Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
модуль 1 (2) Менеджмент.doc
Скачиваний:
298
Добавлен:
12.11.2019
Размер:
1.57 Mб
Скачать

2.What do the following numbers in the article refer to?

166 1992 1919 80,000 130

3. Who are the following people mentioned in the article: Maurice Greenberg, Cornelius Vander Starr, Edmund Tse?

4. According to the article what are the main factors responsible for aig’s success in Asia?

5. Read the article again and answer these questions.

1 What objective does AIG have in China?

2 What does Mr Greenberg see as his role in the company?

3 Why is Asia important to AIG?

6. a) Find three verbs in the article which combine with the noun relationships to mean develop.

b)Find phrases (adjective and noun) in the article which mean the following.

unused possibilities (paragraph 3)

continuing in the same place for a great length of time (paragraph 5)

unlimited entry (paragraph 8)

representatives connected to a company (paragraph 10)

developing sales areas (paragraph 12)

important talks (paragraph 13)

most important countries (paragraph 13)

7. Discuss these questions.

What can spoil relations between companies?

A foreign company is opening a branch in your country. What factors should it consider?

In your experience are certain nationalities better at building relationship than others? If so, which ones?

How can you build good business relationships?

WRITING

You are the Marketing Manager of Revona, a Belgian office furniture manufacturer. At a recent trade fair in Krakow, you met Marek Stawowy, the owner of a chain furniture shops with outlets throughout Poland. Mr Stawowy showed interest in your products. You would like to have a distributor in Eastern Europe. Write a formal letter (in 2000-250 words) to Mr Stawowy.

Communication

1. What makes a good communicator? Choose the three most important factors.

  • fluency in the language • a sense of humour

  • an extensive vocabulary • grammatical accuracy

  • being a good listener • not being afraid of making mistakes

  • physical appearance • an awareness of body language

What other factors are important for communication?

2. Discuss these questions.

1 What forms of written and spoken communication can you think of? For example:

e-mails, interviews

2 Which of the above do you like using? Why?

3 What problems can people have with them?

4 How can these problems be solved?

3. A) Which words below apply to good communicators? Which apply to bad communicators?

articulate coherent eloquent fluent focused

hesitant inhibited extrovert persuasive rambling

responsive sensitive succinct reserved

b) Which of the words in Exercise A have the following meanings?

1concise 5 clear and easy to understand

2 reluctant to speak 6 good at influencing people

3 talking in a confused way 7 outgoing

4 able to express ideas well 8 reacting in a positive way