Traditional company structure

Each company is headed by the President or the Chief Executive Officer. He works together with the Board of Directors. The Board of Directors makes the policy decisions, looks after the financial interests of those who elect them. The Board of Directors appoints one of their members to the position of Managing Director who is in charge of the day-to-day running of the company. The departmental managers are responsible to the Managing Director and run their departments. Each department consists of different divisions. The department deals with business spheres, the division deals with a separate task. Each division is led by the division manager who is responsible to the departmental manager.

Task XV. Match the words and phrases in the left column with their Russian equivalents in the right column.

1) to head a company	a) назначить на должность
2) to run a department	b) быть ответственным за
3) to be in charge of	c) возглавлять компанию
4) to deal with	d) быть ответственным перед кем то
5) to appoint smb to a position of…	e) управлять отделом
6) to be responsible to	f) входить в обязанности
7) to be responsible for	g) иметь дело с…

Task XVI. A. (Moodle) Complete the text using the words and phrases from the box.

Philips uk limited

Philips UK Limited __1____ electronic and electrotechnical products for industry and private consumers. Philips UK Limited is ___2__ of Philips NV, __3___ with its __4___ in Eindhoven, the Netherlands. The group ___5__ 304, 800 staff worldwide and has a turnover of 24,560 million ECU. Annually the _6___ reports to the shareholders on the company performance. Under the Board of Directors there is __7__-, responsible for the activities of the company. The activities are divided into several ___8_, headed by different managers. These managers ___9__ directly to the Managing Director. The company is especially proud of its Research and Development department which __10__ new products.

a) employs b) report c) designs d) manufactures f) Managing Director g) a subsidiary h) business spheres I) a multinational k) Board of Directors l) headquarters

B. Speak about Philips UK Limited. Describe its profile and structure.

Task XIII. Complete the text translating the words in brackets. Correct the false statements, if any.

Product cycle

1. First new products are usually designed by (исследователи).

2. Then, the products are produced by (отдел производства).

3. After that the products are tested by (научно-исследовательским отделом).

4. Then the Public Relations Department (отвечает за) advertising the products.

5. The products are promoted by (отдел маркетинга) and are sold by the Sales Department.

Company Staff and their Functions

Task XVII. The diagrams below show changes in the structure of a company. Give English Equivalents of the job titles in diagram 2. Say what has been changed.

D

Mr. Javier

Chairperson

iagram 1

4 years ago

Production Manager

Finance Manager

Personnel Manager

Chief Accountant

No. of employees 300 30 40 40

Diagram 2

N

Mr. Javier

ow

Руководитель производствен-ного отдела

Руководитель финансового отдела

Главный бухгалтер

Начальник отдела кадров

Руководитель научно-исследовательского отдела

No. of

employees 180 55 20 25 40

Task XIX. A traditional computer company has decided to reorganize its structure in order to cut costs. Let us discuss what it can do.

• Read the job titles and say which of them you consider very important for the company success.

A computer programmer, a company secretary (a person responsible for the company’s legal and financial affairs), a personal secretary, a lawyer, an organizer, a representative (a person who works on someone’s behalf), a sales representative (a person who works for a company, showing goods or services for sales), an assistant, a company doctor (a) a doctor who works for a company and looks after sick workers; b) a business person who rescues companies which are in difficulties)

• (Moodle) Review the traditional structure. Match the job titles on the left with their functions on the right:

1. The Board of Directors	a) to head the Personnel Department
2. Managing Director	b) to be elected by the Board of Directors and be the head of the company
3. President	c) to make policy decisions
4. Secretary	d) to develop and test company products
5. Finance Manager	e) to be in charge of the day-to-day running of a company
6. Sales Manager	f) to manage funds
7. Accounts Manager	g) to deal with finance
8. Personnel Manager	h) to be responsible for sales
9. Public Relations Manager	i) to work with correspondence
10. Research and Development Manager	j) to deal with the press

• Match these words to name different job titles.

1) computer	a) manager
2) personnel	b) secretary
3) personal	c) programmer
4) company	d) representative
5) sales	e) lawyer

• Which of these jobs should you keep to maintain the company performance?

• Match the phrases on the left with their definitions on the right. Translate them into Russian.

1) strategic planning	a) training of new workers to work
2) staff training	b) planned work to achieve higher sales
3) administration	c) arrangements of business travels
4) sales campaign	d) control of a company
5) travel booking	e) organizing how something should be done to achieve long-term goals

• Which of these functions should you keep?

• Say, what changes a traditional computer company can make to reorganize its structure. Explain your view.

Task XX. A. Read the following profile of Susan Robertson and complete the statements given below.

Name: Susan Robertson

Age 29

Nationality: American

Marital Status: Single

Salary: $38,000 per annum

Company: US Brands Incorporated

Present Position:

• Brand Manager (promoted to the position in 2000)

• Works under the Director of Marketing

Background:

• MBA from the University of Pennsylvania

• Joined the company in 1999

Present responsibilities:

• In charge of determining the best marketing strategy for a brand of paper towels

• Heads a business team of 10 people which studies consumers’ opinion of company products

Complete the statements:

1. Susan’s job is_____

2. She has been working for this company ____

3. She heads _____

4. She is responsible for ____

5. She reports to ____

B. Agree or disagree.

1. A brand manager is in charge of determining the best marketing strategy.

2. A brand manager reports to the President.

Task XXI. Match the phrases in the left column with their Russian equivalents in the right column:

1) to determine a marketing strategy	a) начать работу в компании
2) to head a team	b) определять стратегию маркетинга
3) to study consumers’ opinion	c) изучать мнение клиентов
4) to join a company	d) возглавлять группу

Task XXII. A. Complete the text using the words and phrases from the box:

HER NEW JOB

Jane ____1___ to the position of Marketing Manager. Her present duties are very different from her previous duties as _2___. Now she is in charge of marketing policy whereas before she __3___. Before she worked as a member of a team, but now she has five people working for her. In her new job, she has greater ___4__ than before. The hours she spends ___5__ are the same as before. However, now she also takes work home.

a) a marketing assistant b) responsibility c) gained experience d) has been promoted e) at work

B. Ask your partner how Jane’s functions changed when she was promoted.

Task XXIII. A. Complete the text translating the words in brackets.