Infomercials

There are two types of infomercials, described as long form and short form. Long form infomercials have a time length of 30 minutes. Short form infomercials are 30 seconds to 2 minutes long. Infomercials are also known as direct response television (DRTV) commercials or direct response marketing.

The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

Celebrities

This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores, products, or companies.

Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising space are dependent on the "relevance" of the surrounding web content and the traffic that the website receives.

E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is known as "spam".

Mobile phone advertising

As the mobile phone became a new mass media in 1998 when the first paid downloadable content appeared on mobile phones in Finland, it was only a matter of time until mobile advertising followed, also first launched in Finland in 2000. By 2007 the value of mobile advertising had reached $2.2 billion and providers such as Admob delivered billions of mobile ads.

Vocabulary Focus

Advertisement	объявление; реклама; анонс, извещение
Brand	1) торговая марка, бренд 2) разновидность, сорт
Destination advertising	целевая реклама
Direct mailing	рекл., связь прямая (почтовая) рассылка (рассылка почтовых сообщений непосредственно на адреса предполагаемых клиентов)
Distribution	1) распределение; раздача 2) распространение 3) мат.; лингв. дистрибуция, распределение
Institutional advertising	реклама самой фирмы, а не её товаров
Media	а) употр. с гл. в ед. и мн.; = mass media СМИ, средства массовой информации б) употр. с гл. во мн. представители СМИ; репортёры, журналисты
Poll	опрос, социологическое исследование
Sponsorship	1) общ. поручительство, порука, гарантия 2) а) общ. финансирование (финансовая поддержка) б) рекл. спонсорство (финансовая поддержка в обмен на рекламу своей деятельности, продукции и т. п.) 3) общ. инициатива, почин 4) общ. одобрение, поддержка
Throwaway	1. прил. 1) разовый, одноразовый; выбрасываемый (после употребления) 2. сущ. 1) предмет одноразового использования 2) преим. амер.; канад. рекламная листовка, буклет или проспект (распространяемые на улице или в общественном месте)