Задача 1. The importance of advertising and promotion.
Вопрос 1.1. Определите, является ли утверждение:
Promotion is a vital element of a business at any time.
Истинным
Ложным
В тексте нет информации
Вопрос 1.2. Определите, является ли утверждение:
A company should cut back on advertising when business drops off.
Ложным
b. Истинным
В тексте нет информации
Вопрос 1.3. Определите, является ли утверждение:
Advertising will increase company’s profit.
В тексте нет информации
Ложным
Истинным
Вопрос 1.4. Укажите, какому из абзацев текста (1,2,3,4) соответствует следующая идея:
Any business should always be engaged in promotion.
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Вопрос 1.5. Укажите, какому из абзацев текста (1,2,3,4) соответствует следующая идея:
The way the promotion cycle is organized.
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Вопрос 1.6. Ответьте на вопрос
Why should companies never stop promotion?
It will guarantee them the place in the market.
It will bring them profit.
It will help them to become stronger.
It will help them to fight with competitors.
Вопрос 1.7. Определите основную идею текста.
Promotion and advertising is an essential element of any business.
When the economy is shrinking there should be no advertising.
Promotion has a six-week cycle.
If you have a good business there is no need to promote it.
Задача 2. What Every Manufacturer Needs: A Market Assessment
Вопрос 2.1. Определите, является ли утверждение
Manufacturers??? must keep up-to-date with the market situation.
Истинным
Ложным
В тексте нет информации
Вопрос 2.2. Определите, является ли утверждение
Manufacturers Resource Center, a business organization created to help small and midsize producers flourish, recommends an independent market assessment.
Ложным
Истинным
В тексте нет информации
Вопрос 2.3. Определите, является ли утверждение
The consultants undertake polling in order to provide the manufacturers with the information concerning the customers’ opinions, needs and interests.
В тексте нет информации
Ложным
Истинным
Вопрос 2.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация:
There should be made an increased emphasis on the importance of the customer and meeting the customer’s needs.
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Вопрос 2.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация:
MRC is associated with one of the Higher Educational Institutions in Pennsylvania.
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Вопрос 2.6. Ответьте на вопрос
What is the aim of MRC?
To help the manufacturers to split profits
To provide the Government with the information on financial affairs of the small and midsize businesses
To test a new horizontal approach to assessment
To help the manufacturers discover new opportunities, in new markets, sales distribution, and existing or new product lines
Вопрос 2.7. Определите основную идею текста
In this fast changing world it is not sufficient to produce a product and wait for the customer to come and buy it.
There are four basic issues of the marketing research
Every manufacturer must understand the importance of making assessments
The MRC consultants undertake new projects.
Задача 3. BUILDING A BRAND
Вопрос 3.1. Определите, является ли утверждение
If we can immediately define the product according to the logo, slogan or design, then the branding is successful.
Истинным
Ложным
В тексте нет информации
Вопрос 3.2. Определите, является ли утверждение
When a brand is widely known it has “brand recognition” and “brand equity”, which is its financial value.
Истинным
Ложным
В тексте нет информации
Вопрос 3.3. Определите, является ли утверждение
Packaging is not so important for communicating brand identity if compared with a logo or slogan.
Истинным
Ложным
В тексте нет информации
Вопрос 3.4. Укажите, какой части текста (1, 2, 3, 4) соответствует следующая информация:
The role of packaging is of great importance when creating a brand name.
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Вопрос 3.5. Укажите, какой части текста (1, 2, 3, 4) соответствует следующая информация:
There is a great competition between different brands.
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Вопрос 3.6. Ответьте на вопрос:
What is the product usually associated with?
packaging and advertisement
quality, reliability and performance
a manufacturer
a consumer
Вопрос 3.7. Определите основную идею текста:
Nowadays an illegal trade in pirated copies of branded goods is increasing rapidly.
Different sorts of branding and the best way to brand.
Marketing strategy and advertisement of products.
The most successful brand names.
