Vocabulary

Which words go together?

19. room, occupancy a) standards

20. up-market, deluxe b) rate

21. maintain, keep up c) bed

22. wheelchair, internet d) location

23. quiet, suitable e) staff

24. four-poster, king-size f) hotel

25. helpful, polite g) access

26. magnificent, lakeside h) views

Marketing terminology. Match 27 – 35 to a) – i) to produce nine marketing tips.

27. Monitor… a) … and wants are the first things you must find

out.

28. Advertise… b) …your customers’ preferences by using market

research.

29. Research… c) …the effectiveness of your advertising and

promotional techniques.

30 Knowledge… d) …uses questionnaires to find out what

people want.

31 Evaluate… e) …of what your clients want is essential in

Marketing.

32 Tastes… f) …the market carefully before you create

your product.

33 Identify… g) …your product in the places where your

customers will see it.

34 Needs … h) …your product towards your clients.

35 Gear… i) …change with time so products must change

too.

Grammar

Complete the text with the correct active or passive form of the verbs in brackets.

Newgrange

The origins of Newgrange 36) ……… (hide) in mistery. According to Celtic legend, the kings of Tara 37) ……… (bury) here until the eleventh century, but Newgrange 38) ……… (predate) them by over 3.000 years.

The burial chamber 39) ……… (build) some time around 3200 BC but grave 40) ……… (leave) untouched by invaders down the centuries (though not by tomb robbers). The site 41) ……… (rediscover) during the seventeenth century but it wasn’t until the 1960s that the area 42) ……… (excavate).

Archeologists then 43) ……… (discover) that on the winter solstice rays of the sun 44) ……… (enter) the tomb and light up the burial chamber, making it the oldest solar observatory in the world. What is remarkable is that Newgrange 45) ……… (design) by people who 46) ……… (have) exceptional engineering skills but neither the wheel nor metal tools. About 200.000 tonnes of loose stones 47) ……… (transport) to build the mound, or cairn, which 48) ……… (protect) the passage grave. Larger blocks of stone 49) ……… (use) to make the circle around the cairn.

Many of the stones along the passage, the chamber and its recesses 50) ……… (decorate) with zigzags, spirals and other geometric patterns.

№ 24.