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Case Discussion Questions

  1. What is the rationale for the merger between Travelers and Citicorp? How will this merger create value for (a) the stockholders of Citigroup and (b) the customers of Citigroup's global retail bank?

  2. In 1997 the World Trade Organization brokered an agreement to liberalize cross-border trade and investment in global financial services. What will be the impact of this deal on competition in national markets? What would you expect to see occur?

  3. Does the 1997 WTO agreement represent an opportunity for Citigroup or a threat?

  4. How is Citigroup trying to build a global retail brand in financial services? What assumptions is this strategy based on? Do you think the assumptions and strategy make sense?

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