Задача 4. The magic of the merger
Вопрос 4.1. Определите, является ли утверждение:
Changes in the global economic trends are the only factor behind the increase in mergers and acquisitions.
истинным
ложным
в тексте нет информации
Вопрос 4.2. Определите, является ли утверждение:
The biggest bank and the largest oil company were created as a result of merger.
истинным
ложным
в тексте нет информации
Вопрос 4.3. Определите, является ли утверждение:
The merger of Zeneca and Astra gave birth to a new product.(особо не понятно является Losec новым продуктом)
истинным
ложным
в тексте нет информации
Вопрос 4.4. Укажите, какой части текста(1,2,3,4)
соответствует следующая информация
Global trends have strong effect on mergers and acquisitions.
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Вопрос 4.5. Укажите, какой части текста (1,2,3,4)соответствует следующая информация
The company may merge with another one to increase its product range.
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Вопрос 4.6. Ответьте на вопрос:
What is the potential destabilizing effect of a merger?
Bad performance of the stock market.
Decreased competitiveness.
Economy of scale.
Problems with corporate and national cultures and redundancies.
Вопрос 4.7. Определите основную идею текста
In most cases mergers and takeovers are initiated by changes inside the company.
The largest takeovers and mergers of the 20th century.
Mergers and takeovers are contradictory phenomena with their pros and cons.
Mergers and takeovers are the result of global economic trends, political change or technological innovation.
Задача 5. International organizations
Вопрос 5.1. Определите, является ли утверждение:
The operations of multinationals always cause great economic positive effects.
Ложным
В тексте нет информации
Истинным
Вопрос 5.2. Определите, является ли утверждение:
In addition to being members of world organizations, some countries have joined together regionally to abolish trade restrictions and also barriers on movements of labor and capital.
В тексте нет информации
Ложным
Истинным
Вопрос 5.3. Определите, является ли утверждение:
“Multinationals” is a kind of international business organizations which activities are carried out in many countries.
Истинным
В тексте нет информации
Ложным
Вопрос 5.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация
Unstable and limited international trade was the reason of the International Monetary Fund creation.
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Вопрос 5.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация
The aim of any multinational is to arrange its production, finance and commercial operations in an international way.
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Вопрос 5.6. Ответьте на вопрос:
What was the object of the International Monetary Fund (IMF) creation?
to limit the commercial activity of some foreign countries;
to advise the ways in which the country should develop the agriculture and oil production;
to achieve international economic stability, international monetary cooperation and stabilization of exchange rates;
to provide economic independence of countries with a bad history of industrial relations.
Вопрос 5.7. Определите основную идею текста:
The creation of the International Monetary Fund was the necessity after the Second World War.
The possibilities of borrowing from the IMF by its member countries.
Multinationals are created to have vast financial resources and are able to achieve the economies of large-scale production.
The role of multinationals in the economies of the countries and international economic stability.
Задача 6. Demand and Supply
Вопрос 6.1. Определите, является ли утверждение:
The law(там нет ничего про закон) of demand describes the relationship between prices and the quantity of goods and services that would be purchased at each price.
истинным
в тексте нет информации
ложным
Вопрос 6.2. Определите, является ли утверждение:
An improvement in technology doesn’t influence the increase of the supplied quantity of goods.
ложным
в тексте нет информации
истинным
Вопрос 6.3. Определите, является ли утверждение:
When prices are above the equilibrium price, there is excess supply reducing the price.
в тексте нет информации
ложным
истинным
Вопрос 6.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация
Inferior goods are those goods and services bought in smaller amounts as consumer incomes rise.
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Вопрос 6.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация
The balance between supply and demand.
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Вопрос 6.6. Ответьте на вопрос:
What is a ceiling price?
The highest possible price for something.
A price that includes all charges, for example packaging and transportation costs.
The lowest price a particular product can be sold for.
The price the product is bought by consumers.
Вопрос 6.7. Определите основную идею текста:
Factors that determine a consumer’s demand.
Governmental regulation of demand and supply.
Demand and supply and their interdependence.
