- •Оглавление
- •1.Target Markets 82
- •2. Levels Of service 85
- •4. Ownership and Affiliations 86
- •Vocabulary Focus 97
- •Infomercials 103
- •Vocabulary Focus 104
- •Preface
- •Course book Outline
- •Unit 1. Tourism Industry Group Discussion
- •Reading
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 2. Types of Tourism Group Discussion
- •Reading
- •Cultural Tourism
- •Ghetto Tourism and Graffiti Travel
- •Medical Tourism
- •Religious Tourism
- •Secular Pilgrimage (Personality Cult)
- •Sports Tourism
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Travel by rail
- •Coach travel
- •Travel by car
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 4. Working in tourism Group Discussion
- •Reading
- •Types of jobs you could do
- •Skills used in this Industry
- •Related jobs
- •Related industry
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 5. Travel Agency Group Discussion
- •Reading
- •Origins
- •Operations
- •Vocabulary Focus
- •2. Levels Of service
- •4. Ownership and Affiliations
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Business Travel
- •Travel Insurance
- •In addition, often separate insurance can be purchased for specific costs such as:
- •Speaking
- •Creative task
- •The Industrial Revolution
- •Food Regulation
- •World War II
- •Nutritional Standards
- •Potential
- •Vocabulary Focus
- •Promotion Methods
- •Publicity
- •Advertising
- •Types of advertising Media
- •Mobile billboard advertising
- •Infomercials
- •Celebrities
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Questions
- •References
- •Appendix World’s Most Visited Tourist Attractions
- •1) Times Square, New York City (39,200,200)
- •2) Central Park, New York City (38,000,000)
- •3) Union Station, Washington, dc (37,000,000)
- •4) Las Vegas Strip (29,467,000)
- •5) Niagara Falls, New York and Ontario (22,500,000)
- •6) Grand Central Terminal, New York City (21,600,000)
- •7) Faneuil Hall Marketplace, Boston (18,000,000)
- •8) Disney’s World Magic Kingdom, Orlando (16,972,000)
- •9) Disneyland Park, Anaheim, ca (15,980,000)
- •10) Grand Bazaar, Istanbul (15,000,000)
Speaking
Compose dialogues according to the information given below:
You work for a large tour operator. You are giving an interview to a correspondent. The theme of the interview is tourist promotion.
You are a professor at a university giving a lecture on tourist promotion. Answer the students’ questions on the subject.
Creative task
Advertise your enterprise. Create a flyer/handbill/business card of your travel agency. Make sure it is colorful, unique and impressive. Tempt people to visit you and use your services!
Questions
What is tourism?
What benefits of tourism can you name?
What are the advantages and disadvantages of being involved in tourism business?
What types of tourism do you know?
What types of tourism are traditional ones?
What types of tourism are brand new?
What part does transportation play in tourism industry?
Why have railroads and steamships lost much of their business?
What should be the final result of efforts made by the people who work in tourism?
What jobs in tourism can you name?
What are the special skills desirable in tourism?
Is prior experience in tourism necessary before starting an independent travel agency? Why?
What are the factors necessary for the success of a travel agency?
What is a hotel?
What does a hotel provide for a traveler?
What types of hotels do you know?
What is the difference between a hotel and a motel?
What is business travel?
What business facilities do many hotels offer?
What is the main idea of culinary trips?
What is promotion?
What kinds of promotion can you name?
What are the media?
What role does word of mouth play in tourism promotion?
What is travel agency?
References
Агабекян И. П. Английский язык. Сервис и туризм. English for Students in Service Sector, Tourism and Hospitality / И. П. Агабекян. – М.: Наука-Спектр; «Дашков и К», 2010. – 312 с.
Иващенко И. А. Английский язык для сферы туризма: учеб. пособие / И. А. Иващенко; под общ. ред. Т. Н. Кондрашиной. – М.: Флинта : Московский психолого-социальный институт, 2005. – 264 с.
Кіреєнко К. В. English for Tourism: навч. посіб. для студ. вищ. навч. закл. / К. В. Кіреєнко; Держ. закл. «Луган. нац. ун-т імені Тараса Шевченка». – Луганськ: Вид-во ДЗ «ЛНУ імені Тараса Шевченка», 2009. – 174 с. – англ. мовою.
Королева Н. Е. Английский язык. Сервис и туризм. English for tourism: учебное пособие / Н. Е. Королева, Э. З. Барсегян, А. М. Сербиновская. – Изд. 2-е. – Ростов н/Д: Феникс, 2007. – 407, [1] с. – (Высшее образование).
Митина И. Е. Деловой английский. Путешествие: Учебное пособие / И. Е. Митина, Л. С. Петрова. – Спб.: Лениздат; издательство «Союз», 2001. – 320 с.
Сербиновская А. М. Английский язык для турбизнеса и сервиса. English for travel business and service: Учебник для вузов / А. М. Сербиновская. – М.: Издательско-торговая корпорация «Дашков и К», 2006. – 428 с.