- •Английский язык для сферы туризма
- •Tourism
- •Unit 1 history of travel and tourism part 1 the ancient times
- •Vocabulary
- •Comments
- •Language focus
- •Word study
- •Make abstract nous with the help of suffix –ness and translate them
- •Make up derivatives
- •Match the words with their definitions
- •Find the synonyms
- •Reading
- •Activities
- •Complete the texts using the words from the box
- •500 Bc, the Greek civilization
- •The Roman Empire
- •Fill in the gaps with the right preposition
- •Translate into English:
- •Part 2 the middle ages
- •Vocabulary
- •Comments
- •Language focus
- •Word study
- •I. Make nous with the help of suffix –er and translate them
- •II. Make up derivatives
- •Reading
- •Activities
- •Complete the texts using the words from the box
- •Complete the sentences
- •Activities
- •Complete the sentences. Answer the questions.
- •Translate into English:
- •Speaking
- •Part 3 the grand tour
- •Vocabulary
- •Comments
- •Language focus
- •Word study
- •Make nous from the following verbs with the help of prefix over–. Translate them.
- •Match the words with their definitions
- •Replace words in italic by their synonyms from the vocabulary list
- •Reading
- •The sun, sand and sea resorts
- •Activities
- •Fill in the blanks with an appropriate word from the box below in the right form
- •The following statements about the “Grand Tour” are all incorrect. Correct each one. Use “No, it is not the truth”, “It’s false”, “I don’t agree” and other parenthetical clauses.
- •True or false?
- •Speaking
- •Recently “The New York Times” described the Grand Tour in this way:
- •Imagine today's the Grand Tour. In your opinion, what would be the reasons to continue studying in Europe? Use the expressions below.
- •Part 4 the modern history of travel
- •Vocabulary
- •Comments
- •Language focus
- •Word study
- •Make the correct adverb form of adjective
- •Make up derivatives
- •Match the words with their definitions
- •Match the word from a with its synonym from b
- •Fill in the blanks with an appropriate word from the box in the right form
- •Reading
- •Activities
- •Match a line in column a with a line in column b
- •Complete the story using the words from the box
- •The birth of air travel and after
- •Translate into English:
- •Projects
- •Vocabulary
- •Comments
- •Word study
- •Match the words with their definitions
- •Reading
- •Activity
- •Answer the following questions
- •Activities
- •True or false? Give the right answer.
- •Fill in the gaps with the appropriate verb from the table below in the right form
- •Study each of examples below. What kind of tourists are they? Note that the examples might fit into more than one category. Use a geographical map to find the location of some places!
- •Match the type of tourists from a with the purposes of their travel from b. Attention! There are more purposes than types!
- •Speaking
- •Project
- •Part 2 traveller types and holiday mindsets
- •Vocabulary
- •Comments
- •Language focus
- •Compound Adjectives
- •Word study
- •Match the words in the box to make acceptable pairs
- •Match the words with their definitions
- •Reading
- •Traveller types and holiday mindsets
- •Fill in the gaps with the appropriate word from the box
- •Guess where are the statements of Luxury, Family, Adventure, Touring and Peer Group travellers.
- •Speaking
- •Project
- •Part 3 tourist motivations
- •Vocabulary
- •Word study
- •Match the words in a with the definitions in b.
- •Reading
- •Activitiy
- •Match the quotes with the pictures. Write quotes for the other two pictures.
- •Activities
- •Compare the two charts. Why do you think people travelling for leisure and for business spend more money than people travelling for vfr?
- •Discuss these questions with a partner.
- •Read the article to check your answers.
- •Activities
- •Use information from the text to complete these tables.
- •Look at these sentences from the text. Which ones describe:
- •Part 4 recent developments
- •Vocabulary
- •Comments
- •Word study
- •Match the words with their definitions
- •Match the words from a with their antonyms in b
- •Replace words in italic by their synonyms from the box
- •Reading
- •Activities
- •Answer the following questions:
- •Complete the texts using the words from the box
- •Leisure travel
- •Mass tourism
- •Translate into English:
- •Speaking
- •Project
- •Part 5 the most popular forms of tourism. Ecotourism
- •Vocabulary
- •Comments
- •Language focus
- •Word study
- •Add the correct prefix to the following words and translate them:
- •Make up derivatives
- •Match the words with their definitions
- •Find the synonyms
- •Reading
- •Activities
- •Answer the following questions
- •Fill in the gaps with the appropriate words from the text:
- •Complete the sentences
- •Fill in the blanks with an appropriate word from the box below
- •Read the following documents and give proofs that this tour is ecotour. Complete the grid below.
