный модальный глагол.

1 I haven't seen this performance yet. I think I (must, may, can) see it some day.

2 (must, may, can) I invite you to the concert on Saturday?

3 When (must, may, can) we see the tests of the tools?

4 We are afraid, we (mustn't, may not, can't, needn't) discuss the matter now. We are very busy.

5 You (must, may, can) discuss the terms of delivery before signing the contract.