Doing Business on the Internet

Companies can use their presence on the Web to access the growing number of websites of interest. There are different ways in which businesses can benefit from its functions:

• Businesses use e-mail to deal with customers, to make and respond to enquiries quickly and to communicate with employees.

• A corporate website may be used for publicity, for selling or for sharing information.

• E-commerce or "online trading" has proved to be very successful for some companies. One of the advantages of this form of trading is that users can come to the website 24 hours a day.

• Marketing on the Web can be achieved by setting up a website and making it attractive to visitors.

• The Internet is a powerful tool for gathering data. Companies can use it to look up other companies and their products, access financial information, find market information, foreign exchange rates and so on.

• Using computer networks to transmit audio and video data between two or more people in different locations (video- conferences) is a time-saving method of communication.

• Many companies place their recruitment needs on their own websites or on the websites of recruitment agencies.

♦ Large corporations place their annual reports on their websites in order to provide a service to their shareholders.

Answer the following questions:

1. How can companies use their presence on the Web?

2. What do businesses use the e-mail for?

3. What may a corporate website be used for?

4. What is one of the advantages of the E-commerce?

5. How can marketing be achieved on the Web?

6. What can companies use the Internet for?

7. What is a time-saving method of communication?

8. How can companies use the Web for recruitment purposes?

9. Why do large corporations place their annual reports on their websites?

Form verbs from the following nouns:

presence, response, publicity, trading, location, recruitment.

Give the English for:

робити запит; спілкуватися з працівниками; корпоративна веб-сторінка; ділитися інформацією; електронна торгівля; перевага; збирати дані; валютний курс; комп'ютерна мережа; відео-конференція; метод, що заощаджує час; річний звіт; надавати послугу; акціонери.

Match words from list A with words from list В that have a similar meaning:

A	В
access	online trading
benefit	broadcast
respond	collect
gather	answer
transmit	gain
e-commerce	enter

Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian:

1. Recently there has been considerable expansion of... businesses which provide integrated media services through networks such as the Internet.

2. ... has become a major online service; it reduces company costs.

3. The product has sold well considering it was not given much advance

4. Our ... is used for delivering stock and bond information.

5. ... represents 30 per cent of our total business.

6. The firm tried to avoid adverse ... about its faulty products.

1. ... on the Web can be achieved by setting up a website and making it attractive to visitors.

2. A database of employees is maintained on your ....

3. He is the owner of a new ... service, specialising in providing a variety of foodstuffs which can be ordered on the Internet.

4. Cybercash could provide an important stimulus to ... sales.

online (2); PC; marketing; online trading; corporate website; publicity (2); e-commerce; multi-media.

Fill in the missing prepositions:

Financial services companies are rushing to provide teenagers ... easier ways ... spending their savings online.

Teenagers are just the sort... people an Internet retailer wants to sell ..., and the things they want to buy - games, CDs and clothing- are easily sold ... the Web.

But paying online is a tricky business ... consumers who are too young to own credit cards.

... most cases, parents pay ... these purchases ... credit cards, an arrangement that is often unsatisfactory ... them and their children.

One way to help them convert notes and coins ... cybercash is ... prepaid cards such ... Internet Cash ... the US and Smart cards ... the UK.

(with (2), of (2), to, on, for (3), in (3), into, through, as)

Study the vocabulary:

e-mail	електронна пошта
transmission	передача
subscriber	абонент
message	повідомлення; послання
electronic mail box	електронна поштова скринька
identifier	ідентифікатор; ім'я користувача
domain name	ім'я домена, тобто тип
	організації, якій належить
	комп'ютер

Read and translate the text:

E-mail

The most widely-used function on the Internet is e-mail (electronic mail).

E-mail is the transmission and distribution of information through personal computers linked to the telephone system, which allows subscribers to send a message directly to another subscriber that will appear in their electronic mail box.

Using e-mail, you can send messages to anyone with an Internet account, and most businesses today have an electronic mailing address.

E-mail is cheap and easy to use. In business, e-mail provides cheap and rapid communication between the employees of an organization, and between a company and its clients and suppliers.

An e-mail address contains an identifier, i.e. the user name. After that comes the symbol "@" (pronounced "at"), followed by the domain name, which identifies the server that is used to send your mail, the category of organization and the country code. The different elements of the domain name are separated by dots. There is no full stop at the end.

Form nouns from the following verbs:

transmit, distribute, compute, subscribe, communicate, employ, identify, serve.

The following words can be used in more than one way. Underline the correct part of speech for each word as it is used in the text:

1.	e-mail	a) noun	b) verb
2.	link	a) noun	b) verb
3.	address	a) noun	b) verb
4.	name	a) noun	b) verb
5.	code	a) noun	b) verb
6.	dot	a) noun	b) verb

Give the English for:

електронна пошта; передача та розповсюдження інформації; абонент; посилати повідомлення; електронна поштова скринька; електронна адреса; дешевий та швидкий зв'язок; постачальники; працівники; сервер; код країни.

Look at the words and phrases in the box. Match them with the correct definition from the list below.

1. the transmission and distribution of information through personal computers;

2. a short written or spoken note;

3. it describes the server that is used to send your e-mail, the establishment and the country name;

4. the user name;

5. very fast;

6. a business that supplies goods or services to a purchaser

7. it has two parts: the user name and a domain name; separated by an @ symbol.

Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian:

1. I placed a book order by ....

2. To find out more, visit our ....

3. I've finished the report and ... it to this e-mail.

4. Have you ... this information to our business partners?

5. People need your ... in order to send messages to your account.

6. ... allows users to send and receive texts, graphics, sounds and images.

7. If the computer trying to deliver your ... does not recognize the ..., it will automatically send you a warning e-mail.

8. He ... me all kinds of e-mail jokes he receives from his friends.

9. The easiest way to erase the text you don't need is to highlight it and press the... key.

10. Did you ... a message on an answering machine yesterday?

delete; forwards; mailing address; message; e-mail address; e-mailed; attached; website; e-mail (2), leave.