- •Федеральное агентство по образованию
- •1. Note the pronunciation of the following words:
- •2. Watch the pronunciation and spelling of these words:
- •1.Match the words and definitions from the columns; use them in the examples of your own:
- •2. Find in the text English equivalents to the following Russian words and word- combinations; restore their context
- •3. Find the odd-one out
- •4. Fill in the gaps with the words from the exercises above
- •5. Design your own exercises to make your group mates practice the words and phrases from this text.
- •1.Read the text once again and decide which of the sentences are correct and which are wrong. Correct those that are wrong
- •2. Answer the following questions on the text
- •3.Make up the summary of the text using the following words and word-combinations
- •1. Translate the following text from English into Russian
- •2. Read the following text, translate the Russian words and word-combinations into English, consult the dictionary if necessary The Epoch of Advertising Growth
- •1. Complete the following sentences with the ideas from the text
- •2. Read the text once again and answer the following questions
- •1. Translate the following words from Russian into English and use them in the sentences of your own
- •2. Match the following words with their definitions
- •3. Fill in the blanks with suitable words and expressions from the previous exercises
- •4. Say the following sentences in your own words paying attention to the italicized parts of the sentences
- •1. Say whether the statements are true or false
- •2. Answer the following questions
- •1. Find Russian equivalents to the following words and expressions from the text
- •2. Translate the following sentences from Russian into English using the lexical units from the previous exercise
- •3.Explain the meaning of the following words and phrases:
- •1.Choose the most successful advertisement and discuss what made it so successful.
- •2. Give your own examples of the most successful advertisements. Analyse them from the point of view of its content, target audience, approach to an advertising campaign and types of media.
- •1. Study different styles of presenting messages and think which of them could be more preferable. Give arguments for your answer.
- •Illustrate the above given techniques with the examples of your own. How effective are the advertisements?
- •1. Why is the headline crucial for an advertisement?
- •2. What parts does the body copy consist of?
- •2. Complete the table
- •3. Make up the summary of the text using the information from the table in the previous exercise.
- •1. Find English equivalents to the following words and phrases from the text
- •2. Explain the meaning of the following terms mentioned in the text
- •3. Fill in the blanks with suitable words from the exercises above
- •4. Give antonyms to the following words from the text.
- •1. Prepare a presentation on the topic “Tips for creating an effective advertisement”.
- •2. Make up a dialogue.
- •Что такое хороший рекламный текст
- •Informative Reading Cherry 7-up targeted at Youth Market
- •1.Read the following text, translate the Russian expressions into English, consult the dictionary if necessary. Fill in the gaps with the words given before the text
- •Advertising
- •2. Answer the following questions
- •Vote for the most effective advertisement and choose the best one.
- •Теория рекламы (часть 1)
- •603950, Нижний Новгород, пр. Гагарина, 23
- •603600, Г. Нижний Новгород, ул. Большая Покровская, 37
1. Complete the following sentences with the ideas from the text
After determining the basic objectives of an advertising campaign and establishing the advertising budget, a company should ………. .
The target audience ………. .
According to the British Code of Advertising Practice, all advertisements should be ………. .
It’s generally accepted that no advertisement should ……… .
Any advertisement should emphasise ……….. .
……………………. Predetermine the success of goods in the market.
The attention of the audience to the products is reached by ………… .
2. Read the text once again and answer the following questions
What should a company do before deciding on the message of an advertisement?
Who are the message of an advertisement and the media planned by?
What is the British Code of Advertising Practice?
What features should an advertisement possess according to the British Code of Advertising Practice?
What principles should advertisements conform to?
What should a copywriter do to make an advertisement understandable and eye-catching?
What kind of motivation is used to advertise the goods of mass demand?
What are the basic motives in advertising the products of industrial purpose?
Why should the market characteristics of goods be precisely formulated?
Where are the basic characteristics of goods and their positive features singled out in advertisements?
What features must a successful advertising idea possess?
Nothing should be said about the quality of offered goods, shouldn’t it?
In what way can advertisements get an exact target orientation?
What are the basic means of gaining the attention of the audience by an advertisement?
Word Study
1. Translate the following words from Russian into English and use them in the sentences of your own
Определять основные цели рекламной кампании; установить основной бюджет; определить основное содержание рекламного сообщения; СМИ; получатель; быть взаимосвязанным; целевая аудитория; следовать чему-либо; Британский свод правил, регулирующих рекламную деятельность; важный; основной; законный; правдивый; соответствовать принципам честной конкуренции; уменьшать доверие; иметь сомнительную репутацию; привлекающий внимание; потребитель; легкий для понимания; копирайтер; использовать творческие способности и воображение; товары народного потребления; продукты промышленного производства; соответствовать требованиям; рыночные характеристики; быть четко сформулированным; конкуренты; выгода; покупка товаров; заголовок рекламы; иллюстрации; содержать удачную рекламную идею; высокое качество предлагаемой продукции; ассоциироваться с высоким качеством; отражать различные интересы; предопределять; привлекать внимание аудитории; размещение рекламы в СМИ; ключевые факторы.
2. Match the following words with their definitions
1) basic objectives a) buy, consume
2) advertising campaign b) means of getting information and communicating
with people
3) message c) the rivalry among buyers and sellers in the purchase
and sale of resources and products
4) target audience d) bright, getting the attention of the audience quickly
5) consumer e) profits a company gets
6) legal f) most important aims, goals
7) truthful g) a planned set of actions aimed at attracting
consumers’ attention to the benefits of a product or
service
8) competition h) someone who uses a product or service
9) eye-catching i) lawful
10) benefits j) a group of people who a particular product
targeted
11) to purchase k) upright, honest, not lying
12) mass media l) basic things that influence something
13) key factors m) the main idea of a product that expresses its main
benefits