- •Bird Attractions in Florida
- •2. All Inclusive Resorts in the Galapagos Islands
- •Activity
- •Complete the grid using the information above:
- •Projects
- •Part 6 active tourism
- •Vocabulary
- •Comments
- •Language focus
- •Word study
- •Write the following numbers in full:
- •Write the following words as numbers:
- •Make up derivatives
- •Match the words with their definitions
- •Complete the guide book extract with words from the box.
- •New Zealand's Sporting Year
- •Reading
- •Activities
- •Read the article on the opposite page. Are the following statements true (t) or false (f)? Correct any false statements.
- •Find a word or expression in the article that has a similar meaning to the following.
- •Reading
- •Activities
- •Speaking
- •Unit 3 sectors in tourism
- •Part 1 accommodation
- •Vocabulary
- •Comments
- •Word study
- •In your opinion, which are the five most important hotel services and facilities in
- •Explain your choice to your partner.
- •Complete the chart with the words from the list
- •Reading
- •Text 1 Hotels
- •Activities
- •Fill in the blanks with an appropriate word from the box below
- •Bed and Breakfasts and Farm/Ranch Vacation Sites
- •Cabins, Cottages and Houseboats
- •Campgrounds
- •Hostels
- •El Hana Beach
- •Radisson sas Hotel
- •Ballymaloe
- •Cork, Ireland
- •Activities
- •Compare these hotels!
- •Match the symbols with the hotel and room facilities.
- •Speaking
- •Projects
- •Part 2 unusual types of acomodation
- •Vocabulary
- •Comments
- •Word study
- •Match the word from a with its synonym from b
- •Complete the sentences with the following words:
- •Match the words with their definitions
- •Reading
- •Hotels, guest houses, villas, and campsites are all standard types of accommodation. But what about the unusual one?
- •Look at the hotel descriptions. Which hotel is the most unusual?
- •World’s Strangest Hotels
- •The Capsule Inn
- •Hotel fox
- •61 Rooms, 21 artists, 1,000 ideas
- •Come visit the World's Biggest Beagle!
- •Bubble Tent
- •The Treehotel
- •The Balancing Barn
- •Hotel Kakslauttanen
- •Conrad Maldives Rangali Island
- •Boot Bed n' Breakfast
- •Tram-Inn
- •Activities
- •Writing
- •Local accommodation
- •Part 3 transports
- •Do you agree with the Michael Bishop’s statement? Is the transport sector the backbone of a sustainable economy? Why?
- •Vocabulary
- •Read and memorize the following words
- •Word study
- •Inside tourism: Transport for tourism
- •Reading
- •Text 2 Transport systems and cable cars in San Francisco
- •Read the information line on transport in San Francisco and say if there is something similar in your city.
- •Activity
- •Activities
- •Match the two halves of these exchanges.
- •Complete this paragraph giving recorded information on the Alcatraz ferry service.
- •Speaking
- •Timetable information
- •What is most important for tourists when travelling? Work in groups. Look at the factors that affect a tourist's enjoyment of a journey. Can you add any more?
- •Writing
- •Transport and timetable information.
- •Projects
- •Unit 4 types of positions in the accommodation sector
- •Vocabulary
- •Read and memorize the following words
- •Comments
- •Word study
- •Make up derivatives
- •Match the word from a with its synonym from b
- •Complete the texts using the words from the box
- •Reading
- •Food and Beverage
- •Text 2 management
- •General Manager
- •Front Office Manager
- •Text 3 front office
- •Concierge
- •Guest Service Agent
- •Night Auditor
- •Security
- •Van Driver
- •Text 4 sales department
- •Director of Sales
- •Houseperson
- •Room Attendant
- •Text 6 maintenance
- •Chief Maintenance Engineer
- •Activities
- •Match the words with their definitions
- •Speaking
- •Projects
- •Unit 5 tour operators and travel agencies
- •Part 1 the sales process
- •Vocabulary
- •Read and memorize the following words
- •Word study
- •Use your dictionary. Find three more terms in the Vocabulary. For each one write out the definition from your dictionary.
- •Complete the sentences using the words from the box
- •Fill in the gaps with the right word from the box. Which product or service do they want?
- •Look at the typical travel agency products and services. Which of them are free, and which of them does the travel agent make money from?
- •Reading
- •Six Steps To Success Selling
- •Stage 1
- •Stage 2
- •Stage 3
- •Stage 4
- •Stage 5
- •Activities
- •Answer the following questions:
- •Part 2 all in a day’s work
- •Reading
- •Activities
- •True or false? Give the right answer.
- •Do you think the sales consultant did her job well in these stages? Why / Why not?