Market regulation of supply and demand
Задача 7. Inflation
Вопрос 7.1. Определите, является ли утверждение:
Inflation is a market structure with only a single seller of a commodity or service dealing with a large number of buyers.
истинным
в тексте нет информации
ложным
Вопрос 7.2. Определите, является ли утверждение:
Hyperinflation, which entails enormously high rates of inflation, can create almost insurmountable problems for the government, business, consumers and workers.
ложным
в тексте нет информации
истинным
Вопрос 7.3. Определите, является ли утверждение:
John Maynard Keynes created a theory according to which low inflation and unemployment rates can be ensured with the help of a tight incomes policy.
в тексте нет информации
ложным
истинным
Вопрос 7.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация:
The followers of this theory think that government control of money supply can restrict inflation rates.
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Вопрос 7.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация:
Hyperinflation is a rapid rise in prices when inflation rates are very large.
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Вопрос 7.6. Ответьте на вопрос:
What is the cause of inflation according to the monetary theory?
A rapid increase in money supply and the excess demand for goods.
Processes occurring in money circulation.
A rapid increase in money supply and the excess supply of goods.
The high rate of unemployment.
Вопрос 7.7. Определите основную идею текста:
The ways to adjust to inflation.
Different approaches to raise costs of production.
Inflation and the ways to cope with it.
The causes of inflation.
Задача 8. Work and economics
Вопрос 8.1. Определите, является ли данное утверждение
Nowadays globalization serves mainly the interests of powerful nations and corporations.
Истинным
Ложным
В тексте нет информации
Вопрос 8.2. Определите, является ли данное утверждение
Outsourcing jobs has been a controversial issue in low-income countries.
Истинным
Ложным
В тексте нет информации
Вопрос 8.3. Определите, является ли данное утверждение
Elderly people are the most economically disadvantaged of all groups.(это женщины и дети самые….)
Истинным
Ложным
В тексте нет информации
Вопрос 8.4. Укажите, какому из абзацев текста (1,2,3,4) соответствует следующая идея:
Many people work hard and are underpaid for their labour.
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Вопрос 8.5. Укажите, какому из абзацев текста (1,2,3,4) соответствует следующая идея:
Globalization introduced new opportunities for both employers and job seekers.
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Вопрос 8.6. Ответьте на вопрос
What is outsourcing?
hiring lower-paid service workers in foreign countries to do work previously done by higher-paid workers
hiring higher-paid service workers in foreign countries to do work previously done by lower-paid workers
hiring blue-collar workers to do the job
providing physically and economically disadvantaged people with a job
Вопрос 8.7. Определите основную идею текста
It is not ethical to exploit overseas workers
Women and children are the major sufferers from globalization
The role of globalization in the world economy
Globalization creates a more cooperative environment.
Задача 9. Product Life Cycles and Sales Strategy
Вопрос 9.1. Определите, является ли утверждение
A good marketing strategy must primarily be concerned with profit information
Истинным
В тексте нет информации
Ложным
Вопрос 9.2. Определите, является ли утверждение
The end of a product’s life cycle is marked by a sharp rise in production costs
Истинным
В тексте нет информации
Ложным
Вопрос 9.3. Определите, является ли утверждение
There are many managers who need to improve their sales performance
Истинным
В тексте нет информации
Ложным
Вопрос 9.4. Укажите, какой части текста (1,2,3,4) соответствует следующая информация:
The sales approach should change with each phase of the product life cycle.
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Вопрос 9.5. Укажите, какой части текста (1,2,3,4) соответствует следующая информация
Profit levels may fail to correspond to the volume of sales because the full selling costs have not been taken into account
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Вопрос 9.6. Ответьте на вопрос:
What does the writer say about the charts that show sales progress?
Managers should review policy when a sharp fall in sales is indicated.
It is vitally important to see where one sales phase finishes and another begins.
It is difficult to see how sales charts can provide sufficient guidance to managers.
Managers should get confirmation of the data they observe on the sales charts.