- •Text 2 Presenting a product
- •Activities
- •Speaking
- •Investigating a client's needs
- •Situation 1, Customers:
- •Situation 2, Customers:
- •Situation 3, Customers:
- •Suggestions and advice
- •There are several ways of making suggestions and offering advice.
- •Match the expressions for advice on the left with possible continuations on the right.
- •Now do the same with these expressions.
- •Now you are the customer. Go into the travel agency and ask for advice for each situation. Ask the sales consultant for at least three alternatives for each situation.
- •Projects
- •Write up your experience at the local travel agency as a report. Use the following structure:
- •Texts for additional reading
- •Unit 1
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Unit 2
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Unit 3
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Dynamic pricing
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •1. Planning
- •2. Research
- •3. Customer Service
- •4. Find Your Competitive Edge
- •5. Financial Management
- •6. Understand the tourism seasons highs and lows
- •7. Networking
- •8. Pricing
- •9. Distribution and Marketing
- •10. Product Development
- •11. Training
- •12. Technology
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Hotel – Services and facilities
- •Hotel – Classification
- •Hotel – Boutique hotels
- •Unit 4
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Denis Darkwood, receptionist at Golden Beach Hotel, Jamaica
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Unit 5
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Read and translate the text. Divide it into parts, headline them and make a short summery of the text.
- •Литература
- •Оглавление
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After completing all this, ask yourself – Can I really afford to be in this business? Do I have enough equity to support my business plans?
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6. Understand the tourism seasons highs and lows
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The high and low seasons experienced by the tourism industry are a result of many factors. Tourism operators must understand the flow of their particular market. You must be ready to cope with the demands of the high season and have conservative strategies in place for the low season. Again, this comes back to careful planning and understanding of your tourism business.
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Some operators choose to value-add during off-peak seasons (e.g. developing packages for slow months) while others accept seasonality as an industry reality and develop other activities (e.g. maintenance, promotion or business planning).
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Tourism is very susceptible to performance fluctuations caused by other factors. Significant international and national events, or an especially hot summer or poor snow season can affect the performance of tourism businesses.
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7. Networking
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Networking is meeting and greeting industry partners and colleagues and keeping a finger on the pulse. It involves attending industry meetings and events, seminars, conferences, etc. Networking is about talking to people and learning more about the environment your business operates within, eg your local area, region, market segment, industry sector, etc.
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Successful tourism operators know the benefits of networking far exceed just working with others to achieve common goals or greater bargaining power. Networking ensures a tourism business is market led. In the tourism industry you have to be prepared to network.
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8. Pricing
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To be successful in the marketplace, a product must be priced accurately and competitively for the markets you are targeting. This requires a clear understanding of the individual costs of all product components and their impact on total product price. You need to consider all your operating costs to accurately determine how much it costs you to provide your product.
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You will also need to consider incorporating commission charges where third parties (such as travel agents and wholesalers) are promoting and selling your product. The capacity to incorporate commissions in prices is vital to operating successfully in the tourism industry. For a sample of commission rates, refer to the FAQs.
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Of course, you will also need to make a profit from the price you charge. So your profit margin must be added to all your costs, including commissions, to determine the final price. This price is then your retail price that is the maximum price a customer pays for a product, irrespective of where it is bought.
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You will also need to research what your target markets will pay for your type of product and compare this to your proposed rate. If your proposed price is considerably in excess of what your target market is likely to pay you will need to reconsider your rate, your product and/or your market.
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Tourism New South Wales has information about Pricing your tourism product, outlining the issues you need to consider.
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9. Distribution and Marketing
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Tourism is a product that people buy. Tourism is also a product that can be offered in a worldwide market. Tourism operators can be confused as to where their product best fits into the tourism distribution system. With the assistance of the tourism organisations detailed in this guide you will develop knowledge of how and where your tourism product could be placed.
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The highly competitive nature of the tourism industry demands that tourism operators have excellent marketing skills. Most tourism operators work with three distinct groups:
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consumers
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trade e.g. travel agents, wholesalers, government tourism agencies and
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other industry and sector associations or professionals, e.g. local VICs, RTOs, similar tourism operators, media, public relations and tourism consultants, industry suppliers, etc.
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As a tourism operator you must ensure that you:
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know your market(s) by understanding and analysing all available research data
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develop a marketing plan that is achievable and includes:
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Details of your product, especially ‘brand’ differentiation.
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Your key selling points.
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Your promotional mix – advertising, public relations and other promotional activities.
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Your distribution channels – wholesalers (eg New South Wales Holidays), the VIC network, RTOs, other operators, direct mail, Internet, consumer shows etc.
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A competitive pricing policy developed to consider costs of production, distribution and commission. Are you seeking a competitive pricing policy or quality product price?
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Regular analysis and monitoring of marketing activities.